As Christmas rolls around again, it’s time for retailers to pull out all the stops to make sure their businesses stand out as the competition grows fiercer and noisier.
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12 SMS campaigns for good Christmas sales
1. Tis the season of giving
With many stores reopening under new COVID Safe rules, encourage customers to check in with an in-store giveaway. Options could include:
- First 1000 visitors win an item
- Buy $X amount of product and claim your free gift
- 100 free gifts for those who bring in a text coupon or voucher
You have many marketing tools at your disposal to spread the word, and ensure you include SMS messages to get the best cut-through.
2. Run a Christmas competition
Get in the spirit this holiday season with a jolly competition!
Combine multiple channels to reach more participants such as sharing the competition on social media and having customers sign up via SMS.
Pro tip: Make it even easier for customers to enter when you purchase a dedicated number so that customers can simply ‘text-in’ and get instant confirmation that they’re in it to win it.
Reward your loyal customers this Christmas! Do it with surprise gifts, early access to deals or product exclusives (more on this later).
Give loyal customers to extra rewards when they invite their friends and family to shop with your brand too. Send a text message with a unique gift code for them and their friends.
4. Deck your collections
Print catalogues of Christmas gifts can be visual, but easily ignored. Send your lazy or last-minute customers present ideas with targeted gift guides.
Segment your customer lists based on preferences or demos, then send out text marketing campaigns based on who they’re most likely to buy for. Enable short trackable links to save on characters when writing your messages.
Pro tip: Send out similar campaigns post-Christmas but this time, focus on deals and offers for gifts they can buy themselves.
5. Get it before Christmas
With delays on deliveries all year, keep customers in the know with automated text alerts on upcoming or last-minute shipping dates.
Boost your subscriber base when you get customers to subscribe to text reminders and grow your SMS remarketing lists.
Pro tip: It’s easy to set up text message automations with this 5-tip guide.
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6. 12 Days of Christmas discounts
Have a hot list of VIPs you want to reward during the silly season?
Treat them to 12 Days of special Christmas coupons, discounts and exclusives direct to their mobile.
Pro tip: Use this opportunity to grab customer’s phone numbers and grow your text lists.
7. Give the gift of charity
Christmas, unlike other sales dates like Black Friday, can be a time to give back to the less fortunate.
Instead of focusing purely on discounting sales for customers, offer to pay the discount forward.
Give the gift of Christmas by offering to donate a portion of the sale price to a charity of the customer’s choice.
8. Make merry times
Instead of overwhelming customers with promotions, discounts and sales; create helpful, fun experiences or content to help nurture a long-lasting relationship beyond the purchase.
For example, if a customer is buying a scooter for their child, offer free post-Christmas workshops on maintenance and care. If a giftee has received a skin care package as a holiday gift, include a sign-up to easy weekly facial tips they can receive direct to their mobile.
9. Christmas exclusives
Whether it’s a Santa workshop, limited edition PJs or a special brand of hot chocolate, creating a specific Christmas–time product or service can prove bountiful.
Advertise early access your exclusive to VIP loyalists first, before sharing it with regular customers.
10. Set an automated drip campaign
Combine these ideas as part of a larger engagement campaign for Christmas.
This multi-pronged plan can play out across numerous channels, not just SMS, and will keep customers coming back throughout the silly season.
Pro tip: Try picking at least 4 – 5 creative ideas for this list and setting them out in a schedule that intensifies in activity as we get closer and closer to Christmas.
11. Invite them in
It doesn’t matter if you only have an online store!
Create a Xmas-themed virtual or in-store experience and invite favourite and prospective customers to join you!
Use an SMS service to send your invites out, and enable 2-way messaging and event integrations to create instant text-in RSVP confirmations – all from their mobile phone.
12. Send e-greetings
Save a few trees this Christmas by offering to send and receive personalised e-greeting cards instead!
With many families still remote, this may be the best option to ensure loved ones receive Christmas mail this year.
If you have a store, create an entertaining, personalised experience such taking photos wearing silly Christmas jumpers or allowing customers to bring their dog in for a fun photo shoot.
For those purely online, you can create fun filters and let customers play with and upload.
Whatever you decide, get customer’s consent to share and distribute it via SMS.
Final thoughts, further kringling
Don’t stop at just 12 fun SMS-themed Christmas ideas!
There are a million more opportunities to get creative with text come the holiday seasons whether it’s making more sales or nurturing relationships with new customers.
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