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40+ Black Friday and Cyber Monday (BFCM) SMS templates and examples.
It’s that time of year again. We’re counting down to Black Friday and Cyber Monday (BFCM), the massive retail event that sees shoppers scour the interweb for the biggest bargains and best deals. For retailers like you, it’s a chance to clock up big sales and set yourself up for a successful season ahead.
But only if you put yourself out there. With customers already writing their BFCM shopping lists, you need to get your brand and products on their lists. Pronto.
And guess what? Sending text messages before, during and after the big event is a great way to set your brand up for BFCM success. Even better? We’ve prepared 40 BFCM text templates for you to use, so all you have to do is click ‘send’.
But first… to help you prepare your overall BFCM communication strategy, check out some eye-opening findings from a new consumer survey.
What consumers say about Black Friday and Cyber Monday communications
To find out more about what holiday shoppers expect from brand communications and promotions, Sinch surveyed around 1,200 consumers from the U.S., UK, Australia, Brazil, France, Germany, and Spain. Here are some of the key findings:
- Most consumers (almost 57%) expect to hear from brands about Black Friday at least one month before a promotion launches.
- Having a multi-channel approach is an effective way to optimize holiday campaigns:
- 48% of consumers say they’ll go straight to a brand’s website to find promotions.
- 44% prefer seeing holiday promotions on social media.
- 45% of consumers choose at least one mobile messaging option (SMS/MMS, WhatsApp, Facebook Messenger, and Instagram) as a preferred channel.
- Nearly 80% of consumers get value from personalized recommendations in holiday promotions. That means going beyond basic first name personalization in your holiday email campaigns.
- Order confirmations, shipping updates, and delivery notifications are vital to the customer experience this time of year. More than 94% of consumers say transactional messages are important during holiday shopping.
- Interactive holiday campaigns could help boost email engagement. More than half of survey respondents said they’d be likely to engage with campaigns featuring interactivity and multimedia.
Explore more of the findings in the infographic from Sinch…
Kick off your BFCM campaign with some teaser texts.
In the weeks leading up to the big sales, build hype for your brand and products with some tasty teasers. Your goal at this stage is to get your brand top-of-mind so that, when the big day arrives, shoppers head straight to your online store.
At this early stage, use a mix of SMS, MMS and mobile landing pages to really grab shoppers’ attention. In other words, show, don’t tell. Check out our SMS for ecommerce guide to become a texting pro.
If you’ve got some super exciting news about the BFCM sales to share, then shout it from the rooftops. Use a text message to drive traffic to your blog or website, where customers can get all the juicy details.
TEMPLATE: We’re pumped about Black Friday & Cyber Monday this year. Check it out: [URL] Reply STOP to opt out.
TEMPLATE: 10 more sleeps til our massive Black Friday & Cyber Monday sale. Here’s a sneak peek: [URL] Reply STOP to opt out.
Lure in new members with exclusive VIP deals.
Do you have a VIP or members’ club? Want to see it grow? Let people know that your VIP members get exclusive access to BFCM deals, and your customers will sign up in droves.
While you’re in VIP mode, don’t forget to message your current VIPs too. They’ll want to know about the upcoming sales — and, more to the point, what they’ll get as a VIP member.
TEMPLATE: Join our VIP club for early access to our Black Friday sales, secret discounts and a members-only gift code. Sign up: [URL]
TEMPLATE: Hey [NAME], our Black Friday sale is going to be HUGE for VIP members like you. Only [#] sleeps until we share big deals. Reply STOP to opt-out
TEMPLATE: Hi [NAME], thanks for signing up for [COMPANY]’s Black Friday sales alerts. Got questions? Reply here or text STOP to opt-out.
Give loyal customers early access to your best deals.
Whether you do it one day or one week before Black Friday, make sure to give your loyal customers early access — particularly those who signed up for it. Hammer home the exclusivity of early access, so these customers feel extra-special.
And make it personal by adding in custom fields and customer details. Personalisation not only helps drive one-time purchases, but also helps boost long-term loyalty.
TEMPLATE: It ain’t Friday, but Black Friday starts today for special customers like you, [NAME]. For early access to our big sale, use code: [CODE]. Shop now at [URL] Reply STOP to opt-out.
TEMPLATE: Can you keep a secret, [NAME]? You’ve got early access to our Black Friday Cyber Monday deals. Get [DISCOUNT] off our entire [PRODUCT LINE]. [URL] Reply STOP to opt-out.
TEMPLATE: Our biggest BFCM deals are about to launch, and you get first dibs, [NAME]. Shop now before we sell out: [URL] Reply STOP to opt-out.
Send plenty of text blasts during the main event.
This is where it’s at. You’ve done all your planning, you’ve curated some irresistible deals, you’ve stocked up on stock. Now, it’s time to let the world know about your offers.
Take SMS marketing for a spin.
Below are a huge variety of marketing and promotional texts you can spruce up to suit your special deals. Remember, personalize where possible and consider segmenting your audience if it makes sense.
TEMPLATE: Black Friday starts now. Get $[VALUE] off when you spend $[VALUE] in-store and so much more. Check it out: [URL] Reply STOP to opt-out.
TEMPLATE: [COMPANY]’s Black Friday deals are here. Get [DISCOUNT]% off all purchases online. Only on [DATE] at [URL] Reply STOP to opt-out.
TEMPLATE: Hi [NAME], check out our Black Friday Cyber Monday deals. Buy online, pick up in-store. Check it out: [URL] or come in-store. Reply STOP to opt-out.
TEMPLATE: Want the best BFCM deals? Find them at [COMPANY], with your exclusive [DISCOUNT]% coupon at [URL]. Happy deal-hunting. Reply STOP to opt-out.
TEMPLATE: Don’t miss out on these incredible Black Friday deals. Get up to [DISCOUNT]% off across [PRODUCT LINE 1], [PRODUCT LINE 2] and [PRODUCT LINE 3]. Don’t miss it: [URL] Reply STOP to opt-out.
TEMPLATE: Get [DISCOUNT]% off across the store, and keep an eye out for surprise deals all weekend. Check it out now: [URL] Reply STOP to opt-out.
TEMPLATE: Don’t miss our Black Friday specials this weekend only. Get a free [PRODUCT] with every purchase: [URL] Reply STOP to opt-out.
TEMPLATE: Black Friday’s here, and we’re celebrating all weekend. Claim your free [SERVICE] when you book in. Call us now: [PHONE NUMBER] Reply STOP to opt-out.
TEMPLATE: Wardrobe need a refresh? Get set for a new season with [DISCOUNT]% off all collections, only for Black Friday and Cyber Monday. Check it out: [URL] Reply STOP to opt-out.
TEMPLATE: Buy 2 [PRODUCT], get 1 free. Use code: [CODE]. This is just one of our wild Black Friday deals this year. Check them out [URL] Reply STOP to opt out.
TEMPLATE: Get all your holiday shopping done in one swoop, while scooping up great Black Friday deals. Use code: [CODE] Shop now at: [URL] Text STOP to opt-out.
TEMPLATE: Hey [NAME], you’ve just scored an extra [DISCOUNT]% off all Black Friday sale items. But be quick – it’s for the next 2 hours only. Start shopping: [URL] Reply STOP to opt-out.
Win back those abandoned carts.
Over the Black Friday and Cyber Monday sales, shoppers jump from site to site on the hunt for the best deals. Abandoned carts are rife — in 2021, shopping cart abandonment on Black Friday was 76.63%, and on Cyber Monday it hit 80.25%.
SMS is a great way to get shoppers to finish what they started. Ping them a quick reminder about what they’re missing, and they’ll be more likely to come back and buy from you. Keep it friendly, and consider giving them an extra discount to get them across the line.
TEMPLATE: We’ve reserved the items you’ve left in your cart. Did you still want them? Limited stock left so grab them now: [URL] Reply STOP to opt-out.
TEMPLATE: Hey [NAME], looks like you haven’t finished shopping. Get an extra 10% off when you use code: IWANT10 [URL] Reply STOP to opt-out.
TEMPLATE: Forget something? Jump back in and get an extra 15% off if you buy within the next 20 minutes: [URL] Reply STOP to opt-out.
TEMPLATE: Hey [NAME], looks like you didn’t finish shopping. Buy now and we’ll throw in a [PRODUCT] with your purchases. Can’t say no to that, right? [URL] Reply STOP to opt-out.
Take a moment to say thanks to your customers.
Set up an automated ‘thank you’ text to send every time a customer makes a purchase during the BFCM sales. By automating, you don’t need to worry about it — just know that your customers will get an extra hit of dopamine post-purchase thanks to your feel-good message.
TEMPLATE: Thanks for shopping with us. We hope you enjoy your new [LINE] products. The [COMPANY] team Text STOP to opt-out.
TEMPLATE: Thanks for supporting [COMPANY] this Black Friday and Cyber Monday. To stay in the know about our next sale, reply Y or sign up here: [URL] Reply STOP to opt-out.
Stretch out your Black Friday and Cyber Monday deals.
Why stop at midnight on Cyber Monday? More and more retailers are extending their sales for a few more days or even a week. And the smartest ones are using SMS to tell customers the good news.
Get personal this Black Friday.
Whether you’re extending the sale for all shoppers, or just your loyal customers, we’ve got you covered with these easy templates.
TEMPLATE: Guess what? We’re extending our Black Friday sale until [DATE]. Get them here: [URL] Reply STOP to opt-out.
TEMPLATE: Good news. We’re extending our sales until [DATE] for valued customers like you. Use code: [CODE] Shop now at: [URL] Reply STOP to opt-out.
TEMPLATE: We’re bending the rules just for you, [NAME]. Get one more day of Black Friday deals in our online store. Use code: [CODE] [URL] Reply STOP to opt-out.
Get feedback so you can do even better next year.
BFCM is a great opportunity to capture feedback from your customers. They’re hopefully still buzzing from getting a great deal from you, and may be more willing to share the love.
Use two-way texting to get feedback from customers, or send them to an online form where they can answer in more detail. Then, use the feedback to improve your processes and promote your business.
TEMPLATE: As a valued customer, your feedback means a lot to us. Please rate your experience between 1 (poor) and 10 (fantastic). Thank you. Reply STOP to opt-out.
TEMPLATE: Hi [NAME], thanks for your purchase. If you can, please take a minute to leave us a Google review. Reply STOP to opt-out.
TEMPLATE: TEMPLATE: [NAME], go into the draw to win [PRODUCT] when you leave us a review here: [URL] Reply STOP to opt-out.
Get set for BFCM success with SMS.
See how easy it is to get the ball rolling with SMS by starting a 14-day trial with Sinch MessageMedia. Start messaging for free.
