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SMS marketing for Shopify: Learn best practices plus 4 top use cases

Shopify is an easy all-in-one platform to help you set up your store, sell your product and communicate with your customers. You don’t need to be a well-versed ecommerce entrepreneur to get going, but many still struggle to get their Shopify marketing right.   

SMS marketing is one of the few tools out there that can uniquely help you achieve goals without difficulty. We’ve made text message marketing through Shopify even easier with this handy guide to help you dive right in. Find out the best practices to drive results with our data-backed insights around what and when to send SMS.

Best practice for Shopify SMS notifications

The truth is more and more people prefer communication through text messaging. After surveying over 100,000 Shopify sends, we came across some top insights that will help you deliver the best SMS marketing campaigns possible:

Average time spent on phone

According to Shopify, your average consumer spends 2 hours and 51 minutes on their phone per day.

Average click through rate

On average, most Shopify stores across numerous verticals and categories can expect a 15% click-through rate for their sends. That is 2x more than what is commonly found with EDMs at only 8%.

time of day shopify customers send SMS

Best days to send SMS campaigns

While Mondays and Fridays were the most popular days to send, campaigns sent on Fridays and Saturdays produced the best results.

Most popular SMS campaigns

Top SMS campaigns: New product announcements, early access to sales, exclusive discounts and alternative offers (not store-wide, 2-for-1s instead)

RELATED: Want more top insights? Download our Shopify SMS free best practice ebook and learn how to improve your sends even more PLUS get ready-to-use templates too.

Shopify SMS marketing: 4 top use cases

Here are four common ecommerce experiences where employing targeted SMS marketing messages could help better win customers over:  

Abandoned cart reminders

Did you know that over 70% of ecommerce carts get abandoned?   

We’ve all experienced or carried out cart abandonment before. You’ve popped some items into an online store’s cart with every intention of purchase, and then you forget, get distracted or have second thoughts.  

Not to fear, many of these customers will return to buy; they may, however, need to get prodded along.  

TIP: Set up simple, automated text messages reminders at timed intervals, such as 15 mins, 1 hour and 24 hours. Add increasing urgency (i.e. Limited stock, sale only on for two more hours!) or even additional discounts to ensure customers return, and you recover even more sales.  

In MessageMedia’s SMS Marketing Automation app for Shopify, you can even see your return on investment for each message sent and your customers coming back for more.  

RELATED: Get top insights from our abandoned cart SMS Shopify survey, including the best time to send a text reminder and how much you should recover per send. Download our Abandoned Cart SMS strategy ebook.


If your offering demands resupply or maintenance, like haircare or pet food, it’s helpful to gently nudge your customers into action with an automated SMS reminder.  

For example, let’s say you work at a hair salon where a bottle of conditioner is likely to last around 60 days use after purchase. Send a friendly reminder on day 50, so your customer has ample time to get their next bottle and won’t run out. You could also remind customers to keep their hair healthy with a trim every 3-4 months.  

Or, if you’ve noticed that it’s been a few months since a customer has shopped at your online store, maybe it’s time to entice them back. Send them a surprise and delight discount code or news about an upcoming sale/event. It works!   

TIP: Set automated text reminders for resupply and maintenance of products and services. If your online store sees waning visitors, give it a jolt of traffic by prompting customers with discounts or relevant, exciting news via SMS.  

Online wine retailer Vinomofo saw 50% of their customers return and 120x ROI when they added SMS to their win-back campaigns.  

Back in stock

Make sure customers know that they are the first to know when their favourite products and services are back in stock by sending SMS messages. With 90% of all SMS read within 90 seconds, you can ensure that your customers will get the message.  

Emails can be lost or filed into folders that aren’t read. If you know your customers are hanging out to know when stock is back – make sure they are informed as soon as possible to be the first buying at your store.

Text marketing campaigns

Every marketer knows the power of a great campaign, and we believe in the power of cross-channel marketing.  

Thanks to the power of Shopify, it’s easy to set up a multi-step, omnichannel marketing campaign that gets cut through. Shopify’s platform is excellent for programming fantastic seasonal campaigns using multiple marketing channels like email, SMS and more for Christmas, Black Friday, Cyber Monday and stocktake sales.  

TIP: Unify your customer data through Shopify and combine text with your other tools to create powerful omnichannel campaigns that reach customers anywhere – and everywhere!   

Try adding unique codes to see which channels are working the best for you, and remember to send more than just the one blast with an increasing level of urgency to see more checkouts more often.

RELATED: Check out our 3 handy tips for customising your SMS campaigns for even better results.  


Improve your customer’s experience

Integrate SMS Marketing Automation into your Shopify store

Learn about the app

Final thoughts, further reading

Now that you know the secret power of text messaging for your business, you’re ready to sell more effectively in today’s increasingly competitive ecommerce landscape.

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