Sinch MessageMedia Critical Information Summary

Service description: This service is a bulk messaging service available to business customers with a valid ABN or ACN. It is a telecommunication service for sending, receiving, and processing SMS and MMS messages. It allows you to send, receive and process SMS and MMS messages via an online portal, email or API integration with certain customer applications (additional charges may apply). 

Information about the service

All prices are in Australian dollars (AUD) and are GST exclusive unless otherwise stated

Plan Fee

(Monthly Minimum Spend Amount)

Pre-paid

$42

$109

$259

$419

$749

Included standard national SMS each month054015003800700013000
Maximum monthly messaging limitN/A8000800080001800035000
Minimum service periodN/A12 months
Web PortalIncluded
Email to SMSIncluded
REST APIIncluded
Phone, email and live chat supportIncluded
Ecosystem integrationsXIncluded
Users115UnlimitedUnlimitedUnlimited
Dedicated Standard National Number (displayed as sender on each SMS sent)XXIncluded
Included Short Trackable Links (built-in URL shortener) (per SMS message)XX500150033006600
Included Mobile Landing Pages (per SMS message)XXX150033006600
Minimum monthly cost (ex GST)N/A$42$109$259$419$749
Total minimum cost over 12 months (ex GST)N/A$504$1308$3108$5028$8988
Total minimum cost over 12 months (incl GST)N/A$554.40$1438.80$3418.80$5530.80$9886.80

Additional Charges and Optional Add-ons

Sending SMS to standard national numbers (overage)8c7.8c7.2c6.8c6c5.8c
Sending multichannel conversations (overage)N/AN/A20c20c20c20c
Sending SMS to international numbers (default)X20c20c20c20c20c
Sending national MMSX25c20c20c20c20c
Short Trackable Links Overage (per SMS)N/A2c2c2c2c2c
Mobile Landing Page Overage (per SMS)N/AN/AN/A2c2c2c
Additional Dedicated Standard National Number$29 (Bronze) | $59 (Silver) | $99 (Gold) per month
Familiar sender$10 /month
HLR Lookup (price per number)XN/AN/A2.5c2.5c2.5c
Number type look-upX2.5c2.5c2.5c2.5c2.5c
Carrier look-upX2.5c2.5c2.5c2.5c2.5c
Custom domain for SMS linksXCustom sub-domain: $149 /month. Custom domain: $249 /month
Call forwardingX$49 /month + cost per call (rate varies based on duration and call type)
Enterprise webhooksX$500 /month
Text-to-speechX15c /message
Social Channels Add onX$15 per month
  – Included conversations1000 conversations(Meta surcharges for WhatsApp conversations are passed on, which vary for category and country)
  – Additional conversations20c /conversation
Salesforce integrationX$15 /seat/month (min 5 seats)
Zoho integrationXUSD$1 /month (payable via Zoho Marketplace)
Netsuite integrationX$100 /month (unlimited seats)
Microsoft Dynamics integrationsX$280 setup fee + $95 /month

Features

Alpha tagAn alphanumeric sender ID used to send one-way SMS.
Email2SMS Text messages sent via email capability.
Mobile Landing Page Standalone webpages for mobile that recipients can click through.
Short Trackable Links Shortens URLs in text messages to 22 characters and tracks which recipients click a link.
REST API This API can integrate text messaging with certain applications.
Web Portal The online portal to send text messages (among other functions)

Other information

Service availabilityThe service will not operate free from faults, errors or interruptions. More information about the service availability is available here.
EquipmentNone provided by Sinch MessageMedia. You need an active internet connection to log in to the messaging portal, and an email address if you want to send SMS via email.
Unused allowancesAny unused allowances expire at the end of your billing cycle each month.
BillingBills are issued each month. If you need help understanding your bill, you can contact us via telephone on 1800 155 228 (Monday to Friday, 9am – 5pm).
Paper billingPaper billing is available as an option with an additional fee. The details are set out here and you need to contact us to request paper billing.
Definition of SMSPlain text content that contains no more than 160 characters counts as one SMS. Where content contains Unicode (e.g. emojis), one SMS contains no more than 70 characters. Longer messages will result in more than one SMS being transmitted and will be charged accordingly. For full details about the calculation of number of SMS can be found here.
Definition of MMSAn MMS can be a maximum total file size of 600kb which includes a maximum of 190kb for text content and a maximum of 410kb for an image. It is not possible to send an MMS any larger than this through the platform. Where an MMS is sent to multiple End Users, each one is counted separately. Full details about the calculation of number of SMS can be found here.
Definition of social channel ‘conversation’Messaging on ‘over-the-top’ channels (e.g. Messenger, Instagram Direct, WhatsApp) is charged per ‘conversation’. A conversation is a 24-hour session of unlimited two-way messaging with one end user on one social channel. The 24-hour conversation session starts with the first business message sent in reply to an end user message.
International SMSAdvertised ‘default’ international SMS rate is for small volumes and irregular sending. For large international SMS volumes and/or regular sending, please contact us for an international rate plan. International rate plans vary based on destination country.
Usage informationFor information about your current usage log into the Messaging Hub portal or contact us.
Early Termination ChargeIf you cancel the service within the contract term, Early Termination Charge (ETC) may apply. The ETC is set out in your agreement with Sinch MessageMedia.
We’re here to helpCheck out our online support section at support.messagemedia.com. Otherwise call us on 1800 155 228. If, after speaking with us, you aren’t happy with the outcome you may also contact the Telecommunications Industry Ombudsman on 1800 062 058, or head to www.tio.com.au. Note that the TIO will expect that you have attempted to resolve the complaint with us before lodging a TIO complaint.
Full termsThis service is supplied under Sinch MessageMedia terms. The Acceptable Use Policy applies to this service. This is a summary only and the full legal terms are available here.

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