Uncover the basics of nailing a digital marketing strategy for your online store and the must-have channels to adopt. We’ll cover how to plan and prioritise activities across different channels for your online store.

Learn about the important role of mobile, SMS and why it’s critical in delivering a focused experience to your customers. You’ll also hear about the successes Buy Contacts Online have seen for their online contact lens store with abandoned cart SMS.

Finally, get ready to take your sales and conversion to the next level and learn about advanced tactics including the importance of data-driven marketing segmentation and personalisation and how to implement A/B testing.