Black Friday Cyber Monday Campaign Guide

This year, get ahead of the competition with best practice tips, campaign planning calendars, SMS templates, and more.

November 2020 was the biggest month in Australian online shopping history. With over 2.2 million households shopping online in the four days leading up to Black Friday, there was a 42% growth in online purchases year on year.

In 2021, Black Friday and Cyber Monday sales are predicted to grow even more. In a crowded marketplace, it’s more critical than ever to get consumers’ attention over your competitors. To ensure your Black Friday and Cyber Monday campaigns are optimised for the best results, download our free eBook.

Here’s what you’ll learn:

  • Sales are expected to continue growing
  • How to prepare by analysing your data
  • The best time to begin
  • Optimising your customers’ experience on mobile and desktop
  • SMS templates to win back abandoned carts
  • Building engagement
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