It’s that time of year again. We’re counting down to Black Friday and Cyber Monday (BFCM), the massive retail event that sees shoppers scour the interweb for the biggest bargains and best deals. For retailers like you, it’s a chance to clock up big sales and set yourself up for a successful season ahead.
But only if you put yourself out there. With customers already writing their BFCM shopping lists, you need to get your brand and products on their lists. Pronto.
And guess what? Sending text messages before, during and after the big event is a great way to set your brand up for BFCM success. Even better? We’ve prepared 40 BFCM text templates for you to use, so all you have to do is click ‘send’.
Just remember, for compliance reasons, you can’t message customers without getting their consent first. So, before you do anything, get tips on how to build your subscriber list using things like sign-up forms in-store or your website.
Kick off your BFCM campaign with some teaser texts.
In the weeks leading up to the big sales, build hype for your brand and products with some tasty teasers. Your goal at this stage is to get your brand top-of-mind so that, when the big day arrives, shoppers head straight to your online store.
At this early stage, use a mix of SMS, MMS and mobile landing pages to really grab shoppers’ attention. In other words, show, don’t tell. Check out our SMS for ecommerce guide to become a texting pro.
If you’ve got some super exciting news about the BFCM sales to share, then shout it from the rooftops. Use a text message to drive traffic to your blog or website, where customers can get all the juicy details.
TEMPLATE: [NAME], something special’s about to launch. Here’s a sneak peek: [URL]. Reply STOP to opt out.
TEMPLATE
We’re pumped about Black Friday & Cyber Monday this year. Check it out: [URL] Reply STOP to opt out.
TEMPLATE
10 more sleeps til our massive Black Friday & Cyber Monday sale. Here’s a sneak peek: [URL] Reply STOP to opt out.
Lure in new members with exclusive VIP deals.
Do you have a VIP or members’ club? Want to see it grow? Let people know that your VIP members get exclusive access to BFCM deals, and your customers will sign up in droves.
While you’re in VIP mode, don’t forget to message your current VIPs too. They’ll want to know about the upcoming sales — and, more to the point, what they’ll get as a VIP member.
TEMPLATE: Get early access to our Black Friday Cyber Monday sales when you sign up to our VIP members club. Are you in, [NAME]? Text Y or STOP to opt-out.
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Join our VIP club for early access to our Black Friday sales, secret discounts and a members-only gift code. Sign up: [URL]
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Hey [NAME], our Black Friday sale is going to be HUGE for VIP members like you. Only [#] sleeps until we share big deals. Reply STOP to opt-out
TEMPLATE
Hi [NAME], thanks for signing up for [COMPANY]’s Black Friday sales alerts. Got questions? Reply here or text STOP to opt-out.
Give loyal customers early access to your best deals.
Whether you do it one day or one week before Black Friday, make sure to give your loyal customers early access — particularly those who signed up for it. Hammer home the exclusivity of early access, so these customers feel extra-special.
And make it personal by adding in custom fields and customer details. Personalization not only helps drive one-time purchases, but also helps boost long-term loyalty.
TEMPLATE: Thanks for being a fan of [COMPANY] for [NUMBER] years, [NAME]. Your reward for being so loyal? Early access to our BFCM sale: [URL] Reply STOP to opt-out.
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It ain’t Friday, but Black Friday starts today for special customers like you, [NAME]. For early access to our big sale, use code: [CODE]. Shop now at [URL] Reply STOP to opt-out.
TEMPLATE
Can you keep a secret, [NAME]? You’ve got early access to our Black Friday Cyber Monday deals. Get [DISCOUNT] off our entire [PRODUCT LINE]. [URL] Reply STOP to opt-out.
TEMPLATE
Our biggest BFCM deals are about to launch, and you get first dibs, [NAME]. Shop now before we sell out: [URL] Reply STOP to opt-out.
Send plenty of text blasts during the main event.
This is where it’s at. You’ve done all your planning, you’ve curated some irresistible deals, you’ve stocked up on stock. Now, it’s time to let the world know about your offers.
Below are a huge variety of marketing and promotional texts you can spruce up to suit your special deals. Remember, personalize where possible and consider segmenting your audience if it makes sense.
TEMPLATE: Our biggest BFCM sale is finally here. Get EPIC deals on all of your go-to [COMPANY] products here: [URL] Reply STOP to opt-out.
TEMPLATE
Black Friday starts now. Get $[VALUE] off when you spend $[VALUE] in-store and so much more. Check it out: [URL] Reply STOP to opt-out.
TEMPLATE
[COMPANY]’s Black Friday deals are here. Get [DISCOUNT]% off all purchases online. Only on [DATE] at [URL] Reply STOP to opt-out.
TEMPLATE
Hi [NAME], check out our Black Friday Cyber Monday deals. Buy online, pick up in-store. Check it out: [URL] or come in-store. Reply STOP to opt-out.
TEMPLATE
Want the best BFCM deals? Find them at [COMPANY], with your exclusive [DISCOUNT]% coupon at [URL]. Happy deal-hunting. Reply STOP to opt-out.
TEMPLATE
Don’t miss out on these incredible Black Friday deals. Get up to [DISCOUNT]% off across [PRODUCT LINE 1], [PRODUCT LINE 2] and [PRODUCT LINE 3]. Don’t miss it: [URL] Reply STOP to opt-out.
TEMPLATE
Get [DISCOUNT]% off across the store, and keep an eye out for surprise deals all weekend. Check it out now: [URL] Reply STOP to opt-out.
TEMPLATE
Don’t miss our Black Friday specials this weekend only. Get a free [PRODUCT] with every purchase: [URL] Reply STOP to opt-out.
TEMPLATE
Black Friday’s here, and we’re celebrating all weekend. Claim your free [SERVICE] when you book in. Call us now: [PHONE NUMBER] Reply STOP to opt-out.
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Wardrobe need a refresh? Get set for a new season with [DISCOUNT]% off all collections, only for Black Friday and Cyber Monday. Check it out: [URL] Reply STOP to opt-out.
TEMPLATE
Buy 2 [PRODUCT], get 1 free. Use code: [CODE]. This is just one of our wild Black Friday deals this year. Check them out [URL] Reply STOP to opt out.
TEMPLATE
Get all your holiday shopping done in one swoop, while scooping up great Black Friday deals. Use code: [CODE] Shop now at: [URL] Text STOP to opt-out.
TEMPLATE
Hey [NAME], you’ve just scored an extra [DISCOUNT]% off all Black Friday sale items. But be quick – it’s for the next 2 hours only. Start shopping: [URL] Reply STOP to opt-out.
Win back those abandoned carts.
Over the Black Friday and Cyber Monday sales, shoppers jump from site to site on the hunt for the best deals. Abandoned carts are rife — in 2021, shopping cart abandonment on Black Friday was 76.63%, and on Cyber Monday it hit 80.25%.
SMS is a great way to get shoppers to finish what they started. Ping them a quick reminder about what they’re missing, and they’ll be more likely to come back and buy from you. Keep it friendly, and consider giving them an extra discount to get them across the line.
TEMPLATE: Hi [NAME], you’ve left something in your [COMPANY] cart. To grab the deal, complete your purchase now: [URL] Reply STOP to opt-out.
TEMPLATE
We’ve reserved the items you’ve left in your cart. Did you still want them? Limited stock left so grab them now: [URL] Reply STOP to opt-out.
TEMPLATE
Hey [NAME], looks like you haven’t finished shopping. Get an extra 10% off when you use code: IWANT10 [URL] Reply STOP to opt-out.
TEMPLATE
Forget something? Jump back in and get an extra 15% off if you buy within the next 20 minutes: [URL] Reply STOP to opt-out.
TEMPLATE
Hey [NAME], looks like you didn’t finish shopping. Buy now and we’ll throw in a [PRODUCT] with your purchases. Can’t say no to that, right? [URL] Reply STOP to opt-out.
Take a moment to say thanks to your customers.
Set up an automated ‘thank you’ text to send every time a customer makes a purchase during the BFCM sales. By automating, you don’t need to worry about it — just know that your customers will get an extra hit of dopamine post-purchase thanks to your feel-good message.
TEMPLATE: Thanks for shopping our BFCM sales. Enjoy your purchase and hope to see you again soon. Text STOP to opt-out.
TEMPLATE
Thanks for shopping with us. We hope you enjoy your new [LINE] products. The [COMPANY] team Text STOP to opt-out.
TEMPLATE
Thanks for supporting [COMPANY] this Black Friday and Cyber Monday. To stay in the know about our next sale, reply Y or sign up here: [URL] Reply STOP to opt-out.
Stretch out your Black Friday and Cyber Monday deals.
Why stop at midnight on Cyber Monday? More and more retailers are extending their sales for a few more days or even a week. And the smartest ones are using SMS to tell customers the good news.
Whether you’re extending the sale for all shoppers, or just your loyal customers, we’ve got you covered with these easy templates.
TEMPLATE: Hi [NAME], we just added more Black Friday/Cyber Monday deals to our online store: [URL] Sale must end on [DATE] Reply STOP to opt-out.
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Guess what? We’re extending our Black Friday sale until [DATE]. Get them here: [URL] Reply STOP to opt-out.
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Good news. We’re extending our sales until [DATE] for valued customers like you. Use code: [CODE] Shop now at: [URL] Reply STOP to opt-out.
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We’re bending the rules just for you, [NAME]. Get one more day of Black Friday deals in our online store. Use code: [CODE] [URL] Reply STOP to opt-out.
Get feedback so you can do even better next year.
BFCM is a great opportunity to capture feedback from your customers. They’re hopefully still buzzing from getting a great deal from you, and may be more willing to share the love.
Use two-way texting to get feedback from customers, or send them to an online form where they can answer in more detail. Then, use the feedback to improve your processes and promote your business.
TEMPLATE: Did you enjoy your purchase experience with us during BFCM? We’d love your feedback: [URL] Reply STOP to opt-out.
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As a valued customer, your feedback means a lot to us. Please rate your experience between 1 (poor) and 10 (fantastic). Thank you. Reply STOP to opt-out.
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Hi [NAME], thanks for your purchase. If you can, please take a minute to leave us a Google review. Reply STOP to opt-out.
TEMPLATE
TEMPLATE: [NAME], go into the draw to win [PRODUCT] when you leave us a review here: [URL] Reply STOP to opt-out.
Get set for BFCM success with SMS.
See how easy it is to get the ball rolling with SMS by starting a 14-day trial with Sinch MessageMedia. Start messaging for free.
Whether you are a marketer, a business owner or a developer, we provide you with SMS solutions across many industries and use cases. Choose from our range of categories to hone in on what will help you best.
From simple tips and tricks to advanced SMS guides, our resource hub has got you covered on everything you need to upskill. Select from our collection of content types to easily find what you are after.
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