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MessageMedia and Blu Banyan help NetSuite users better connect

Image for MessageMedia and Blu Banyan help NetSuite users better connect
News & announcements 4 min read | Amanda Ranville wrote in blog on November 8, 2021

MessageMedia and Blu Banyan have a new partnership that allows NetSuite users to create better connections. With a shared commitment to the NetSuite platform and exceptional customer service, working together to serve joint customers was a logical next step.

Blu Banyan uses its deep knowledge of NetSuite, its own award-winning SuiteApps, and third-party applications to design the best solutions for its customers. MessageMedia is a leading global text messaging provider that helps businesses of all sizes — from SMB to enterprise-level — better connect with customers while offering the only NetSuite native SMS solution on

NetSuite – a growing economic powerhouse

Since its inception in 1998, NetSuite has changed the way companies do business. What began as a product built to help small businesses grow has transformed into the world’s leading unified business management suite, providing ERP/financials, CRM, and eCommerce solutions for more than 27,000 companies.

Combining the power of native NetSuite chat and texting SuiteApps

With the pace of business today, teams don’t have time to chase down colleagues, prospects, customers, and partners with emails and phone calls. Text messages have 98% open rates, with 90% of text messages read in less than two minutes. For this reason, Blu Banyan was excited to partner with MessageMedia to further extend its end-to-end NetSuite solutions and service offerings. By combining Blu Banyan’s bluChat app with MessageMedia’s SMS app, teams can chat, send bulk text messages, two-way text, and set behavior-based text automations all from within NetSuite. BluChat enables faster and better communication across all company teams and groups, minimizing operational fumbles and eliminating the back-and-forth time sink of using non-native chat tools.

Together, the companies offer teams that want to implement or already run NetSuite the opportunity to streamline and automate manual communications and processes.

Combatting the energy crisis with an award-winning SuiteApp

Jan Rippingale, CEO of Blu Banyan, saw a need in the solar industry that her team could fill. With over a decade of experience in the solar and software markets, they developed a solution optimized for installers of all sizes.

As the cost of solar power equipment drops and public interest in clean energy grows, solar energy installations are surging. On an annual basis, the sector grew 43% in 2020, based on data from the Solar Energy Industries Association.

Today, Blu Banyan’s SolarSuccess solution is award-winning software that helps residential, commercial, and utility solar installers manage their business and significantly reduce their soft costs. These soft costs include licensing, financing, installation, marketing, payment management, training, and more. According to the Department of Energy (DOE), soft costs are as much as 66% of the total cost of a new solar system.

Combining the power of SolarSuccess with MessageMedia’s NetSuite SMS solution gives solar installers a significant competitive advantage to grow the business and improve the bottom line.

An ideal partnership that benefits teams running NetSuite

“MessageMedia and Blu Banyan are ideal partners to accelerate the business objectives of our shared NetSuite customers, including revenue growth, cost management, and customer retention. With Blu Banyan’s award-winning SuiteApps and customer-first approach, we’re thrilled to work with them, “said Doug Rubingh, International President of MessageMedia.

“We’re careful when choosing integration partners and only select the best the industry has to offer. We believe MessageMedia, with its 5-star rated NetSuite SMS app, aligns with our mission. And we look forward to a strong partnership that will bring immediate benefits to the NetSuite community,” said Jan Rippingale, Founder & CEO of Blu Banyan.

Next steps and further reading

The companies are finalizing go-to-market plans for bringing their combined solution to the NetSuite community, along with several joint marketing and sales efforts that will kick off in the coming months. To learn more, book time with us for a demo of SMS for NetSuite or check out these additional assets:

Ready to roll?

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