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MessageMedia set for global scale as SMB mobile messaging market leader after Sinch deal closes

Global cloud communications leader Sinch has closed the deal to acquire mobile messaging solutions provider MessageMedia for a total enterprise value of USD $1.3 billion.

Australian-founded MessageMedia serves more than 60,000 small and medium-sized business customers and handles more than 5 billion mobile messages a year through its web-based software-as-a-service (SaaS). The leading service allows for two-way messaging without any need for coding or familiarity with APIs.

MessageMedia CEO Paul Perrett said Sinch’s global product, values, and ability to serve large and enterprise customers complemented MessageMedia’s own capabilities.

“The MessageMedia team and our customers welcome the close of the transaction to formalise our ownership by Sinch today,” Perrett said.

“It’s an incredible reinforcement of the world-class people, products and capabilities of MessageMedia, which will continue to operate under a separate business unit. Our mission to become a global messaging leader for small and medium-sized businesses has been supercharged by the acquisition. I believe this is just the start of our journey as we continue to scale into new markets and strengthen our partnerships internationally with the support of Sinch.”

MessageMedia was founded by Grant Rule, Justin Lau and Regina Hill in 2000 and has grown to become an Australian market leader, while also expanding into new markets. The business has proven its capability to successfully grow organically and through ten successful acquisitions, strengthening its ecosystem most recently with Mercury SMS from Aprika, a leading native Salesforce SMS app.

It has also leveraged integrations with platforms including Shopify, HubSpot and NetSuite, allowing for seamless SMS alerts and notifications, billing and payments, appointment reminders, marketing, and staff scheduling in dozens of industries including healthcare, hospitality, education, real estate, retail, and utilities.

Sinch CEO Oscar Werner said they would accelerate MessageMedia’s international expansion by supporting the management team as they built a world-leading position as the preferred mobile messaging service for SMBs. “Addressing small and medium-sized businesses opens up a new avenue to growth and dramatically expands our addressable market. With MessageMedia as a part of Sinch, we have the best team in the industry to capitalise on that opportunity”, Werner said.