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Skyrocket sales with these marketing and promotional SMS templates

Marketers are embracing SMS as an invaluable tool to reach customers, build loyalty, promote offers, and more. And for good reason. Text messages enjoy a whopping 98% open rate, and 29% click-through rates.

As you start to use SMS more regularly, you’ll no doubt be looking for ways to simplify the process of crafting your compelling messages. Don’t worry, we’ve got you covered with a range of SMS templates.

Use these templates to save time, stay on brand, and connect with your customers in the moments that matter. Plus, you can easily customise them to suit your brand’s tone of voice.

TOP TIP: Send shorter messages and save on SMS credits with short URLs. Our portal automatically creates short URLs for you. See how it works.

Promote your new product line

Got a product launch coming up? Spread the word quickly and easily using an SMS promotion template. To really grab your customers’ attention, add an image using MMS or a mobile landing page. 

An MMS message received on a phone which shows some bamboo sheets and then a marketing message below which reads: Jenny, our new bamboo sheets are finally here. These will sell out fast, so grab yours now at https://nxt.to/dkfk1kf Text STOP to opt-out

[NAME], our [PRODUCTS] are finally here. These will sell out fast, so grab yours now at [URL]
Text STOP to opt-out

Stop the press. Our [PRODUCTS] have landed and you’re the first to know. Check them out at [URL]
Text STOP to opt-out

How to stand out with SMS

You’ll convert more customers by keeping them in the loop about your new products, according to our joint research with Shopify. Get more insights, SMS templates, and Shopify best practices in our free ebook.

Send exclusive event invitations

Got an event coming up? Invite your customers via bulk SMS – it’s quick, cost-effective, and oh-so-easy to RSVP. 

Hi Jane, hope you can join us at the opening of Flower Mill’s new Fitzroy store at 5pm, 5 March. Reply Y to RSVP or STOP to opt-out

Hi [NAME], hope you can join us at the opening of [COMPANY]’s new [LOCATION] store at [TIME], [DATE]. Reply Y to RSVP or STOP to opt-out

Note: To send a message that asks for a reply, you’ll need to enable 2-way messaging.

Hold a flash sale

Nothing beats a text message to promote a time-sensitive offer. After all, most people have their phones in their pockets all day long. Here are some simple, super-effective text message templates that will compel your customers to pop in-store or online.

Flash sale. Get 15% off until 3pm today, only online at Sasden. Use discount code FLASH01 at https://nxt.to/dkfk1kf Text STOP to opt-out

Flash sale on now! Get [DISCOUNT]% off until [TIME], online at [COMPANY]. Use discount code [CODE] at [URL]
Text STOP to opt-out

This weekend, head in to [COMPANY] for [DISCOUNT]% off storewide. Show this message to save.
Text STOP to opt-out

Send a birthday message and special treat

Make every customer feel extra-special by sending a timely, personalised text message on their birthday. 

Happy birthday, Matt. To help you celebrate, enjoy 10% off storewide this month. Use discount code AQUARIUS at https://nxt.to/dkfk1kf Text STOP to opt-out

Happy birthday, [NAME]! To help you celebrate, enjoy [DISCOUNT]% off storewide this month. Use discount code [CODE] at [URL]
Text STOP to opt-out

Reward your loyal customers

Share the love with your regular customers. Reward them with a special surprise, sent straight to their phone for easy access.

Wowsers! You’ve been with us for 2 years now, Bec. Here’s a little something to say thanks. Get your gift at https://nxt.to/dkfk1kf 

Wowsers! You’ve been with us for [NO] years now, [NAME]. Here’s a little something to say thanks. Get your gift at [URL]

Remind customers about upcoming sales

Got a promotion coming up? Seasonal sales on the horizon? Get a head start during peak sales events with timely reminders and helpful links to your sales catalogue. 

And to really stand out from the crowd, consider using MMS to add an enticing image.

Our Christmas sale starts in 24 hours. Are you ready? Browse our gift guide now and get ready to grab a bargain: https://nxt.to/dkfk1kf 

Our [HOLIDAY] sale starts in [NO] hours! Are you ready? Browse our gift guide now and get ready to grab a bargain: [URL]
Text STOP to opt-out

[NAME], get your gifts sorted for [HOLIDAY] with [DISCOUNT]% off store-wide until [DAY]. Jump online now: [URL]
Text STOP to opt-out

Get more ecommerce inspo

Looking for more templates to help you manage your online store? From abandoned cart messages to delivery updates, we’ve got you covered.
 
See all ecommerce SMS templates

Entice past customers to come back

Send lapsed customers a message, complete with an offer they can’t refuse. SMS marketing campaigns are a great way to re-engage those who’ve fallen off your radar.

Hey Sally, we’ve missed you. To entice you back, enjoy 15% off your next order. Check out our latest range here: https://nxt.to/dkfk1kf Text STOP to opt-out

Hey [NAME], we’ve missed you. To bring you back, enjoy [DISCOUNT]% off your next order. Check out our latest range here: [URL]
Text STOP to opt-out

How Vinomofo re-engaged customers with SMS

One online retailer slowed customer churn right down – scoring 120x ROI and 20% conversion uplift in the process. Read this case study.

Throw in free delivery

Who doesn’t love free delivery? Use this as a hook in your next promotional SMS to see how impactful it can be. 

Get free express delivery when you spend over $50 at Billy’s Boots. Offer ends at midnight. Shop now at https://nxt.to/dkfk1kf Text STOP to opt-out

Get free express delivery when you spend over $[AMOUNT] at [COMPANY]. Offer ends at midnight. Shop now at [URL]
Text STOP to opt-out

Promote your service

Give your customers something to smile about. Send a message that includes a discount or offer for your salon, restaurant, or other service-based business.

Hey Cooper, got plans for the weekend? Join us at Betty’s Brasserie for a $50 bottomless brunch with your mates. Book here:  https://nxt.to/dkfk1kf  

Hey [NAME], got plans for the weekend? Join us at [COMPANY] for a [DEAL] with your mates. Book here: [URL]

Offer early access or VIP deals

SMS is a great way to manage VIP sign-ups. With its 98% open rate, plus easy replies, it’s a cinch to set up and send marketing messages that promote early access to your special deals.

Want early-bird access to all our sales? Join the Style Room’s VIP club. Simply text back with I WANT IN or STOP to opt-out.

Want early-bird access to all our sales? Join the [COMPANY]’s VIP club. Simply text back with I WANT IN or STOP to opt-out.

Provide helpful reminders like updated trading hours

Are your trading hours changing over a holiday period? Got a new online store that you want to promote? Sending updates like these via SMS ensure maximum eyeballs on your message, so everyone knows what’s going on.

Tick off everyone on your gift list. Trinkets & Toys is open late every night until Xmas Eve. Check out our trading hours and top deals here: https://nxt.to/dkfk1kf Text STOP to opt-out

Tick off everyone on your gift list! [COMPANY] is open late every night until [DATE]. Check out our trading hours and top deals here: [URL]
Text STOP to opt-out

Huge news! [COMPANY] has a new online store. To celebrate, get [DISCOUNT]% off storewide until [DATE]. Check it out at [URL]
Reply STOP to opt-out

Want more ideas?

Get marketing inspo from these stand-out SMS campaigns. Or do some more reading about personalising SMS and setting up automated campaigns.