{"id":43507,"date":"2024-02-08T07:03:32","date_gmt":"2024-02-08T07:03:32","guid":{"rendered":"https:\/\/onesaas.local\/industries\/sms-for-ecommerce\/"},"modified":"2024-03-27T20:12:35","modified_gmt":"2024-03-27T20:12:35","slug":"sms-for-ecommerce","status":"publish","type":"industries","link":"https:\/\/messagemedia.com\/nz\/industries\/sms-for-ecommerce\/","title":{"rendered":"SMS for ecommerce"},"content":{"rendered":"\r\n
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Boost your sales with SMS for ecommerce.<\/h1>\r\n \r\n

Put the power of SMS to work to help build your ecommerce brand. Then, sit back and watch your sales skyrocket.<\/p>\r\n \r\n \r\n

\r\n \"This\r\n Amanda Ranville wrote in\r\n \u2022 <\/span>\r\n February 8, 2024 <\/div>\r\n \r\n <\/div>\r\n\r\n \r\n \r\n\r\n
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If you sell things online, then it makes sense to add SMS to your sales and marketing strategy.<\/p>\n\n\n\n

Here\u2019s why. Mobile ecommerce sales are projected to top $710 billion in 2025. By 2024, there\u2019ll be over 187 million mobile shoppers<\/a> in the US alone. With more and more shoppers browsing and buying on their phones, it makes sense to connect with them on their phones, too.<\/p>\n\n\n\n

Let\u2019s take a deep-dive into the powerful potential of SMS for ecommerce so you can hit the ground running with your first text message.<\/p>\n\n\n\n

First, what is SMS for ecommerce exactly?<\/h2>\n\n\n\n

New to the wonderful world of SMS marketing? We suggest you brush up on all the basics of SMS<\/a> before you go any further. With the basics under your belt, you\u2019ll soon see why it\u2019s such a popular tool \u2014 and, indeed, such a natural fit \u2014 for ecommerce brands.<\/p>\n\n\n\n

SMS marketing for ecommerce is all about using texts to support your broader marketing goals \u2014 like, winning new customers, nurturing existing customers, selling more stuff\u2026 the list goes on.<\/p>\n\n\n\n

Below, we\u2019ll explore the many benefits of SMS for ecommerce, before giving you a whole bunch of ideas for kick-starting your first campaign.<\/p>\n\n\n\n

Here\u2019s why every ecommerce leader embraces SMS.<\/h2>\n\n\n\n

The average person checks their phone a whopping 352 times per day<\/a>. Given how frequently your customers\u2019 eyeballs are on their screens, it\u2019s a safe bet that your marketing messages will be seen if they\u2019re sent via text.<\/p>\n\n\n\n

But it\u2019s not just about getting your messages seen (although, obviously, that\u2019s a great start.) Here\u2019s why ecommerce leaders love SMS as a marketing tool:<\/p>\n\n\n\n

You can personalise every single message.<\/h3>\n\n\n\n

It\u2019s incredibly easy to personalise your SMS campaigns using custom fields. Why bother? Customers today want to feel like they matter to you. In fact, 73% of shoppers<\/a> want a more personalised experience that shows you understand their unique needs and expectations.<\/p>\n\n\n\n

Smart segmentation allows you to build target groups based on buyer behaviour. You can then dig into that data to send them enticing offers you already know they\u2019ll love.<\/p>\n\n\n\n

Even if you\u2019re sending out a bulk SMS to large groups, you can personalise it using things like the customer\u2019s name, location, and product preferences. It\u2019s a simple, yet powerful way to show you care.<\/p>\n\n\n\n

SMS is cost-effective and easy to use.<\/h3>\n\n\n\n

For a low-cost, convenient communications channel, nothing beats SMS for ecommerce. Plus, it pays. Data shows<\/a> that texts clock up 36% click-through rates when part of integrated campaigns, and open rates of a staggering 98%.<\/p>\n\n\n\n

And, behind the scenes, automation and bulk messaging capabilities lighten the load on your team \u2014 helping you reach a huge customer base in just a few clicks.<\/p>\n\n\n\n

Messages are seen almost immediately.<\/h3>\n\n\n\n

When it comes to speed, SMS is way out in front. Texts are seen almost instantaneously, and their concise and immediate nature helps create a sense of urgency. This is a powerful strategy for ecommerce marketers, and that\u2019s a fact.<\/p>\n\n\n\n

It provides unparalleled customer support.<\/h3>\n\n\n\n

In ecommerce, where face-to-face interactions are non-existent, you need other ways to support your customers and make them feel loved.<\/p>\n\n\n\n

Two-way SMS is a great channel for customer support \u2014 particularly for quick enquiries that are easily answered. In fact, when it comes to customer service, 76% of customers prefer SMS<\/a> over other communication channels.<\/p>\n\n\n\n

You can also use SMS to send automated updates about orders and delivery status. Or, if a customer has shown interest in a product that\u2019s out of stock, set up automated SMS notifications to let them know when it\u2019s available again.<\/p>\n\n\n\n

Heard of Chatbox to SMS<\/a>? Add it to your website to be able to move live chat conversations over to SMS. \u00ad(And collect customer details along the way.) <\/p>\n\n\n\n

It\u2019s the little extras like these that help take the customer experience to the next level.<\/p>\n\n\n\n

It aligns with your mobile commerce strategy.<\/h3>\n\n\n\n

As every ecommerce brand would know, the line between \u2018e\u2019 and \u2018m\u2019 (that is, mobile commerce) is pretty blurred these days. Mcommerce is growing fast, and the more mobile-friendly you make your business, the better. This, of course, includes marketing.<\/p>\n\n\n\n

So, how can you use SMS to take advantage of the mcommerce boom? Simply set up mobile landing pages<\/a> to promote sales or special deals. With your customers already on their phones, send them a personalised text message with a link to a dedicated, mobile-friendly page where they can buy in one tap. Too easy.<\/p>\n\n\n\r\n

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\r\n Try SMS for ecommerce. <\/h2>\r\n\r\n

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