Short trackable links


Shorten your URLs to 22 characters and track every interaction by recipient with an automatic SMS URL shortener.

This feature shortens URLs to just 22 characters, which improves the cost-effectiveness of your campaign, and tracks user engagement by recipient.

No additional steps are required – once activated on your account, short trackable links will be automatically created as your messages are distributed.

Furthermore, short trackable links include two more great features: link previews for tailored previews, and broadcast views to quickly and easily view campaign engagement.

Measure your SMS campaign with short trackable links

Website URLs can be long, complex, and distracting. Furthermore, they use up a portion of your 160-character word limit in an SMS, leaving little room for more critical information.

MessageMedia’s short trackable links not only shorten your URLs but make them unique to every recipient. Via this unique URL, you can see exactly who has (or has not) tapped the link, enabling you to accurately track user engagement, and measure the value of your SMS marketing campaign.

Access precise campaign analytics about the source of your conversions. Generate reports via the web portal or API to see every interaction with your short link. Send messages to hundreds – or even thousands – of customers, track every recipient who tapped, and employ these user metrics in your digital marketing strategy.

With these data insights, you can measure the ROI of your campaign, and improve your next SMS campaign.

Link previews

Short trackable links also generate link previews on compatible devices.

Currently, most mobile phones use metadata (title, feature image and domain) from a URL within an SMS to generate a preview of the link. However, this often generates a preview that doesn’t relate to your specific SMS campaign, such as your website’s home page. Alternatively, the images are too big to fit the preview specifications or don’t render well on a phone screen.

MessageMedia’s customisable link previews solve this problem by enabling you to customise your link previews.

This improves the look and feel of your SMS campaigns, without any development of your website. It encourages customers to tap through with an enticing glimpse of the content to come, as well as confirming its relevance.

Broadcast views

Broadcast views is also available with short trackable links.

This feature provides detailed insights into your campaign by showing customer responses to various aspects of your customised message. Analytics data is graphically represented, clearly showing percentages of link and page views, as well as volumes of inbound and outbound messages.

Through broadcast views, your business can review and refine your messages to achieve the best customer engagement.

Other benefits of short trackable links

Give your customers more

Your messages can relay more information with links that direct your customers to more details. Link to your Facebook page, current specials or other content to encourage engagement.

Reduce costs

Save on the cost of your send with shorter messages, eliminating the risk (and cost) of multiple messages that can really add up.

Professional look and service

Short URLs not only appeal more to readers but look cleaner and more professional.

Scales with your business

As your business grows with larger quantities of messages, the short trackable links feature scales with you. Even links within bulk SMS sends are automatically and reliably shortened, with a unique link for every recipient.

A seamless process

Your URLs are shortened as they are processed – no separate procedure is required. Once the feature is switched on, our URL shortener processes links in your messages automatically in the background.

Streamline your suppliers

Instead of an account with an individual supplier for your shortened links, streamline the process by consolidating this with your messaging provider.

Reliability

Receive the same high performance and reliability as your SMS messages containing short trackable links pass through our SMS gateway.

Get started

Start measuring your campaign metrics. Short trackable links are available for new MessageMedia web portal accounts, and REST API and SMPP accounts. Contact us to enable this today!

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