USShare article:
Glamour Shop cultivates the personal-touch customer experience with MMS.
The Glamour Shop in Brownwood Texas is the go-to spot for locals looking for chic styles and ultra-personalized attention.
Like many small business managers, Stephanie Goodwin-Cline spends her days wearing multiple (and very stylish!) hats as she works hard to delight her customers and grow her family’s business.
A four-generation, family-owned business since 1951, The Glamour Shop has evolved in fashion and marketing over the years.
The challenge: Keeping VIP customers engaged and informed
As a savvy business manager Stephanie knew reaching out and building a community of loyal customers was a great way to keep people coming back (and telling their friends). Already active through email and consistent on social media, Stephanie wanted a way to get in touch with VIP customers in real-time, to tell them about time-sensitive promotions and fun events. But she wanted to make it visually appealing for customers — and as easy as possible to incorporate into her own jam-packed day.
The solution: Business MMS for insider-access texting
Stephanie chose MessageMedia for its ability to send crisp and gorgeous images through text (MMS), making it a breeze to send customers updated info on the newest and most coveted in-store options when they have a clothing crisis. She also enjoys the convenience of being able to group-blast the VIP group to let them know about fun events (wardrobe shopping while drinking margaritas, anybody?).
The results: Tailored communication, with no extra effort
Using MMS has saved busy Stephanie so much time that The Glamour Shop recently closed for vacation for the first time in the history of the business. (And yes, she used MMS to let all her customers know.) And with software integrations that are as visibly seamless as a couture gown, Stephanie can use MMS through the platform she already works from. True to her family’s business philosophy of personalized care, she now uses email, social media, and MMS — carefully strategizing her approach to provide her customers with the right communication at the right time, all without breaking a sweat.
“We have a strong relationship with loyal customers, and having MMS lets us use what works best for the situation and our customers. For example, I’m on social media. But I don’t look at it every day. And if something is urgent, social media can have a lot of distractions. I know with text, I’ll definitely have their attention.”
Stephanie Goodwin Cline, The Glamour Shop
MessageMedia also has integrations with over 85 platforms, including HubSpot, Salesforce, Shopify, BigCommerce, and Zoho CRM, creating a seamless turn-key customer engagement solution for small and medium-sized businesses.
“I know with text, I’ll definitely have their attention.”
Stephanie Goodwin Cline, business manager of The Glamour Shop, says chose MessageMedia for its ability to send crisp and gorgeous images through text (MMS), making it a breeze to send customers updated info on the newest and most coveted in-store options.
Ready to give it a try?
