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Making text message integrations work for your business

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Integrate & automate 5 min read | wrote in blog on September 8, 2022

Keen to save time and streamline the way you do business? Make text message integrations your BFF. 

Here, we explore the many ways you can integrate SMS into your favourite ecommerce, sales, marketing and business platforms. Once integrated, your team can easily send SMS to customers straight from the tools they already know and love. 

Why use integrations over APIs to send text messages?

While you can use an API to send text messages (and we’ve got you covered there with our SMS API gateway), native integrations take things up a notch. They’re built specifically for two platforms to work in perfect harmony. 

When two platforms are natively integrated, it means their developers have worked behind the scenes to create a seamless connection. They’ve done the hard work, so you don’t have to. 

You can use a wide (and growing) range of MessageMedia integrations for different business processes, like ecommerce, enterprise resource planning (ERP), customer relationship management (CRM) and marketing automation software. Let’s take a look at each one.

Sell smartly with ecommerce SMS integrations

With more people shopping online than ever before, how do you make your ecommerce store stand out from the crowd? How do you engage with customers you never meet? 

SMS is a powerful platform for ecommerce customer service, and an SMS ecommerce integration makes it easy to send personalised messages. By integrating text messaging with your ecommerce platform, you can create targeted campaigns around: 

  • Cart abandonment
  • Lead generation
  • Win-back campaigns
  • Back-in-stock notifications
  • Re-marketing to existing customers
  • Customer engagement
  • Personalisation

Here’s an example

Simply for Strings used our SMS integration with Shopify to tackle the issue of cart abandonment. It was a big problem in their business. So they set up automated SMS workflows within Shopify to remind customers about the items in their cart and entice them back to complete the purchase.

They’re also using the integration to send promotions and offers to regular customers. Because it’s all in one platform, it’s super easy for the team to manage. Read the full case study.

SMS Integrations 101 Choose the right one for your business image

Ready to connect? Head over to our integrations marketplace to see all ecommerce platform SMS integrations, including Magento, BigCommerce, Shippo, ShipStation, Shopify and WooCommerce.

Work smarter with ERP SMS integrations

ERPs like NetSuite are all about simplifying business processes, right? So, if you’re planning to use SMS as part of your marketing or communications strategy, then it absolutely makes sense to bring this powerful channel into your ERP family, too. 

With an SMS/Netsuite integration, you can set up SMS-driven automations to improve customer service, enhance your marketing, or even set reminders for customer payments – all from the one spot. Simple.

Here’s an example

An online retailer sells limited edition hoodies, which regularly sell out. When new stock comes in, customers pounce. Then, boom. They’re out of stock again. Regular customers get frustrated about missing out on all the deals. 

To keep these customers in the loop – and to keep them happy – the retailer prompts them to subscribe to SMS restock alerts. This way, as soon as the hoodie is restocked, the ERP system triggers MessageMedia to send out an automated SMS so the customer doesn’t miss out.

Netsuite ERP connects directly to MessageMedia

Ready to connect? Get started with our direct integration for Netsuite.

Connect with customers using a CRM SMS integration

Proven to cut through the noise and reach customers faster, SMS is the perfect fit for your CRM program. And, by integrating SMS with the platform you already use to manage customer relationships, you can keep all your customer information and communications in one place. Too easy.

Here’s an example

Say your business is chasing new leads. Your sales team is following up on prospects with phone calls. Great idea in theory, but no-one seems to answer their phone or listen to messages. 

To let customers know you’ve received their query, you set up an automated workflow in your CRM to trigger an SMS when a new lead comes in. First, you’ll need to capture their mobile phone number and opt in on the form. 

Then, in the SMS, you can thank them for getting in touch and say you’ll call shortly. The customer feels heard and knows to look out for your call.

SMS Integrations 101 Choose the right one for your business image 2

Ready to connect? Head over to our integrations marketplace to see all CRM SMS integrations, including Adobe Campaign, HubSpot, NetSuite, Salesforce, Shopify and Zoho.

Zapier connects you when direct SMS integrations don’t exist

If a direct SMS integration isn’t available for the platform your team uses, we’ve got you covered with Zapier. This ‘connector integration platform’ helps different applications talk to each other. Learn more about when using Zapier to connect SMS to your tools. 

And remember, if you’re new to all of this, you can get started with a free trial of MessageMedia now.

Ready to roll?

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