Blog



17 April 2019

Solve your customer’s challenge with the right gift for Mother’s Day

Our annual opportunity to celebrate mums is fast approaching, with Mother’s Day on 12 May. Retailers report that spending for Mother’s Day is second only to Valentine’s Day, particularly for items such as flowers, jewellery, chocolates, shows, experiences, pampering services, as well as the restaurant industry.

Spending in the US for Mothers Day in 2019 is expected to hit a record $25 billion, up from $23.1 billion spent last year.

Typically, last-minute spending for Mothers Day is also high, and these shoppers frequently turn to mobile for the ideal gift.

Make the most of this great opportunity to solve shoppers’ search for the elusive perfect present for mum with an SMS marketing campaign. Offer a Mother’s Day promotion to drive foot traffic and increase sales at this busy time of the year. Utilise SMS marketing effectively to get one step ahead of your competitors.

Five SMS marketing suggestions for Mother’s Day

Ask yourself how you can add value for your customers with your special offer. Can you make it easy for them to organise their gift or experience simply and quickly, and meet the delivery deadline of 12 May?

Using SMS, here are some examples:

A weekend away: Book directly from SMS

Include a short URL in your message that links to your booking form, making it just a matter of clicks to treat mum. A short URL only uses 22 characters, leaving valuable space for other enticing details or important information.

Flowers: Use MMS for visual impact

Flowers sales on Mother’s Day are second only to Valentine’s Day in terms of volume, so remind customers that they need to get in early for the best bouquets. Use multimedia messaging services (MMS) for greater impact.

Spa packages: One click to relaxation

Pampering services are joining other experiences as a very popular (and much-appreciated!) Mother’s Day gift. Let customers organise everything in one simple click.

Curated gifts: SMS your handpicked suggestions

Finding a great gift can be hard. Use a short URL to enable your customers to browse your handpicked suggestions, along with a discount code or free delivery offer.

Restaurant reservations: Drive up SMS bookings

Mother’s Day is also second only to Valentine’s Day for demand for restaurant bookings, with average increase of 70 per cent compared to a normal Sunday! Remind customers they need to get in early to secure a table and avoid disappointment.

Start your Mother’s Day SMS campaign or find out more about SMS marketing.

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