Here are our key takeaways:

  • Consumers are looking for relevant and personalised content when it comes to communication from retailers, so it’s critical to use data to inform your communication strategy
  • Buying behaviours are changing and have been accelerated through 2020. Examine your marketing and communication strategy to ensure you are where your customers are
  • Consistency is key! With the boundaries of online and offline continuing to blend, it’s important to offer a consistent experience to your customers, regardless of whether they are in your physical store or on your eCommerce store