35+ SMS templates to use during COVID-19 (re-opening, new guidelines, emergency alerts plus more)

As the requirements and opportunities for businesses to re-open change by region, state and country, we wanted to share a simple guide that you can use for any stage of your COVID response plan.

Our top SMS templates during COVID 

We’ve looked at the top use cases for each industry during COVID and have 50+ SMS templates across numerous industries to help you out during this tough time. Make sure to check back as we will continually build and add to it as recovering to the pandemic progresses.

If you know of a common use case that doesn’t appear here, let us know and we can add it to the library!

Contact Tracing (all industries)

Automated SMS workflows are helpful to enable easy contact tracing and access management. Read more about how SMS-based contact tracing works here.

TEMPLATE: Automated Workflow
1. Hi [NAME], before you arrive at [COMPANY] today, you are now required to text this number when you enter or exit our site. Please ensure you always maintain social distancing and adhere to gov guidelines: [URL] Please confirm acceptance by replying: [KEYWORD]
2. Thank you. Please text [IN] when entering the site and [OUT] when exiting the site.
3. Your entry is approved. Stay safe and remember to text when leaving.
4. Thank you for helping us maintain the safety of all at [COMPANY].

This could be useful for:

  • Construction (contractors and employees)
  • Retail/Hospo curb-side delivery and pick-ups
  • Aged Care (contractors and employees)
  • Government and local councils
  • Medical clinics and hospitals
  • Salons and beauty businesses
  • Essential businesses

Want to get started with SMS contact tracing workflows? Talk to our team and find out how easy and fast it is to get set up today.


  • Alert patrons to emergency changes

Hi there [NAME], as of [DATE] our business will not be in operation due to new COVID restrictions. You can still make orders through our website for delivery or curb-side pick-up. For more information: [URL] Thank you. Reply STOP to opt-out

  • Notify staff about re-openings, changes to business and access

TEMPLATE:SMS (2-way SMS enabled)
(1) Hi [NAME], With COVID-19 restrictions easing as of [DATE], [COMPANY] will be re-opening on a restricted basis. Please familiarise yourself with operational changes: [URL]
(2) If you have any question, reply Y to this message and we will contact you. Thanks. Reply STOP to opt-out

  • New guidelines for entering/exiting store

As of tomorrow, there are new guidelines for entering [COMPANY] store in [LOCATION]. Only 5 people inside at a time, and your details need to be taken for contact tracing. For more information: [URL] Reply STOP to opt-out.

  • Promotion of ecommerce site

Hi [NAME], we’re having a 20% sale on our site + free shipping till Wednesday. Check us out: [URL] . Reply STOP to opt-out

  • Curb-side pick-up or Click & Collect offering

TEMPLATE:SMS (Automated/Software Integration)
Your [ITEM] will be ready for contactless collection on [DATE] at [TIME]! Text: [PHONE NUMBER] plus your licence when you’ve arrived and we’ll load it into your car. Reply STOP to opt-out

RELATED: Read our guide on why Click and Collect is essential to retail right now.


  • Re-opening your restaurant, cafe, bar, pub or other food/drink venue

We are opening for dine-in from [DATE] & will take bookings of 5 or less. Visit: [URL] or call [PHONE NUMBER] for menu, orders and bookings. Thank you. Reply STOP to opt-out.

  • Alert and manage patrons on contact tracing

Thanks for booking with [COMPANY], [NAME]! We look forward to seeing you [DATE] at [TIME]. To dine at our restaurant, you must comply with new contact tracing guidelines. For more info: [URL] Any questions call: [PHONE NUMBER] Reply STOP to opt-out

  • Takeaway options – text in your order

TEMPLATE:SMS (req. 2-way messaging, dedicated number)
Hi [NAME], we’re still doing takeaway Wed – Sun! Call or text this number with your order. Check out our menu: [URL] Reply STOP to opt-out

  • Promotional SMS for slow days/weeks

Hi there, 20% off our entire menu this Tuesday! Pick your delivery time window when you book. Get your orders in here: [URL] Reply STOP to opt-out.

  • Market your venue/special packages before events/occasions

Hi [NAME], [EVENT] is just around the corner! Make sure you book our [PACKAGE] package in time for the big day. Book before [DATE] & get 20% off. Use code: [CODE] [URL Reply STOP to opt-out

RELATED: Many hospitality businesses are suffering from customer slow-down. Use holidays and special occasions and the like to revive interest. Download our FREE ecommerce marketing calendar to start planning now.

  • Alert customers that more outdoor seating is now available

Hey [NAME], sorry you missed out on your booking with us last week. More outdoor seating is now available! Book here: [URL] Reply STOP to opt-out

  • Promote supporting your local businesses/hospitality venues

Please support your local restaurants! Order from us this week and we’ll throw in free delivery within 5km See our menu and book here: [URL] Reply STOP to opt-out

  • Restricted opening hours

Hi [NAME], due to changing COVID restrictions, [VENUE] will only be operating Thur – Sat from 12 – 5PM from now on. We will keep you updated if this changes. Thanks! Reply STOP to opt-out.

  • New guidelines for re-opening

Hi [NAME], due to changing COVID19 restrictions, please follow new guidelines for booking and entering our restaurant. For more info: [URL] Reply STOP to opt-out

TOP TIP: Consider following up bookings with a text for access flow from our ‘Contractor access management’ example above so that you don’t have patrons walking straight in off the street. 


  • Text subscription for automated news/change updates

TEMPLATE:Automated SMS (Text-in program)
(1) Hi [NAME], we understand that you want to stay up-to-date on local & fed changes to childcare. Reply UPDATE to opt-in to our weekly text alerts and we’ll keep you in the loop. Reply STOP to opt-out.
(2) Thanks for subscribing, [NAME]! Stay tuned for our first update soon.
(3) Hi [NAME], as of [DATE], [COMPANY] will re-open as well as other regional operators subject to lowered transmission numbers. Please call: [PHONE NUMBER] to let us know if you are bringing [CHILD NAME] back in.

TIP: Automated text alerts will save you time, money and are easy to implement. Talk to one of our support staff about getting set up now.

  • Manual emergency alerts

Due to recent COVID announcements, we’re now able to operate starting [DATE] but under new restrictions. For more information: [URL] Reply STOP to opt-out

  • Additional support/changes to support/new measures

Good news! The government has announced additional childcare support measures for parents, families and carers. For more info: [URL] Reply STOP to opt-out.

  • Suspicion of infection/Process for potential infection

Hi [NAME], If you suspect a child or staff member may have COVID, please let management know and follow these instructions immediately: [URL] Reply STOP to opt-out

  • Closure/Extension of restrictions

Hi [NAME], due to yesterday’s announcements, [COMPANY] must continue to stay closed until the [date] pending a further drop in cases. For more information: [URL] Reply STOP to opt-out

  • Reopening with new guidelines

Hi [NAME], we’re looking forward to seeing [CHILD NAME] again on the [DATE]! Please read our new guidelines for parents to follow before returning: [URL]  Reply STOP to opt-out


(incl. Construction, Landscaping etc)

  • Ceasing or limiting work

Hi [NAME], we will be unable to operate from [DATE]. Please contact your supervisor or check your roster: [URL] Thanks. Reply STOP to opt-out.

  • COVID safe guidelines

Hi [NAME], as of [DATE] we will be instituting a new COVIDSafe plan. Please familiarise yourself with rules around car-pooling, PPE, infection response and contact tracing. See more: [URL] Reply STOP to opt-out

  • Moving to a new restriction level

Pending maintenance of current COVID infections, we will move to a new restriction level by [DATE]. Please make sure you aware of new guidelines beforehand. Link here: [URL] Reply STOP to opt-out

  • Emergency change alert

As of [DATE], we will be limiting our sites to no more than [SITE NUMBER] people. Please contact your supervisor or check [URL] for new rosters. Reply STOP to opt-out.

  • Reopening site or company

Dear [NAME], thanks to easing restrictions [COMPANY] will be able to resume operations from [DATE]. Please speak to your supervisor or check your roster at: [URL] Thanks. Reply STOP to opt-out.


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  • Telehealth services (appointment confirmations)

TEMPLATE:SMS (Software integration or automation)
Hi [NAME] your telehealth appointment is now confirmed on [DATE] at [TIME]. Please call [PHONE NUMBER] if you need to reschedule. Thanks. Reply STOP to opt-out.

  • Telehealth services (appointment reminder)

TEMPLATE:SMS (Software integration or automation)
Hi [NAME] you have an upcoming telehealth appointment with [DOCTOR] at [CLINIC] on [DATE] at [TIME]. Please note that 48 hours notice is required for cancellation or a fee may apply. Call to reschedule: [PHONE NUMBER] Reply STOP to opt-out.

  • Reminder about non-COVID services/general health upkeep

Dear [NAME], our clinic is still open for non-COVID health needs. Please do not neglect your general health. Doctors are available for consultations via phone, telehealth or (on request) face-to-face. Call [PHONE NUMBER] or book here: [URL] Stay safe. Reply STOP to opt-out.

RELATED: For more COVID-19 health templates, check out this support article.


  • Extension/temporary closure of school

Hi [NAME], due to current gov announcements we will be continuing remote learning with the exception of children of permitted workers. Please call: [PHONE NUMBER] for any queries. For more info: [URL] Reply STOP to opt-out.

TIP: Enable our Email to SMS function so that teachers are able to personalise their own communications direct from their inbox.

  • Emergency changes

Hi [NAME], we are instituting new changes to onsite learning due to an outbreak at [LOCATION. Reply STOP to opt-out.

  • Re-opening/Staged return to school

REMINDER: Your [CHILD NAME] is set to return to school on [DATE] at [TIME]. Please be aware of new guidelines for at-school attendance including mandatory contact tracing: [URL] Thank you. Reply STOP to opt-out.

  • Immediate school closure

ALERT: Due to a recent outbreak at [LOCATION], we will be closing our school effective immediately. For more information: [URL] Thank you. Reply STOP to opt-out.

RELATED: For even more COVID19 education templates.

Financial Services

  • Customer service or service changes

Hi [NAME], due to current COVID restrictions, you will not be able to visit our stores for support and service. More phone and online operators are available to help you. Please visit [URL] or call [number]. Thank you. Reply STOP to opt-out.

  • Alerting customers to scams

TEMPLATE:SMS (best to come from a dedicated number)
ALERT: There is a current email scam pretending to be from our company. Do not open the email, exchange any personal information or click on any links. For help, please call: [PHONE NUMBER] and report it to Scamwatch.org immediately.

TIP: There’s been a rise in digital scams throughout COVID. Warning customers proactively will only be beneficial to your business.

More to come soon….!

Final thoughts and further reading 


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Resuming business as usual while navigating the uncertainty of COVID weighs heavily on organisations everywhere. It’s important that we remain vigilant and adaptable on our road to recovery.

SMS is capable of handling mission-critical communications while giving you the flexibility to handle any changes to come. 

Some further food for thought: 

DOWNLOAD:This SMS template plus others when it comes to supporting your staff during re-openings

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