MessageMedia launches integration marketplace to help transform customer engagement through business messaging

Melbourne – June: Global business messaging provider MessageMedia has announced the launch of its online integration marketplace. The marketplace will help businesses find faster and more efficient ways of working by connecting SMS communications into popular web applications including CRMs such as Salesforce and Zoho, ecommerce platforms like Shopify and NetSuite, marketing automation tools HubSpot and Marketo, and many more.

By leveraging both direct integrations and over 2500 plug-and-play ’zap’ connectors from Zapier, MessageMedia customers can access code-less workflow automation to help them streamline old processes and systems now that digital transformation has changed the way we work. This can be anything from connecting a simple calendar reminder to an SMS alert through to a fully integrated ecommerce marketing automation flow with text-based win-back and abandoned cart campaign solutions.

MessageMedia Chief Marketing Officer Tara Salmon said “No matter how big or small your business, there’s an app to help increase customer engagement, boost productivity, and drive better business value. Our new online integrated marketplace simplifies this process, allowing businesses to access the critical tools to engage with customers in a deeper and more impactful way.

Powered by Apideck, the new integrations marketplace will make it easier to access and integrate MessageMedia’s text messaging services into current tech stacks, so businesses can move more efficiently and agilely in response to different trading conditions and crises.

Gertjan De Wilde, Co-Founder & CEO of Apideck, said “We’re excited to partner up with forward-thinking companies like MessageMedia that see their ecosystem as a strategic asset and invest in their integrations to help their customer discover new integration use cases and increase the ROI of their partnerships.”

Zapier CEO Wade Foster added “Anyone can now create powerful, customised applications – a domain once reserved for computer programmers. The only limit to what you’re able to streamline with Zapier is your own imagination.

COVID has accelerated our need for fast automation, with so many companies turning to new ways of working in light of the pandemic’s economic setbacks. MessageMedia’s new marketplace will help customers get ahead by integrating business messaging with existing business applications to solve these new and unique business needs across healthcare, education, retail, technology, and many other industries.


About MessageMedia

MessageMedia is a global messaging provider that helps businesses of all sizes – from SMBs to enterprise-level – better connect with customers. With 90 per cent of messages read within 90 seconds and more than 50,000 customers worldwide, MessageMedia is Australia’s largest specialist messaging provider and drives business success by creating engaging mobile experiences that customers love. With offices across Australia, United States, United Kingdom, and New Zealand, MessageMedia enables businesses to engage their customers in a connected, mobile world in a personal yet scalable way.

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