MessageMedia helps businesses optimize how they communicate and engage with their customers.

Who we are

We are a technology company that helps businesses across many messaging use cases.

What we do

We connect businesses to their customers through our web portal, API connections, and software partners

Why we do it

Our mission is to deliver a turnkey solution for businesses to communicate and captivate seamlessly.

What ignited our passion

It all started with an idea that was brought to life by Grant Rule in 2000. He saw the vast potential of the humble text message.

A simple prototype and an SMS gateway later, MessageMedia quickly became the market leader in Australia… and has since expanded globally. Our love of technology and problem-solving has led us to be trusted by more than 65,000 customers worldwide and integrated into over 85 leading software systems.

Helping businesses create two-way conversations
with their customers when and where it suits
them will deliver better results.

Grant Rule, Founder

How we got here

What we are striving for

In the year 2000, a simple prototype and an SMS gateway later, MessageMedia quickly became the market leader in Australia… and has since expanded globally. Our love of technology and problem-solving has led us to be trusted by more than 65,000 customers worldwide and integrated into over 85 leading software systems.

Sean O'Neal President

We work with businesses of all types and sizes

Our platform allows businesses to be there for a customer every step of the way: from a confirmation to a reminder to a follow-up and beyond.

  • Small

  • Medium-sized

  • Large

  • Resellers
    and partners

Our customers are all over the globe and send messages to over 200 countries

More than 65,000 customers trust us to send over 420 million messages each month

Our leaders are inspiring and aspiring

Our leadership team continually explores new ways our company can be innovative, future-driven, and collaborative.


Sean O'Neal President

Sean is a chief business strategist and operator. With 28 years of technology and professional services experience. Sean has a strong track record of accelerated revenue growth in both public companies and start-ups, enabling $1+ billion in initial public offerings and M&A transactions.
In addition, he is a proven leader experienced in global team building and organizational management. He serves on various industry committees, sits on several advisory boards, and is a frequent speaker and editorial contributor for the Cannes Lions Festival of Creativity, South by Southwest, The American Marketing Association, and others.
In his personal time Sean enjoys spending time with his wife and daughter, reading and listening to music.

Anushka Wijendra Chief Operating Officer

Anushka establishes the company’s goals and oversees its performance.
She has worked in the technology industry for over 15 years and managed teams across ANZ, Asia and Europe. Anushka has a passion for building great teams and delighting customers.
She enjoys growing and scaling technology businesses, as well as balancing both the promise and the responsibility that digitization brings.

Damien Tabor Chief Finance Officer

Damien’s strength lies in embedding sound financial frameworks and commercial procedures into our ever-evolving company.
He enjoys adapting to and influencing change to achieve positive outcomes for everyone in the business.

Igor Zvezdakoski Chief Product Officer

As a strategic thinker with extensive experience in product development, Igor builds and leads highly motivated and empowered teams to help pave the future of messaging.
He enjoys collaborating with others to expand MessageMedia’s offerings.

Chris Staines Chief Sales Officer

With over 15 years of experience in growing businesses across the globe, Chris delights in leading his teams from the front and fostering a genuine culture of creativity, care and purpose.
He enjoys showcasing how businesses can thrive by utilizing MessageMedia’s platform to connect with their customers in simple, innovative and effective ways.

Gene Sigalov Chief Strategy Officer

Gene is a leader and problem-solver. His vision and grit have been an integral part of growing SimpleTexting since 2010.
His strength lies in helping others reach their full potential, which is evident in the work his team produces.
He enjoys seeing others flourish in their roles.

Kate Gerwe Chief Marketing Officer

Kate has over 25 years building and growing teams during high growth periods at both large tech companies and early-to mid stage start-ups. She is adept at managing groups cross-functionally and connecting the dots to leverage data to accelerate growth across B2C, B2B, and B2B2C audiences.
She loves marketing to the SMB market, and her real passion is investing in people and teams, and will do whatever she can to help people reach their full potential.

Kristie Healy VP, People & Culture

Kristie is a driven, innovative Vice President of People and Culture with a proven capacity for outstanding cultural and operational change leadership.
She enjoys building robust partnerships and relationships with internal and external stakeholders to influence dynamic people outcomes.

Tess Lynch General Counsel

Tess is a senior commercial lawyer with experience across a wide range of legal areas including general commercial and technology contracts, privacy and data protection, intellectual property and spam.
She enjoys facilitating smooth transactions and assisting stakeholders to reach beneficial legal and commercial outcomes.

Doug Rubingh President International

Doug drives key business results for MessageMedia in the United States and the United Kingdom.
His many years of experience reflect a unique blend of leadership, sales, management, and operations.
He enjoys being a part of a fast-paced, high growth tech environment, and leading organizations while building high-performance teams.

Bruce Herbert Managing Director, NZ

Bruce’s passion for and knowledge about messaging software spans across 20 years, which is apparent in his current role as Managing Director.
He enjoys providing SaaS solutions in the rapidly evolving field of online two-way messaging.

Matthew Larner Managing Director, ClickSend

Matthew has been immersed in the world of messaging for over 15 years. As a self-starter, he dove into the SaaS industry by building his own SMS gateway in 2007.
He enjoys tinkering with big ideas and following them through.

Sean Griffith Managing Director, SimpleTexting

Sean uses his people-first approach and entrepreneurial mind to lead SimpleTexting. With relentless focus, he balances his competitive spirit with innovative thinking.
He enjoys finding opportunities to grow, inspiring team members, and championing customers.

We have great people who breed great culture

Each of us likes to dream big, win together, keep it simple, and make it happen.