20 March 2019
MMS (multimedia messaging service)
Picture messaging has many applications in a broad range of industries so the use cases for MMS (multimedia messaging service) are only limited by your imagination. Here are some common uses:
With so many great uses for sending rich imagery (MMS) instead of plain text SMS in the retail industry, it’s difficult to know where to start! You can send images of new products, discount codes, vouchers, invitations to sales and other events, and even entice customers to purchase an item abandoned before purchase.
- New products or services: Excite your customers with stunning images of new products. Go the extra step of sending video clips that demonstrate the differentiation provided by your products. Luxury goods and brands do particularly well with MMS promotions, as well as fashion, homewares, and accessories.
- Coupons: Gorgeous graphics will catch any customer’s attention, particularly when coupled with a coupon for a discount or special offer. Customers can redeem the offer in-store by showing the coupon on their phone or online by using the promotional code included.
- Sales promotions: Are you emailing or even direct mailing your regular or VIP customers about an upcoming sale? Stand out from the crowd with images that entice customers to visit your store or website.
- Cart abandonment: Send an image of the customer’s abandoned item/s with a link to encourage them to complete the purchase.
It’s all in the timing. Send an image of a delicious meal or easy takeaway dinner to hungry customers at the right time of day and have them order straightaway.
Imagine receiving a beautiful beach scene in the leadup to winter? This approach would inspire anyone to start thinking about a warmer destination.
Share stunning photography of beautiful locations, resorts, hotel rooms or attractions via MMS to really capture the customer’s imagination, especially in the lead-up to significant holiday periods when they are likely to be considering holiday ideas.
Send boarding passes or tickets to attractions to customers via MMS for a streamlined and efficient process.
The entertainment industry easily lends itself to MMS with loads of great images. Show snippets from your upcoming show, event, movie, exhibition and more to get customers excited about what’s on.
After they’ve booked, send tickets via MMS – they are less likely to lose tickets contained in their mobile phones.
Hair and beauty
Couple a special offer with an image of the latest in hair and beauty trends to increase customer engagement with your offer.
Personal training and gyms
Inspire your customers by showing them what hard work will deliver! The start of a new year is a great time to encourage customers to create the ‘new you’.
Transport and logistics
Want to keep your customers in the loop about when their goods have been shipped, prior notice of the time they will be arriving, and when they have been dropped off? Enable outbound MMS so your couriers can send an MMS image showing exactly where your customer’s package has been left.
Send images of scannable QR codes and drop-off locations to help customers pick up goods.
Introduce yourself to your potential customer and build trust as they embark on the largest purchase they are ever likely to make – a home.
Found the perfect house for your client? Send an image with details of upcoming open for inspection dates and times.
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