Win more with SMS marketing.
Want to build your brand? Win new customers? Boost loyalty? Tick off on all this and more with text message marketing.
FAQs about SMS marketing.
Do SMS marketing campaigns really work?
They sure do – and they’ve got the open and click-through rates to prove it. SMS is a direct, immediate communication channel that helps your brand cut through the noise. Just remember, success relies on following the SMS marketing best practices outlined above. Always make sure your text messages remain helpful and relevant to your customers.
What are the benefits of SMS marketing?
SMS marketing is a cost-effective way to get your message across. With high open and response rates, it delivers a strong return on your investment. And, because it’s so direct, it’s an easy way to reach out to each and every customer in just a few clicks.
Does SMS marketing work for all types of businesses?
Yes and no. It really depends on your audience. If they’re open to receiving text messages from you, then absolutely. You could be in retail, ecommerce, hospitality, healthcare, entertainment, or another sector entirely – if you’ve got a relationship to build or a product to sell, then SMS can help. Your best bet is to start by building an SMS subscriber list. If you find people aren’t interested in signing up, then maybe it’s not the right channel for you.
Are there any legal regulations or restrictions for SMS marketing?
There sure are. We go into detail about these further up, but just remember that you need to get customers’ consent before you start sending text messages. And don’t forget to provide an easy way for them to opt out, too. Stay on top of SMS compliance and best practice for customers in New Zealand. If you’re sending to other countries, make sure to familiarise yourself with the rules overseas too.
How often should I send SMS marketing messages?
This can depend. Consider your audience, business type, and the value you provide. It’s important to strike a balance between staying top-of-mind and avoiding message fatigue. Keep an eye on customer responses and adjust the frequency accordingly. It’s all about maintaining a healthy relationship with your audience. Learn about business texting etiquette.
Can I personalise SMS marketing messages?
Totally. In fact, personalisation helps create a more engaging and relevant experience. Learn more about our SMS personalisation feature.