We’re excited to be teaming up with HubSpot, a leading growth marketing and sales platform, to release an integration that will help businesses send targeted SMS messages and tailor promotions based on customer behaviours, all from within HubSpot’s CRM.
The scope of traditional marketing has changed significantly due to the COVID-19 pandemic. In the past week alone, there has been a 43 per cent increase of marketing emails sent to Australian inboxes compared to pre-COVID, making the cut-through for brands even harder and the importance of personalised communication all the more essential. SMS is a powerful channel to achieve that cut-through, with 90% of messages read within 90 seconds.
This integration brings the convenience of SMS via MessageMedia into HubSpot’s powerful CRM platform, giving marketers a single view of their customers within HubSpot, to enable personalised cross-channel campaigns.
SMS for HubSpot
The SMS for HubSpot direct integration will help businesses leverage the power of SMS messages via custom workflows built within HubSpot. MessageMedia’s app allows HubSpot users to seamlessly add the cut-through of SMS alerts, confirmations, reminders and more to extend the effectiveness of their cross-channel communications and marketing strategies.
“We’re thrilled to be integrated with one of the world’s leading CRM and marketing systems,” said Tara Salmon, Chief Marketing Officer at MessageMedia. “There are endless opportunities to grow your business using the versatility and power of SMS messaging. Whether you’re sending marketing campaigns, improving sales processes, or looking to drive up customer engagement, HubSpot users can now easily tap into text messaging services without leaving the platform.”
Through this integration, all kinds of businesses can drive greater ROI, strengthen customer relationships, and increase referrals while saving overhead costs, resources and time. Marketers can analyse and personalise communication based on their existing CRM data, automatically log messages and track activity against individual customer records, for a more targeted approach to reach their customers.
Kat Warboys, Head of Marketing ANZ at HubSpot said: “Businesses need to be receptive to their customers’ preferences and tailor their experience accordingly. Your customers want information hyper-personalised, delivered via the channels that they prefer, and answers in real-time. SMS allows businesses to be more immediate with their customer engagement and we’re seeing this innovation across the board. Businesses are looking for new ways to adapt and cut through the noise of competitors.”
How SMS for HubSpot is driving engagement and growth
Online wine retailer Vinomofo uses SMS for HubSpot to win back customers who had stopped purchasing alcohol for up to12 months. Previously, they had used email campaigns but didn’t want to “rely solely on one form of communication.” Vinomofo wanted to streamline all their marketing and communication tools and processes into a single solution – HubSpot’s all-in-one connected platform.
RELATED: Find out how Vinomofo used SMS for HubSpot workflows to increase conversion rates by 21%.
Through HubSpot, Vinomofo creates automated workflows that segment their churning customer base based on their last purchase dates. These workflows use a simple ‘if, then’ logic that allows them to trigger different kinds of communications depending on customer’s responses or lack thereof. With SMS for HubSpot plugged in, it was easy for the Vinomofo team to add in a second channel (SMS) on top of email to increase campaign effectiveness.
Not only can Vinomofo log and track SMS activity all within the one platform, adding text messaging to their marketing toolkit has allowed for greater cut-through and re-engagement with customers they hadn’t been able to reach before. In fact, Vinomofo find themselves using SMS in a variety of new ways from new customer onboarding to special birthday and promotional offers. The team are also considering incorporating automated SMS message that come direct from your specific wine dealers, making the Vinomofo experience even more personalised.
We want to be able to send the right message to the right audience at the right time to ensure engagement and personalisation. We chose SMS in addition to email to help reduce churn because it allows us to reach more customers which creates better cut-through and engagement for our campaigns.Mariano Favia, Head of Marketing at Vinomofo
“It’s also meant that we have the single customer view all within HubSpot which not only helps us as a marketing team but has been great for our customer service team too,” Vinomofo’s email marketing manager Jobeth Harvey said.
The results for Vinomofo speak for themselves. By adding SMS to their re-engagement campaigns, Vinomofo were able to achieve:
How to get started with SMS for HubSpot
Want to try SMS for HubSpot? To celebrate the launch of our app, HubSpot customers can take advantage of our introductory offer with 50% off your first month and a free 30 minute consultation to optimise your first workflow. Simply follow these steps.
- You can learn more at HubSpot’s app marketplace.
- Sign up and be one of the first to get the app.
- A member of our team will reach out to get you set up and sending.
Final thoughts, further reading
It’s never been easier adding SMS to your marketing automation workflows to get the results and growth for your business, especially if you’re already using HubSpot. For further reading, make sure you check out:
- How Vinomofo re-engaged 50% churning customers with SMS for HubSpot
- Supercharge your marketing with SMS automation
- View SMS for HubSpot by MessageMedia on the app marketplace
Looking for another SMS integration? MessageMedia is already integrated with more than 50 different applications that can be found in our integrations marketplace, and it’s easy to connect to thousands more through third party connector platforms.