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How Sinch MessageMedia and SMS make HubSpot even better

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Integrate & automate 6 min read | Sinch Messagemedia wrote in blog on August 30, 2023

Marketing and sales teams love HubSpot for its ability to easily connect marketing, sales, content management, and customer service. But anything good can be made better. Since you’re already using HubSpot, why not do even more from right within the platform?

With Sinch MessageMedia SMS for HubSpot, you can easily integrate text messaging into every aspect of the system, helping you connect better with customers. This lets you do things like have one-on-one text conversations from the CRM or send out meeting reminders from the Sales Hub. And now you can also conduct a customer satisfaction survey from the Service Hub and create a mass text to a lead nurture list from the Marketing Hub. 

Why does this matter to HubSpot users?

With SMS for HubSpot, marketing, sales, and service teams have an easier time managing their activities across the entire flywheel, they become more efficient and effective – and they love HubSpot even more. 


  • Generate interest for events and webinars.
  • Follow up on leads by sending a helpful link via SMS.
  • Use SMS for promotions, news, and personalized offers.
  • Boost engagement with fun SMS competitions.


  • Send appointment reminders so connections aren’t missed.
  • Send abandoned cart reminders and close more deals.
  • Offer last-minute discounts to sweeten the deal.
  • Send notifications to let customers know their order’s received and on its way!


  • Make customer support easy and pleasant with 2-way messaging.
  • Use SMS for feedback and surveys.
  • Reward customers with loyalty offers via SMS.

Why SMS is key to your growth across the customer journey

Marketers know it’s important to be where your audience is. 

And these days, that’s not just one channel. 

Most people use text message, email, social media, and phone calls, every day – and they expect the companies they interact with to use those tools as well. In fact, according to a recent Sinch Message Media survey, 35% of consumers prefer companies interact with them via SMS message, while 31% prefer using email to start conversations with companies.

Take Black Friday sales, for example.

  • Say you’re browsing Facebook and see an ad for a cool T-shirt on sale for 30% off.  You’re intrigued, but a friend calls — and you forget about the sale. 
  • Then, you get an email from the brand a couple hours later. This time, you click on a link in the email and add the T-shirt and a couple hats in your cart but forget to check out. 
  • Later, you get an SMS message reminding you about your abandoned cart. It might even offer free shipping to push you to complete your purchase.
  • When your order leaves the warehouse, you might receive another email or SMS message allowing you to track your shipment. 
  • Once your package is in hand, you might get another SMS message checking in to make sure you’re happy with your order. 
  • After all those touchpoints with the brand, you feel personally cared for and eager to seek out their products next time you’re in the market for casual clothes. 
  • And it’s all because the company connected with you on the platforms you’re already using — at every step of the buying process.

In short, a seamless omnichannel strategy like this reinforces a brand’s message, encourages the purchase, and creates a really positive customer experience. It’s a 1-2-3 recipe for success … and one you can replicate.

At this point, you might be thinking, “How am I possibly going to add ANOTHER outreach channel to my list? I’m already dealing with so many.” This is where SMS for HubSpot gets very, very cool.

The (super cool) things you can do with SMS for HubSpot

These days, you’ve got a lot of choices when it comes to products that support your marketing initiatives. But Sinch MessageMedia SMS for HubSpot lets you do things other tools don’t, like:

  • Easily manage and quickly respond to inquiries, eliminating the need for multiple platforms and providing a streamlined experience for your team.
  • Send and reply to messages, track messages and replies. Some tools don’t let you reply to messages. Ours does.
  • Track messages and replies within the same portal you use to send them.
  • Port existing contact numbers so you can keep the sending number you’re using already.
  • Have a one-to-one conversation with a customer.
  • Use robust workflows at an affordable price.

You can also:

Use SMS as a workflow trigger and/or event, so the conversation stays moving, whether with one person or thousands. Send and receive texts from contact records; text messages are automatically recorded in contact activity with single customer views.
Gain instantly usable insights by using SMS to quickly test messaging, analyzing the results from within HubSpot’s existing tools. Save time and effort without sacrificing personalization by using customizable SMS templates, merge fields and more.

Why Sinch MessageMedia is the trusted SMS for HubSpot experts

With all the marketing tool providers to choose from, what makes Sinch MessageMedia better?

Glad you asked! Here’s why we think you’ll love working with us:

  • Because we send so many messages, we can provide guidance on what to send, how to send it, and how to create a smooth customer experience from start to finish. With over 70,000 customers, across all brands, worldwide, we’ve been around the block a time or two.
  • Is your company subject to messaging regulations? We can provide the guidance you need to stay compliant.
  • We’re all about white glove service. Sure, we have plenty of great online resources about SMS , but are always here, in person, to help you get the most out of SMS. You can always expect the highest levels of care and expertise when you work with us.
  • We can support your sales, service, and marketing teams, helping you turn prospects into loyal customers.
  • We can help you send messages globally. That means you can stay in contact with your customers wherever they are. You’re not limited to the U.S. and Canada. 
  • This isn’t your run-of-the-mill SMS setup. You can send MMS (videos and images) as well as SMS. And we can take care of all the number provisioning and boring backend setup for you, so you can focus on the fun stuff.

Ready to give your customers an experience they’ll remember?

Schedule time to connect with our HubSpot messaging experts to see what SMS could do for you.

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Reviews from HubSpot Marketplace

“Message media is a great service that allows us to connect with leads via webchat to SMS and also use this as our primary SMS service for HubSpot.” -Sian C.

“Message Media was installed easily with a 90 day handover to ask any questions, it’s integration is easy to use and makes managing your sales pipeline day to day efficient!” -Laura B.

A seamless integration to our HubSpot account. Building the SMS feature into our existing workflows has helped boost conversation rates significantly. Thank you Message Media team for the ongoing support!” -Jamie-Lee K.


* Sinch MessageMedia Consumer Survey 2022

Ready to roll?

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