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Event reminder SMS boosts attendance rates for cancer charity

Camp Quality is a non-profit that delivers innovative programs and services to support kids between 0 – 13 years old and diagnosed with cancer. They believe every child impacted by cancer should have every opportunity to thrive. By helping them do so, they believe it will strengthen their wellbeing throughout their difficult diagnosis and progress, as well as help support their families through it.

Integration of tools for non-profits

Using the Salesforce CRM to coordinate their communications, Camp Quality was looking for an SMS service that would integrate seamlessly. They wanted to cut down on the time spent manually exporting data to their existing SMS suppliers.

They considered other competitors but settled on MessageMedia’s Salesforce integration Mercury SMS due to its excellent value, generous non-profit discount, and because it had all of the integration functionality they needed.


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Text messaging increases event engagement and attendance

The Mercury SMS integration has enabled Camp Quality to boost the attendance rates at their many non-profit events through the use of SMS invites and reminders to participants.

Sending text messages has also increased efficiencies across the board with minimal additional work for staff. Employees need only type one message which is sent near-instantly to any large group of people through Salesforce.

RELATED: How you can use SMS alerts for easy, efficient group messaging.

By being able to do everything from their Salesforce CRM, there are able to eliminate the exporting of any lists to and any manual processes.

SMS delivers for beneficiaries and charity

Camp Quality is very happy with the results, as they have been able to increase attendance rates at all of their events. This has meant a more effective use of resources by being able to reduce numbers with vendors and by managing people on waitlists to events.

RELATED: Learn how Mercury SMS captured more sales for a top property marketing agency.

They have also just implemented an automated volunteer SMS reminder system which they hope will have a similar positive impact on the attendance of volunteers to events.


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