Black Friday Cyber Monday Campaign Guide
Ecommerce is on the rise, with November 2020 being the biggest month for online shopping in US history. Plus, popular platform Shopify reported that Black Friday sales of its merchants grew by an incredible 80% last year.
Experts predict Black Friday and Cyber Monday sales will continue to rise in 2021, expecting gains as high as 20% over 2020. So if it’s not on your radar to sharpen your marketing strategy this year to take advantage of this record-breaking growth, it should be. In a crowded market, it’s essential to grab the attention of potential customers before your competition does.
To ensure your Black Friday and Cyber Monday campaigns are optimised for the best results, download our free eBook.
Here’s what you’ll learn:
- Sales are expected to continue growing
- How to prepare by analysing your data
- The best time to begin
- Optimising your customers’ experience on mobile and desktop
- SMS templates to win back abandoned carts
- Building engagement