Social channels
These Social Channel Terms and Conditions (“
Supplement”) are part of an agreement for certain MessageMedia services (“
Agreement”) between MessageMedia and Customer and apply solely to the MessageMedia social channel services (“
Service”). Capitalised terms are defined in the Glossary below. Capitalised terms not defined in this Supplement shall have the meanings ascribed to them in the MessageMedia Customer Terms.
Part A – Legal Terms
1. Services
1.1. End User opt-in/opt-out requirements.
Customer shall send Messages only to End Users who have, and continue to, knowingly consent or “opt-in” to receiving Messages and who have been informed by Customer of their right to cancel, and have been given a readily accessible free process for cancelling, receipt or to “opt-out” of receiving further Messages. This opt-in information shall include the End User’s MSISDN, Social Channel ID, and any MessageMedia Message channel preference (collectively “
Opt-In Information”), and any further details if and as required by any relevant social channel service provider (“
Social Media Platform Provider”). Customer agrees that MessageMedia will deliver Messages to the Customer Messaging Application via the Social Media Platform Provider based on the End User’s Social Channel ID and Customer’s communication to MessageMedia of such End User’s Opt-In Information. Customer shall stop sending Messages to an End User who has opted-out from receiving such Messages as soon as possible but in no case later than twenty-four (24) hours after receipt of the opt-out request (or any shorter time period if necessary to meet or comply with any legal, regulatory, governmental and/or Service Provider request or requirement). At MessageMedia’s request, or the request of a Service Provider, Customer shall provide MessageMedia with proof of any and all such opt-in(s) and optout(s), and response time to discontinue transmission of Messages after opt-out, to MessageMedia’s reasonable satisfaction.
1.2. Supply of Customer Services.
Customer shall inform End Users that Customer is the source and supplier of the Messages and provide appropriate contact details to End Users. MessageMedia shall have no support obligations of any kind with respect to End Users and Customer shall not in any way, directly or indirectly, communicate or otherwise convey to End Users anything to the contrary. Customer shall bear sole responsibility for the acts, omissions or breaches of End Users with respect to the use of the Service, customer services and the Messages. Customer shall promptly inform MessageMedia if Customer becomes aware of any violation of the terms of this paragraph. The MessageMedia Service Level Agreement does not apply to social channel products.
1.3. Restrictions.
Customer shall not use the Service or permit the Service to be used:
- in a manner that violates any applicable law, regulation, industry guidelines or code of practice, or that violates, infringes or misappropriates the rights of any third party;
- to transmit any Message or any electronic material (including viruses or other similar destructive computer programming routines) which causes, or is likely to cause, detriment or harm or damage to the MessageMedia Network or any computer systems or telecommunications equipment or mobile handsets owned by MessageMedia or any other person , or to facilitate the transmission or use of any code that would allow any third party to interfere with or access any Customer Data;
- to send spam, “junk mail” or unsolicited advertising or promotional Messages or material, or to send or knowingly receive or use any Message or material which is obscene, offensive, abusive, harassing, misleading, fraudulent, unethical, indecent, defamatory, discriminatory, threatening, libelous, unlawful or menacing; or
- to send any Messages that are of an urgent or sensitive nature or contain emergency information.
1.4. Inappropriate Use.
Customer shall not: (a) remove any identification, patent, trademark, copyright or other notice from the Service or any part of it; (b) access, use, or copy any portion of the Service directly or indirectly to develop, promote or support any product or service that is competitive with the Service or any part of it; (c) disclose or publish performance or capacity statistics about the Service or any part of it; (d) perform any benchmark tests on the Service or its supply or any part of it; or (e) use the Service in connection with any activity that may result in tangible or intangible personal property damage, or death or serious body injury.
1.5. Acceptable Use.
Customer shall not access any information or data provided or controlled by any other customer of MessageMedia or its suppliers and will abide by, and will not circumvent or otherwise disable, any security measures implemented in the Service. Customer shall immediately inform MessageMedia if any third party makes or threatens any claim or action against Customer, or MessageMedia, or any other party relating to any data, customer service or Messages.
1.6. Faults.
Customer agrees to promptly fix any faults and/or bugs in Customer’s software that causes the Service to be accessed incorrectly, including, but not limited to, software that generates incorrect API calls to the Service.
2. Compliance
2.1. Requirements
Customer shall promptly provide any information as MessageMedia may request relating to customer data or Customer’s use of the Service:
- to determine Customer’s compliance with the Customer Contract, and
- in response to any request made by any regulatory or governmental, legal or statutory body.
2.2. Responsibility.
MessageMedia may, in its sole discretion, require Customer to take primary responsibility for any request or inquiry made under Section A2.1 above relating to any Customer Service, Message(s) or customer data or arising from Customer’s use of the Service or from an alleged or actual breach of the Agreement by Customer. Customer agrees, at its own cost, to accept full responsibility for any such request or inquiry including for any expenses, penalties, fines, sanctions or other analogous costs that may arise, and in relation to such request or inquiry, to provide all requested information to such regulator or Service Provider (with copies to MessageMedia) in a timely manner.
2.3. Survival.
Sections A1.1, A1.2, A1.3, A1.4, A1.5, A2.2, A2.3, A2.4, A2.6, and A2.7 shall survive termination or expiration of the Customer Contract.
2.4. Indemnity.
Customer will indemnify and, at MessageMedia’s election, defend MessageMedia, its Affiliates and subcontractors against:
- any claims (including, but not limited to, any claims, fines, penalties, or losses ) or other liabilities brought against MessageMedia, its Affiliates and subcontractors by any third party (including, but not limited to, any other MessageMedia customer, Service Provider or governmental or regulatory authority) relating to customer data, customer services,, Messages or Customer’s use of the Service (including, but not limited to, any such claim which relates to infringement or misappropriation of any intellectual property rights of any third party or any breach or violation of laws or regulations, and any breach of Social Media Platform Terms); and
- all damages finally awarded against MessageMedia, its Affiliates and subcontractors with respect to these claims.
2.5. Suspension.
In addition to its rights under the Customer Terms, MessageMedia may without liability block or delete any customer data or Message(s) that MessageMedia determines, in its sole discretion, violates the terms of the Customer Contract.
2.6. Disclaimer.
Customer agrees that, with respect to its supply of the Service, neither MessageMedia nor any MessageMedia supplier shall be liable whether in contract, tort, or strict liability to Customer or to any End User or any other customer of Customer for (i) any Messages deleted or not delivered regardless of the reason for deletion or non-delivery, including, without limitation, message processing errors, transmission errors, or messaging network and/or service failures; or (ii) the accuracy of information provided through the Service.
2.7. Compliance with Social Media Platform Provider’s Terms and Condition.
Customer shall fully comply at all times with all terms and conditions imposed and required by a Social Media Platform Provider with respect to Customer’s use of such Social Media Platform Provider’s Social Media Platform (“
Social Media Platform Terms“) and such compliance shall at all times be a condition of use by Customer of the Service. Customer is solely responsible for ascertaining Social Media Platform Terms and ensuring Customer’s full compliance with Social Media Platform Terms. MessageMedia shall have no obligations to Customer or any third party with respect to Customer’s ascertaining or compliance with Social Media Platform Terms. For information purposes only, set forth below are URLs for a sample of Social Media Platform Providers’ policies as published or updated by such Social Media Platform Providers. Customer acknowledges and agrees that it understands that the following URLs and such policies are subject to change at any time and from time to time based on the specific actions solely of the Social Media Platform Provider and that ascertaining the correct URL, and the Social Media Platform Terms, for a specific Social Media Platform Provider is solely the obligation of Customer:
Upon agreement of a contract for use, the Social Media Platform Providers listed in the Application Form shall be available for Customer’s use in connection with the Service, provided however that Customer acknowledges and agrees that Social Media Platforms available for use in connection with the Service may change from time to time and that MessageMedia does not guarantee to Customer the availability of any Social Media Platform. MessageMedia will promptly notify Customer in writing (email permitted) of changes to the availability of a Social Media Platform listed in the Application Form of which MessageMedia becomes aware. Customer will promptly notify MessageMedia of any changes to Customer’s right to use a specific Social Media Platform of which Customer becomes aware or of any non-compliance by Customer with any Social Media Platform Terms. Customer further acknowledges and agrees that a Social Media Platform Provider may at any time impose on MessageMedia certain other terms and conditions with respect to the availability and use of such Social Media Platform Provider’s Social Media Platform (“
Other SMP Terms”) in connection with the Service and that in such event MessageMedia shall have the right to impose on Customer such Other SMP Terms in the form of a written addendum to the Agreement, effective on the same date on which such Other SMP Terms are effective as to MessageMedia, and to be signed promptly by Customer, but in no event later than five (5) business days from the date on which MessageMedia communicates such addendum to Customer, as a condition to Customer’s use thereafter of such Social Media Platform. If Customer does not sign such addendum within the foregoing time frame MessageMedia shall have no obligation to provide, or continue to provide, the Service with respect to such Social Media Platform and may at any time in its own discretion suspend or terminate Customer’s use of such Social Media Platform.
Part B – Business Terms
1. Other Services Required.
As further stated in the Order Form or in the Documentation, the Service may require connection through a separate API and in such cases it cannot be used as a stand-alone product or service. In order for Customer to use the Service, Customer must separately enter in an agreement with MessageMedia for the right to use the other Services. Unless and until Customer has entered into an agreement with MessageMedia to obtain the right to use other Services, MessageMedia shall have no obligation to provide the Service, and MessageMedia shall not be liable for any failure to do so, and any Messages that Customer submits to the MessageMedia Network for transmission via the Service may be blocked or deleted by MessageMedia.
2. Third party use.
Customer shall not subcontract, sub-license, license, sell, lease, rent or otherwise make the Service available to third parties.
3. Customer Responsibilities
(a) Access and Connectivity
- MessageMedia Network connection. Customer is solely responsible, at its own expense, for establishing and maintaining its equipment, software, facilities, and its connection to the MessageMedia Network and this obligation is a condition to Customer’s use of the Service.
- Other Conditions to Customer’s Use of the Service. Subject to the Customer Contract, Customer must independently establish its physical and functional presence on each Social Media Platform as to which Message transmission is available from MessageMedia and as to which Customer desires to use the Service. Customer’s required actions in this regard include, but might not be limited to, depending on the specific nature and requirements of a Social Media Platform, (a) Customer’s establishment of a social media landing page on the Social Media Platform; (b) Customer’s creation of a Customer Messaging Application on the Social Media Platform; (c) Customer providing to MessageMedia the relevant credentials and technical interface information required to permit MessageMedia to establish a technical communication path with Customer’s Application so that MessageMedia can make available MessageMedia’s Webhook to Customer for Customer’s integration of such Webhook into the Customer Messaging Application; and (d) Customer’s integration of Webhook into the Customer Messaging Application so that the Customer Messaging Application may send Opt-In Information to the MessageMedia Network via such Webhook. MessageMedia may at its discretion offer onboarding services.
- MessageMedia Dashboard. MessageMedia may, in its sole discretion, provide Customer with access to a MessageMedia world wide web interface (“MessageMedia Dashboard”) which access will enable Customer to obtain statistical reports detailing Service activity. Access to the MessageMedia Dashboard is provided to Customer for informational purposes only, and the data and information displayed are provided without warranties of any kind regarding completeness or accuracy. Customer agrees not to use or rely on such data and information in accounting for monies due between the parties or for billing purposes.
- Traffic Forecasts. Customer shall provide to MessageMedia timely and accurate forecasts of proposed maximum Message volumes, including peak hour, monthly and quarterly volumes. If the actual Message traffic exceeds one hundred and twenty percent (120%) of the forecasted volume (“Burst”) MessageMedia may without any liability to Customer immediately suspend access to, and operation of, the Service. If Customer does not submit such forecasts MessageMedia may, at its sole discretion, determine the volume of Messages that constitutes a Burst.
(b) Commercial Messages.
Customer shall not use the Service for mobile to mobile, peer to peer messaging purposes. Customer shall use the Service solely to promote or facilitate, directly or indirectly, the goods, services or image of Customer pursuing a commercial activity.
(c) MessageMedia Webhook integrations and On-boarding.
Subject to Customer’s full compliance with Section B2.1 above, MessageMedia shall provide to Customer Webhook via a URL provided by MessageMedia to Customer for the purpose of Customer integrating such Webhook into the Customer Messaging Application on the Social Media Platform. Webhook, as so integrated, will be used for the purpose of Customer transmitting Opt-In Information to the MessageMedia Network and for any other transmission between the Customer Messaging Application and the MessageMedia Network as may be available pursuant to, and in accordance with, the Documentation. MessageMedia will provide to Customer an on-boarding guide to assist Customer with Customer’s integration of Webhook into the Customer Messaging Application and other set-up requirements relating to transmission between the Customer Messaging Application and the MessageMedia Network via the Webhook in accordance with the Documentation.
4. Fees.
Customer shall be fully responsible for any fees imposed by any Social Media Platform Provider with respect to Customer’s use of such Social Media Platform Provider’s Social Media Platform. In the event any Social Media Platform Provider imposes any fees on MessageMedia with respect to Customer’s use of such Social Media Platform, MessageMedia shall have the right to charge Customer, and Customer shall pay, the amount of any such fee (including any additional fees), which shall be invoiced by MessageMedia to Customer.
Glossary
- “Customer Messaging Application” means a messaging application created or established by Customer on a Social Media Platform for purposes of communicating with End Users who are members of that Social Media Platform.
- “Customer Service” means a marketing, advertising, promotional or informational program or initiative, or other project, conducted by Customer utilizing the Service.
- “End User” means a person or entity that is a user and/or recipient of a Customer Service.
- “Message” means a multimedia digital message containing Customer Data in a form for delivery via Internet Protocol (IP) or other technology, protocols or standards used to transmit digital content or information supplied by Customer to the MessageMedia Network for transmission as a personalized notification or mass notification.
- “Service Provider” means any entity, including, but not limited to, MessageMedia suppliers and/or internet service providers that directly or indirectly are used in the supply of the Service which shall include, but not be limited to, Social Media Platform Providers.
- “Social Media Platform” means a third party social media platform on which platform Customer is permitted to, and can, create a social media messaging application for the purpose of sending and receiving Messages to and from End Users on such platform.
- “Social Media Platform Provider” means a third party provider of a Social Media Platform (for example, Facebook). For the purposes of this agreement, a Social Media Platform Provider shall also be a Service Provider.
- “Social Channel ID” means the particular form of identification assigned by a Social Media Platform to an End User designating such End User with respect to such End User’s access to, presence on, and use of such Social Media Platform.
- “Webhook” means the webhook provided by MessageMedia to Customer, and integrated by Customer into Customer’s Message Application in connection with the MessageMedia Service.