Blog



23 February 2016

Harness the power of SMS messaging for your business

In today’s multifaceted and rapidly evolving business environment, the modern business owner has a plethora of marketing channels at their disposal to effectively communicate with their customers and clientele. From online banners, social media, radio and beyond, the choices seem endless. However, many business owners and managers of organisations often look past one of the most effective and simple communication tools of all time – SMS.

Since the world’s first text message – which simply read ‘Merry Christmas’ – was sent between two British engineers on 3 December 1992, SMS technology has maintained its reputation as an effective and direct tool of mass communication. From its low cost, high open rates and bulk messaging capabilities, our SMS solutions will help you deliver the right message to your audience, on time, every time and with minimal fuss.

Low cost for high impact

One of the most obvious benefits of choosing SMS technology for your organisation or business communications and marketing needs is the inherently low cost nature of this medium, compared to other more complex technologies such as social media and other forms of digital marketings. As a single text message basically consists of text and no other data or features, the process and technology required for sending and receiving a text message is incredibly simple. This keeps costs down, meaning you can free up additional cashflow to redirect to higher priority areas of your business.

Direct and highly effective

Another key benefit of SMS technology is its direct and highly effective nature, with various studies pointing to an incredible open rate of 97 percent. This means that of all text messages sent today, approximately 9 in 10 are opened and read by the recipient, usually within 30 seconds of the message hitting their phone. For the modern business owner or organisational head, this means the likelihood of your latest sales promotion, special offer, upcoming event or important announcement reaching your audience is very high indeed. Furthermore, the average click-through rate (CTR) for a text message is 14.06 percent and the conversion rate (CR) for SMS marketing messages a respectable 8.22 precent, which compares favourably to an average CTR of 6.64 percent and CR of 1.73 percent for email.

Reach any audience in an instant

Perhaps the most powerful application of SMS technology as both a communication and marketing platform is the ability to reach a large group of individuals in an instant, while doing so in a highly targeted way. With bulk SMS, you can create multiple subscriber lists based on any number of characteristics. For instance, if your business is a gym, you might create a list of everyone who attends your regular cycling classes, allowing you to send a single text message from your desktop or laptop device to everyone on that list. Your message will be received virtually in an instant, with a detailed delivery report informing you very quickly of any problems. You can even automate the entire process, enabling your messages to be sent to selected subscriber lists at a pre-determined time and date.

How’s that for powerful yet minimal fuss communication!

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