It’s that time of year again. We’re counting down to Black Friday and Cyber Monday (BFCM), the massive retail event that sees shoppers scour the interweb for the biggest bargains and best deals. For retailers like you, it’s a chance to clock up big sales and set yourself up for a successful season ahead.
But only if you put yourself out there. With customers already writing their BFCM shopping lists, you need to get your brand and products on their lists. Pronto.
And guess what? Sending text messages before, during and after the big event is a great way to set your brand up for BFCM success. Even better? We’ve prepared 40 BFCM text templates for you to use, so all you have to do is click ‘send’.
Just remember, for compliance reasons, you can’t message customers without getting their consent first. So, before you do anything, get tips on how to build your subscriber list using things like sign-up forms in-store or your website.
Get personal this Black Friday.
Kick off your BFCM campaign with some teaser texts.
In the weeks leading up to the big sales, build hype for your brand and products with some tasty teasers. Your goal at this stage is to get your brand top-of-mind so that, when the big day arrives, shoppers head straight to your online store.
At this early stage, use a mix of SMS, MMS and mobile landing pages to really grab shoppers’ attention. In other words, show, don’t tell. Check out our SMS for ecommerce guide to become a texting pro.
If you’ve got some super exciting news about the BFCM sales to share, then shout it from the rooftops. Use a text message to drive traffic to your blog or website, where customers can get all the juicy details.
Lure in new members with exclusive VIP deals.
Do you have a VIP or members’ club? Want to see it grow? Let people know that your VIP members get exclusive access to BFCM deals, and your customers will sign up in droves.
While you’re in VIP mode, don’t forget to message your current VIPs too. They’ll want to know about the upcoming sales — and, more to the point, what they’ll get as a VIP member.
Give loyal customers early access to your best deals.
Whether you do it one day or one week before Black Friday, make sure to give your loyal customers early access — particularly those who signed up for it. Hammer home the exclusivity of early access, so these customers feel extra-special.
And make it personal by adding in custom fields and customer details. Personalisation not only helps drive one-time purchases, but also helps boost long-term loyalty.
Send plenty of text blasts during the main event.
This is where it’s at. You’ve done all your planning, you’ve curated some irresistible deals, you’ve stocked up on stock. Now, it’s time to let the world know about your offers.
Take SMS marketing for a spin.
Below are a huge variety of marketing and promotional texts you can spruce up to suit your special deals. Remember, personalise where possible and consider segmenting your audience if it makes sense.
Win back those abandoned carts.
Over the Black Friday and Cyber Monday sales, shoppers jump from site to site on the hunt for the best deals. Abandoned carts are rife — in 2021, shopping cart abandonment on Black Friday was 76.63%, and on Cyber Monday it hit 80.25%.
SMS is a great way to get shoppers to finish what they started. Ping them a quick reminder about what they’re missing, and they’ll be more likely to come back and buy from you. Keep it friendly, and consider giving them an extra discount to get them across the line.
Take a moment to say thanks to your customers.
Set up an automated ‘thank you’ text to send every time a customer makes a purchase during the BFCM sales. By automating, you don’t need to worry about it — just know that your customers will get an extra hit of dopamine post-purchase thanks to your feel-good message.
Stretch out your Black Friday and Cyber Monday deals.
Why stop at midnight on Cyber Monday? More and more retailers are extending their sales for a few more days or even a week. And the smartest ones are using SMS to tell customers the good news.
Get personal this Black Friday.
Whether you’re extending the sale for all shoppers, or just your loyal customers, we’ve got you covered with these easy templates.
Get feedback so you can do even better next year.
BFCM is a great opportunity to capture feedback from your customers. They’re hopefully still buzzing from getting a great deal from you, and may be more willing to share the love.
Use two-way texting to get feedback from customers, or send them to an online form where they can answer in more detail. Then, use the feedback to improve your processes and promote your business.
Get set for BFCM success with SMS.
See how easy it is to get the ball rolling with SMS by starting a 14-day trial with Sinch MessageMedia. Start messaging for free.