Retail Holiday Campaign Calendar

Key dates and top tips to help you maximise sales this holiday season

According to Roy Morgan, retail in the lead up to Christmas is forecasted to be at $58.8 billion, up 11.3% from pre-pandemic conditions. With this record spending, it’s critical to find innovative ways to connect with customers and increase your business revenue this holiday season. The best way to do this is to design a successful and seamless campaign from start to finish. This ebook can help you do just that. It describes the steps you need to take to get started implementing a campaign for this holiday season.

With 98% open rates and 8x the response rate of email, SMS is an essential tool to include in your holiday campaign planning. Laid out in an easy-to-utilise calendar format, this ebook contains guides over the Christmas, and New Year period. It also includes easy steps to coordinate your campaigns to engage better with customers and drive more revenue this holiday season.

In this ebook, you’ll get:

  • Important dates for holiday sales, including Christmas, and the New Year
  • Ideal dates and cheat sheets for additional campaigns for early access, pre-sale teasers, sales extensions, and clearance sales
  • Tips to leverage for each holiday and campaign
  • SMS templates to get started sending


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The easiest way to send engaging messages to your customers.