Build your brand with SMS for retail.
Sell more stuff by connecting with your customers in the moments that matter. Discover how retail SMS marketing is changing the game for retail stores.
FAQs about SMS for retail.
Is SMS legal for retail in the United States?
It sure is, as long as you follow the rules and regulations. As we explained above, you have to get customers’ consent before you start sending text messages. And don’t forget to provide an easy way for them to opt out, too. Brush up on the SMS compliance.
What is SMS marketing in the retail industry?
SMS marketing in retail is when you use text messages to help you achieve a specific marketing goal. For example, you could use SMS to boost customer engagement, promote new products or sales, offer customer support, or strengthen brand loyalty.
Can I personalise SMS messages for my retail customers?
Absolutely. Personalisation is easy, and it’s a great way to increase customer engagement and boost conversions.
You can add custom fields like your customer’s name and their nearest store when you’re sending bulk SMS. Plus, you can segment your customers based on things like demographics, preferences, or purchase history. And, if you’re using an integration, you can sync those lists with our platform.
Learn how to personalise your text messages.
How do I write a retail SMS?
Great question. Use the templates above as a guide, and keep it short and sweet. If nothing else, remember to identify yourself, provide a clear call to action (that is, something for the customer to click on or do), and the option to opt out.
How can I build an SMS subscriber list for my retail business?
There are many ways you can build your SMS subscriber list. It can depend on the channels and systems you’ve got in place today. For example, you could have a sign-up sheet at your physical store, or add a check-box to your online checkout. Or, if you’re starting from scratch, you could run a competition to encourage people to sign up.
Here are some great tips and tricks for building your SMS subscriber list.
How often should I send SMS messages to my retail customers?
While there are no hard and fast rules here, you don’t want to bombard customers with too many retail SMS messages. The frequency of your texts can depend on your campaign goals and customer preferences — for example, you might send more messages during peak sales season.
Find the right balance by conducting tests and monitoring customer responses.
Brush up on business texting etiquette.
Can SMS be used for customer service in retail?
It sure can. In fact, SMS is the ideal channel for supporting your customers. If you’ve got two-way texting set up, they can reach out with queries, seek assistance, or get product information — all from the convenience of their phone.
Here are four reasons why SMS shines for customer support.
How can SMS help with customer loyalty in retail?
Given its immediate, conversational nature, SMS helps you nurture customer relationships. Use it to give your loyal customers exclusive deals and discounts, loyalty program updates, personalised recommendations, and birthday treats.
Here’s some inspo for ways to boost loyalty with SMS when it’s not peak sales season.