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SMS alpha tags

Send text messages from your company name by using an alphanumeric sender ID (alpha tag) to increase brand recognition and build trust.

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Stay consistent

Use a sender ID to provide a professional and established look for your business communications.

Instant recognition

Let contacts know who an SMS is from by sending from a custom ID of up to 11 characters in length.

Clarify your purpose

Send SMS from different IDs to distinguish between your promotional and service-related messages.

How SMS alpha tags can help your business

Alphanumeric sender IDs support one-way text messaging, so you can efficiently keep your contacts informed of updates, alerts, and promotions.

Grow your brand awareness

Sending messages from an alpha tag to a mobile phone is akin to placing a pamphlet in a letterbox. It gets your brand name out there, builds recognition, and makes you top of mind.
Send texts from your company name

Rather than have a random number appear when you send SMS messages, become familiar by showcasing your brand identity in the ‘From’ field.
Include opt-out links to stay compliant

Spam compliance is still possible with one-way text messaging by including a short trackable link to opt-out. Send promotional text messages or updates in a compliant way.

Ways to use

Sending one-way messages from your business name is a perfect way to increase brand awareness, appear professional and improve communication.

Two-factor authentication

Adding an alpha tag to 2FA text messages increases their authenticity and the customer’s sense of security.

Delivery status update

Keep customers in the loop by sending tracking numbers, dispatch details and expected delivery times via SMS.

Promotions and marketing

Boost brand awareness by promoting special offers and discounts using a recognisable sender ID.

One-way alerts & notifications

Encourage contacts to open an SMS sooner by showcasing who it’s from. Keep them notified when it matters most.

See more use cases here

Read our blog post featuring alpha tags

Send SMS from a name rather than a number

How are businesses able to send a text message from a name instead of a random number, even though their phone number is not saved as a contact? This is a mechanism called “alpha tags” and is a capability available in our web portal and our REST APIs. Learn how this feature works.

Why MessageMedia?

With 20 years of messaging experience, our trusted messaging experts support customers across every industry. We know the problems you’re facing and how to solve them.

Best-in-class messaging platform

Our messaging platform is tailored for any use case and we have the best gateway and APIs in the business.

Proven and trusted expertise

We know the problems you’re facing and how to solve them. Our trusted messaging experts support over 65,000 global customers across every industry.

Most connected partner

With direct links to carriers and strong industry relationships, we make sure you stay well connected. You can easily integrate with the tools you already use.

MessageMedia saved hours and decreased ‘no shows’ by as much as 25%. Financially, we are truly thankful!

IT Manager, Just Better Care Australia

4.7 out of 5

Easy 3 step setup

Whether you are sending a single text or thousands of messages, our portal keeps it simple. Get round-the-clock premium support from our local team.

Create an account with MessageMedia

Our online web portal is easy to navigate and ready for you to send messages from. Alpha tags are available in Australia only and are free with any bundle.
Request your business name (Alpha tag)

Select the Sender ID option within the hub. Our team will verify and activate your business name within one business day.
Start sending from a unique sender ID

The maximum length of an alpha tag is 11 characters. For the best result, alpha tags should consist of alphabetical letters and/or numerals 0-9.

Start messaging for free