Personalise your messages to customers for a friendlier impression using mail merge style.
Personalised messaging content has been shown to increase conversion and engagement among audiences. Use mail merge facilities to personalise each and every message.
Today, 61 percent of consumers say they would engage with companies more if they offered a more personalised service.
However, every customer wants to feel that they have your individual attention. For example, if you send out a bulk campaign, each customer should feel that the message is targeted specifically to them. A generic message is less likely to engage a customer, whereas simply adding the name of the customer to the start of message can make a huge difference in terms of greater open rates, better click-through rates and reduced unsubscribes.