{"id":43500,"date":"2024-02-08T05:35:58","date_gmt":"2024-02-08T05:35:58","guid":{"rendered":"https:\/\/onesaas.local\/industries\/sms-for-retail\/"},"modified":"2024-03-27T20:12:35","modified_gmt":"2024-03-27T20:12:35","slug":"sms-for-retail","status":"publish","type":"industries","link":"https:\/\/messagemedia.com\/nz\/industries\/sms-for-retail\/","title":{"rendered":"SMS for retail"},"content":{"rendered":"\r\n
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\r\n Home<\/a>\r\n > <\/span>\r\n <\/a>\r\n > <\/span> <\/p>\r\n \r\n \r\n

Build your brand with SMS for retail.<\/h1>\r\n \r\n

Sell more stuff by connecting with your customers in the moments that matter. Discover how retail SMS marketing is changing the game for retail stores.<\/p>\r\n \r\n \r\n

\r\n \"This\r\n Amanda Ranville wrote in\r\n \u2022 <\/span>\r\n February 8, 2024 <\/div>\r\n \r\n <\/div>\r\n\r\n \r\n \r\n\r\n
\r\n \"Image\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \n\n\n

If you\u2019ve got something to sell or simply something to say to your customers, then SMS (or short message service)<\/a> is a smart way to get your message across.<\/p>\n\n\n\n

With 95% of text messages sent within two seconds<\/a>, no wonder retailers are jumping on board with SMS. Not sure where to start? We\u2019ve got you covered with this comprehensive guide to SMS for retail.<\/p>\n\n\n\n

What is SMS marketing for retail?<\/h2>\n\n\n\n

In a nutshell, SMS marketing for retail is the use of texting to get your marketing messages seen by consumers.<\/p>\n\n\n\n

Given that virtually every consumer owns a phone and checks it hundreds of times a day, SMS is an invaluable addition to your overall marketing mix. And, with click-through rates of up to 36%<\/a>, it\u2019s a proven and cost-effective way to boost engagement.<\/p>\n\n\n\n

With text message marketing for retail, you can personalise messages, add promo codes and calls-to-action, or even add enticing visuals with MMS (multimedia message service)<\/a> and mobile landing pages<\/a>.<\/p>\n\n\n\n

Here\u2019s why consumers and brands love SMS for retail.<\/h2>\n\n\n\n

We said it above, but we\u2019ll say it again. People check their phones. All. The. Time. Like, once every three minutes<\/a>. Your customers are hungry for messages and interactions, and you can deliver \u2014 with tasty offers and product teasers that entice them to shop with you.<\/p>\n\n\n\n

It\u2019s why leading retailers regularly use SMS as part of their marketing campaigns. With retail SMS marketing, you can:<\/p>\n\n\n\n

Personalise to boost customer engagement.<\/h3>\n\n\n\n

With the easy ability to add custom fields \u2014\u202flike, your customer\u2019s name, a product name, or a location \u2014\u202fyou can deliver the personal touch with each and every SMS you send. By tailoring your messages to suit individual preferences, you\u2019re more likely to engage.<\/p>\n\n\n\n

Send compelling offers to increase sales.<\/h3>\n\n\n\n

To help bring in foot traffic to your retail store, SMS marketing can be used for targeted, time-sensitive campaigns. Create a sense of urgency by sending a hard-to-resist offer straight to your customers\u2019 phones. It\u2019s a great way to encourage customers to decide faster \u2014 and your bottom line will thank you.<\/p>\n\n\n\n

Track the performance of every campaign.<\/h3>\n\n\n\n

Behind the scenes, reliable SMS analytics and tracking tools help you monitor the performance of your SMS campaigns. And, because it\u2019s so cheap to send SMS, it\u2019s an incredibly cost-effective way to test different tactics to see what works. Then, you can use the data-driven insights to optimise future campaigns.<\/p>\n\n\n\n

Delight customers with helpful service.<\/h3>\n\n\n\n

Beyond selling, retailers use SMS to take customer service to new heights. Use it to keep customers in the loop about their purchases by providing real-time order updates and delivery notifications. It\u2019s also a super-convenient channel for quickly answering customers\u2019 queries about your products, and for capturing feedback.<\/p>\n\n\n\n

Build brand loyalty.<\/h3>\n\n\n\n

Loyal customers are the best type of customers. They spend more money with you, and they recommend you to their friends. To build loyalty, retailers use SMS to send exclusive deals and discounts, as well as personalised birthday and anniversary treats.<\/p>\n\n\n\n

Power up SMS for retail in five simple steps.<\/h2>\n\n\n\n

Now that you\u2019re full bottle on the benefits of SMS for retail, let\u2019s take a look at how to get started. To add texting to your retail marketing and communications strategy, follow these best practice steps.<\/p>\n\n\n\n

1. Follow the rules and regulations.<\/h3>\n\n\n\n

Before you hit send on your first SMS, brush up on all the rules about text messaging and make sure you comply. New Zealand, make sure you:<\/p>\n\n\n\n