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Businesses are always looking to how they can ensure their messages are engaging and, while there is no right or wrong answer to this, templates can help remove the stress of determining the right mix.

Save time by creating templates for the messages you need by writing your message, and simply reusing this template for subsequent messages.

Marketing and promotional templates

Marketing and promotional templates work when they are attention-grabbing, use strong and engaging calls-to-action (such as ‘Contact us today’, or ‘Find out more here’), create a sense of urgency, and share information in a clear and concise manner.

Appointment reminders

Appointment reminder messages should contain the date and time of the appointment, as well as the location, name and phone number of the business. They should also offer the customer an avenue to confirm or reject the appointment, such as ‘Reply with Y to confirm, or contact us on (phone number) to reschedule’.

Notifications and alerts

Notifications and alerts templates can be helpful for sending messages quickly to a group of people. Incidents and emergency situations can be sent quickly and effectively via SMS opt provide vital details to your intended audience. Information should include details of the emergency, instructions, a business name, and a phone number.


Information such as flight times, hotel bookings and payment requests can be reinforced with a confirmation message. Included the item or booking ID, business name, a link to your businesses website and a thank you message.

Payment reminders

When it comes to user experience, what you say and how you say it matters equally. Your most important goal with messaging is to frame the communication in a way that engages the customers to take action. Payment reminders can be a tricky balance which is why it is best to keep your messages short and simple with strong engaging calls to action examples might include the option to contact the business, receive a discount or request a call back. The focus on the customers experience along with the sense of urgency will make it more likely for payments to be made on time.

Staff communication

There are many reasons to communicate with staff through messaging, such as rostering, workplace emergencies, holiday greetings, birthday wishes or staff events like conferences where you need staff at a specific place at a specific time. Messages should be short and include only essential information.

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