These days, efficient, two-way conversations are vital to staying relevant. But meeting your customers on their preferred channels, at the right time – that’s what seals the deal. So for us, integrating with Google’s Business Messages was a no-brainer.
And why does that matter? Because your customers can start a one-on-one conversation with you directly from Google Search and Google Maps. That’s going to make it super easy for them to reach out to you and get the help they need – right from their mobile device. And you can set up and manage those conversations within our messaging Hub.
Here’s how you can use Business Messages to get ahead.
With billions of searches for products and services daily, adding Business Messages to your multichannel messaging stack is customer experience gold. And its role is especially relevant to connecting with local communities. Go granular, or go home.
1. Boost customer engagement
Prospects want to message you – in fact, who doesn’t? Did you know that 75% of consumers now prefer to contact brands using private messaging channels, rather than traditional ones like phone and email? So, by making chat available in your Google Business listing, you’re immediately offering prospects their preferred method of communication.
2. Speed up the journey from search to enquiry
Your prospects can start a real-time conversation with you as soon as they find you in Search or Maps. That gives you the chance to deliver quick and professional one-on-one assistance at the most crucial point of their customer journey: the discovery phase.
3. Personalise shopping experiences
Using Business Messages helps you adjust your responses and recommendations based on customers’ specific needs, preferences, and location. You’re giving them way more relevant information, quicker. Because (spoiler alert!) we’ve all got better things to do than sifting through pages of content. Be where they are – they’ll love you for it.
4. All your conversations, all in one place
Connect Business Messages to your MessageMedia account, and it’s on. Your team can manage all your messaging conversations from one inbox, alongside SMS, WhatsApp, Messenger, and Instagram.
The future is conversational
Conversational messaging, also known as conversational commerce or conversational marketing, is the future of communication between brands and customers. Our research found that over 81% of consumers like having the option to message a business – it helps them feel more confident about a brand. But only 20% of them are actually connecting with customers on messaging channels. Yikes.
Over 81% of consumers say having the option to message a business helps them feel more confident about a brand.
Actually, according to Forrester, brands with more channels of communication achieve higher customer satisfaction, and they’re 3.4 times more likely to have experienced significant growth.
So by using Business Messages alongside other conversational messaging platforms, you’ll drive higher customer engagement, and cut through the noise.
If you haven’t already, start today. There’s still time to get ahead of your competitors.
Our integration with Google’s Business Messages is a significant new addition to our market-leading conversational messaging platform, one that helps businesses grow and succeed through the power of connection.
Ready to get direct enquiries from Google Search and Maps? Existing customers can get started with Business Messages here.
Or, schedule a chat with one of our experts to get set up today.