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Six ways to improve customer engagement in the new year

Be honest and ask yourself the question: “What was my business focused on last year?” Did you achieve revenue and customer engagement targets? If your answer isn’t a resounding “yes,” then now’s the time to start planning ways to set your organization up for success in the new year.

You can do that by dedicating a portion of your budget to SMS campaigns. With 90% of text messages read within two minutes, you can communicate more effectively, create new revenue opportunities and build better customer relationships.

We’ve compiled six ways to improve your customer engagement strategy so you can meet and exceed your business goals in 2022 and beyond.

1. Captivate customers with mobile landing pages

Mobile landing pages help your business stand out with engaging images, customized previews, prominent branding, and flexible layouts that feature clear call-to-action buttons that drive conversions.

MessageMedia customers like The Athlete’s Foot, Everthought, Success Resources, and many more have increased sales by adding mobile landing pages to their marketing campaigns.

A phone on the left showing a text message you would receive from The Athlete's Foot. It introduces a $30 voucher when you spend over $100.

A phone on the right with the mobile landing page and voucher barcode to scan in-store.
An example of a mobile landing page sent by The Athlete’s Foot

Why not use mobile landing pages to engage customers with offers that align with typical New Year’s resolutions in the new year?

2. Convert holiday abandoned carts to sales

Customers are likely to have left items in their carts while online shopping for the holiday season.

Secure those sales with personalized text messages to encourage them to return and complete their purchases. And better yet, you can throw in an offer that’s too good to refuse.

3. Add SMS to your existing technology solutions

Save time and increase efficiency by integrating SMS into one of your existing systems. If your company uses Shopify, HubSpot, NetSuite, Salesforce, Microsoft Dynamics, or others, there’s an app for that!

Get more from your current investment and forget about adding to your tech stack. You can streamline and automate customer journeys by turning on texting. Interact with customers on the device they use the most, whether it’s for:

  • customer service and support
  • product updates
  • back-in-stock alerts
  • welcome messages
  • feedback surveys
  • promotions and discounts
  • check-in messages
  • abandoned cart reminders

and more

4. Send in bulk, but personalize

Customers are more likely to respond to messages tailored to their unique needs and buying habits. To make bulk SMS effective, you can combine contact data and merge fields to send personalized text messages. This will help your business increase customer loyalty and keep them coming back.

Check out our feature page on bulk sending for more tips on doing this successfully.

5. Keep staff in the loop

Ensure your team is always in the know with quick employee notification messages. You can use SMS for meetings, task reminders, project updates, supply chain notifications, and company-wide alerts. Text messages are especially effective for time-sensitive communications as most people have their mobile phones on them at all times.

6. Automate payment reminders

Is your business still chasing invoices from last year? SMS payment reminders can prompt higher payment rates within shorter time frames, as experienced by our customers Synergy and Jacaranda Finance.

Make it even easier for customers by creating a mobile landing page that contains all the essential details and a call-to-action button that links to your payment portal.

Final thoughts

Make sure your business is off to a great start in 2022 by selecting a text messaging solution that’s cost-effective and backed by high open rates. Learn more by booking a demo with one of our experts to see how SMS can help your business meet its objectives going forward.


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