Sinch MessageMedia is now Sinch Engage! Same product, new name — Secure, robust, and with RCS capabilities. Get ready for more innovation ahead.
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Sinch MessageMedia is now Sinch Engage: Say hello to your all-in-one mobile messaging platform 

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News & announcements 4 min read | Sinch Messagemedia wrote in blog on August 5, 2025

Looking for MessageMedia UK? 

You’re in the right place — just under a new name. We’re excited to announce that MessageMedia is now Sinch Engage . While the name and look may have changed, the same secure, trusted platform remains at your fingertips. 

We’re bringing the same powerful features that UK businesses already rely on — now aligned with Sinch’s global expertise in omnichannel customer communication. 

What does this mean for MessageMedia UK customers? 

Over the years, MessageMedia has empowered thousands of UK organisations — from ecommerce startups to the NHS — to keep people informed, engaged, and supported through reliable, mobile-first messaging. 

When we joined the Sinch family in 2021, it opened the door to even greater possibilities. Now, with our rebrand to Sinch Engage (formerly MessageMedia), we’re aligning under a unified global identity while continuing to prioritise local market needs, compliance (like UK GDPR), and integrations

If you’re new here, welcome! Our platform is always free to try and we have experts on hand 24/7 to answer all your questions. When you sign up today, you’ll be using Sinch Engage: The same trusted product, just an elevated experience. 

What’s new with Sinch Engage (formerly MessageMedia)? 

We’re building something more than a text messaging platform. Sinch Engage is designed for modern businesses who want more from their customer communications — more personalisation, more automation, and more ways to reach the right people at the right time on the channels they love 

Whether you’re sending delivery updates, appointment reminders, one-on-one support, or large-scale marketing campaigns, every interaction counts. With Sinch Engage, you’ll find: 

  • Rich media messaging with MMS 
  • Branded, interactive chat via RCS 
  • Conversational messaging on WhatsApp — one of the UK’s most used apps 

“At Sinch, we understand that every business needs to reach customers on the channels they prefer. We’re proud to build Sinch Engage as a flexible, powerful messaging solution — perfect for anything from service updates to full-scale campaigns. This rebrand is just the beginning.” 
Suhani Mahajan, VP of Marketing, Sinch Engage 

What else can you expect from Sinch Engage (formerly MessageMedia)? 

Maybe you came looking for simple SMS. You’ll still find that — but you’ll also unlock a full suite of tools for advanced customer engagement

Here’s what’s inside: 

More messaging channels 
Reach your customers where they are — whether that’s a simple SMS, multimedia messaging with MMS, rich chat via RCS, or WhatsApp conversations with real-time replies. 

Smarter automation tools 
Cut down manual work with automated responses, workflows, and triggers that are easy to set-up, no dev skills needed. Save time, deliver faster, and scale effortlessly. 

Powerful integrations 
Plug into the tools you already use — including HubSpot, Salesforce, Shopify, Zoho, NetSuite, and more. Get more out of your existing workflows. 

Better analytics 
See what’s working, what’s not, and what’s driving conversions. With Sinch Engage, your messaging strategy is backed by real-time performance insights. 

What does this mean for current UK customers? 

If you’re already using MessageMedia in the UK, your product experience rwill remain the same, including your login, account settings, features, and support.  

The one change that you will see over time is a gradual transition to the Sinch Engage name, logo, and visual branding across our platform and communications as we enter this new stage in our journey.  

Looking ahead: Our commitment to UK innovation 

We’re not just rebranding. We’re rebuilding with purpose. 

Sinch Engage (formerly MessageMedia) is part of our wider strategy to lead the future of mobile-first communication. In the UK market — where trust, compliance, and customer experience matter — we’re delivering the tools and transparency you need to grow with confidence. 

Whether you’re a local GP practice, an online retailer, or a global brand with UK operations — Sinch Engage helps you make every message count

Ready to explore the new Sinch Engage? 

We’re thrilled to have you on this journey with us. 
Start your free trial now 
Learn more about Sinch Engage 

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