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Post-holiday Cheat Sheet: SMS marketing for Shopify

Are you celebrating the holidays by planning a Black Friday or day-after-Christmas sale on your Shopify store? Have you started to think about how you’ll handle that sale after the holiday is over?

We’ve got you covered! We have put together a cheat sheet on how to continue to win sales and deals… even after all of the holidays have come and gone.

We’ve gathered the latest tips, tricks and ready-to-use templates for your SMS campaigns. Learn how to drive pre-sale excitement, maximize cart recovery, and follow up on Shopify customers post-sales.

Send sale extension alerts

Looking to extend your Christmas sales into the New Year? Let your subscribers know of additional discounts and when to get back in-store.

Template 1:
Hi [Name], did you miss out on our holiday sale? Good news – we’ve extended our sales with further markdowns! [URL]. Reply STOP to opt out.

Template 2:
We’re pumped to offer an extension on our holiday sales! Check out our latest discounts: [URL]. Reply STOP to opt out.

Top tip: Use MMS or images to grab attention.

Notify VIPs about special deals

Engage with your VIP and members. Offer exclusive deals to thank them for their loyalty.

Get an additional 10% off when you sign up to our VIP members club. Are you in, [NAME]? Sign up today [URL]. Reply STOP to opt out.

Provide early access to deals

Planning to clear your stock? Give your VIPs and members a chance to call first dibs. Send early access 1 day to 1 week early.

[NAME], get excited! We’re inviting you to shop our VIP clearance sale early! Shop now [URL]. Reply STOP to opt out.

Recover abandoned carts

Our customers have seen a 26% recovery rate in abandoned carts. Set up automated SMS messages for abandoned cart reminders, or for following up on abandoned checkouts.

Template 1:
Looks like you left a few items in your cart [NAME]. We don’t want you to miss out! Have 10% off on us! Enter at checkout. Reply STOP to opt out.

Template 2:
[NAME], did you forget about [PRODUCT]? Complete your purchase [URL]. Reply STOP to opt out.

Send a post-sales follow-up

Don’t forget to follow up post-sales during this busy period. This could be further discounts, or product restocks.

Template 1:
Further discounts on [PRODUCT LINE] for a limited time only! [URL] Reply STOP to opt out.

Template 2:
We have just restocked [PRODUCT]! Claim your discount using [DISCOUNT]. Start shopping. [URL]. Reply STOP to opt out.

Bonus tip

Did you know you can build your subscriber list and VIP database on your Shopify store with our SMS Marketing Automation Shopify App

Use our mobile-friendly pop-up forms and choose when you want to display these on your store. These can be used to capture more customer interest and build your lead generation lists for future marketing campaigns.

Final thoughts, further reading


Drive more sales with SMS for Shopify.

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