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SMS personalisation

Example of sending custom text messages with merge field

Let every customer feel like they have your undivided attention by personalising your text messages. Use custom fields, which are similar to mail merge.

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Example of sending custom text messages with merge field
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Increase conversions

The average open rate of SMS is 98%. Once you throw in personalisation, you will keep your contact’s attention even longer.

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Grow customer trust

Segment contacts based on past purchases, interests and past conversations. Retain customers and build loyalty.

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Simplify manual tasks

Import contact lists with custom fields to our portal. We’ll populate the SMS template for you, so you’ll just need to press send.

How SMS personalisation can help your business

Send messages to thousands of contacts without sounding disingenuous or generic.

Feedback and surveys SMS example

  • Import custom fields (also known as merge tags)

    Add customised fields that best suit your purpose. There is no need to re-create spreadsheets over again. If variables change every month, override your last import and add to a saved SMS template.

  • Create automated replies based on keywords

    Two-way SMS allows you to continue conversations. Set up keyword-based auto-replies, so contacts can enjoy a prompt and personal messaging experience.

  • Segment your contact list based on behaviour

    Stay top of mind by following up customers with special offers, discounts and check-ins. Segment contacts based on past interactions, behaviours and interests to be more engaging.

Ways to use

Tailoring your text messages will take your communication capabilities to the next level. Small touches can make a big difference.

Payment reminders

Send direct debit notices or debt collection alerts via SMS. Tailor custom fields to include names, amounts owed and due dates.

SMS marketing campaigns

Engage prospective and existing customers with personalised SMS campaigns. Segment contacts for even higher engagement.

Booking confirmations

Impress clients from the beginning of their experience. Give peace of mind by confirming names, dates, times by using merge tags.

SMS-based surveys

Prompt contacts to give feedback via SMS. Include their name, service provided or item purchased, along with a unique survey link.

See more use cases here

Read our blog post highlighting personalised SMS

Smiling woman sitting next to phone Woman smiling sitting next to mobile phone

How to send customised SMS (and save time)

When it comes to leaving a lasting impact on your customers, a little can go a long way. Including personal touches, such as a friendly greeting and their first name, helps to build brand trust and loyalty. Read our tips on how to customise your SMS messages while saving your business time.

Read more

Why MessageMedia?

With 20 years of messaging experience, our trusted messaging experts support customers across every industry.
We know the challenges your business faces and how to solve them.

Best-in-class platform

  • Integrated into over 85 leading software systems
  • Easy-to-use web SMS portal
  • No software to install
  • Tier 1 security features

Proven and trusted expertise

  • 22 years of industry experience
  • Over 65,000 customers globally
  • Experts who understand your needs
  • 420+ million messages sent monthly

Most connected partner

  • Direct connections to carriers
  • Over 85 third-party integrations
  • On-shore delivery
  • Access to SMS, MMS, and mobile landing pages

24/7 customer support

  • 24/7 Live chat and email support
  • Free phone support 5 days until late
  • Local onshore support
  • Global team available 24/7

Easy 3 step setup

Whether you are sending a single message or a marketing blast, our cloud-based SMS portal makes it simple. Get round-the-clock premium support from our local team.

Set up in three easy steps - create account, add contacts, write your message

  • Create an account with MessageMedia

    Our online portal is easy to use and ready for you to start sending SMS messages. Alternatively, choose to connect to an API.

  • Import your contact list and data

    Set up your custom fields, which are also known as merge tags. We’ll fill in placeholders with your data within our web portal.

  • Set up workflows and start sending

    If needed, set up SMS automations and templates to enhance your workflow. Either way, you are ready to press send.

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