MessageMedia Critical Information Summary

Service description: This service is a bulk messaging service available to customers with a valid ABN or ACN. It is a telecommunication service for sending, receiving, and processing SMS and MMS messages. It allows you to send, receive and process SMS and MMS messages via an online portal, API or email.

Information about the service

All prices are in Australian dollars (AUD) and are GST exclusive unless otherwise stated

Plan Fee

(Monthly Minimum Spend Amount)







Included standard national SMS each month 0 540 1500 3800 7000 13000
Maximum monthly messaging limit N/A 8000 8000 8000 18000 35000
Included multichannel conversations each month N/A N/A 300 900 1500 3000
Minimum service period N/A 12 months
Web Portal Included
Email to SMS Included
REST API Included
Phone, email and live chat support Included
Ecosystem integrations X Included
Users 1 1 5 Unlimited Unlimited Unlimited
Dedicated Standard National Number (displayed as sender on each SMS sent) X X Included
Included Short Trackable Links (built-in URL shortener) (per SMS message) X X 500 1500 3300 6600
Included Mobile Landing Pages (per SMS message) X X X 1500 3300 6600
Minimum monthly cost (ex GST) N/A $42 $109 $259 $419 $749
Total minimum cost over 12 months (ex GST) N/A $504 $1308 $3108 $5028 $8988
Total minimum cost over 12 months (incl GST) N/A $554.40 $1438.80 $3418.80 $5530.80 $9886.80

Additional Charges and Optional Add-ons

Sending SMS to standard national numbers (overage) 8c 7.8c 7.2c 6.8c 6c 5.8c
Sending multichannel conversations (overage) N/A N/A 20c 20c 20c 20c
Sending SMS to international numbers (default) X 20c 20c 20c 20c 20c
Sending national MMS X 25c 20c 20c 20c 20c
Short Trackable Links Overage (per SMS) N/A 2c 2c 2c 2c 2c
Mobile Landing Page Overage (per SMS) N/A N/A N/A 2c 2c 2c
Additional Dedicated Standard National Number $29 (Bronze) | $59 (Silver) | $99 (Gold) per month
Familiar sender $10 /month
HLR Lookup (price per number) X N/A N/A 2.5c 2.5c 2.5c
Number type look-up X 2.5c 2.5c 2.5c 2.5c 2.5c
Carrier look-up X 2.5c 2.5c 2.5c 2.5c 2.5c
Custom domain for SMS links X Custom sub-domain: $149 /month. Custom domain: $249 /month
Call forwarding X $49 /month + cost per call (rate varies based on duration and call type)
Enterprise webhooks X $500 /month
Text-to-speech (per message) X 15c
WhatsApp add-on X X $10 per month
  – Included WhatsApp conversations N/A N/A 1000
  – Additional WhatsApp conversations N/A N/A 20c
Salesforce integration X $15 /seat/month (min 5 seats)
Zoho integration X USD$1 /month (payable via Zoho Marketplace)
Netsuite integration X $100 /month (unlimited seats)
Microsoft Dynamics integrations X $280 setup fee + $95 /month

Other information

Service availability The service will not operate free from faults, errors or interruptions. More information about the service availability is available here.
Equipment None provided by MessageMedia. You need an active internet connection to log in to the messaging portal, and an email address if you want to send SMS via email.
Unused allowances Any unused allowances expire at the end of your billing cycle each month.
Billing Bills are issued each month. If you need help understanding your bill, you can contact us via telephone on 1800 155 228 (Monday to Friday, 9am – 5pm).
Paper billing Paper billing is available as an option with an additional fee. The details are set out here and you need to contact us to request paper billing.
Definition of SMS Plain text content that contains no more than 160 characters counts as one SMS. Where content contains unicode (e.g. emojis), one SMS contains no more than 70 characters. Longer messages will result in more than one SMS being transmitted and will be charged accordingly. For full details about the calculation of number of SMS can be found here.
Definition of MMS An MMS can be a maximum total file size of 600kb which includes a maximum of 190kb for text content and a maximum of 410kb for an image. It is not possible to send an MMS any larger than this through the platform. Where an MMS is sent to multiple End Users, each one is counted separately. Full details about the calculation of number of SMS can be found here.
Definition of social channel ‘conversation’ Messaging on ‘over-the-top’ channels (e.g. Messenger, Instagram Direct, Google Business Messages, WhatsApp) is charged per ‘conversation’. A conversation is a 24-hour session of unlimited two-way messaging with one end user on one social channel. The 24-hour conversation session starts with the first business message sent in reply to an end user message.
International SMS Advertised ‘default’ international SMS rate is for small volumes and irregular sending. For large international SMS volumes and/or regular sending, please contact us for an international rate plan. International rate plans vary based on destination country.
Usage information For information about your current usage log into the Messaging Hub portal or contact us.
Early Termination Charge If you cancel the service within the contract term, Early Termination Charge (ETC) will apply. The ETC is set out in your agreement with MessageMedia.
We’re here to help Check out our online support section at Otherwise call us on 1800 155 228. If, after speaking with us, you aren’t happy with the outcome you may also contact the Telecommunications Industry Ombudsman on 1800 062 058, or head to Note that the TIO will expect that you have attempted to resolve the complaint with us before lodging a TIO complaint.
Full terms This service is supplied under MessageMedia terms. The Acceptable Use Policy applies to this service. This is a summary only and the full legal terms are available here.