{"id":43702,"date":"2021-07-08T12:08:54","date_gmt":"2021-07-08T02:08:54","guid":{"rendered":"https:\/\/onesaas.local\/case-studies\/sms-beauty-marketing-150-percent-order-uplift-cult-skincare-brand\/"},"modified":"2024-03-27T20:06:35","modified_gmt":"2024-03-27T20:06:35","slug":"sms-beauty-marketing-150-percent-order-uplift-cult-skincare-brand","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/nz\/case-studies\/sms-beauty-marketing-150-percent-order-uplift-cult-skincare-brand\/","title":{"rendered":"SMS beauty marketing yields 150% order uplift for cult skincare brand"},"content":{"rendered":"\n

Over two years ago, Bethany and her partner Noah started ecommerce business Thank Tommi<\/a> out of their bedroom. Both growing up as acne sufferers, they sought a perfect solution and settled on a green clay mask. This singular green mask, which is cruelty-free and has vegan ingredients, has helped them become a cult skincare brand.<\/p>\n\n\n\n

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COVID came along, and everyone was online shopping. The self-care space became really big \u2014 looking after yourself at home \u2014 so we saw a lot of success based off the back of that, and then we sustained that growth.<\/p>\nBethany, Co-founder, Thank Tommi<\/cite><\/blockquote>\n\n\n\n

Sales have ramped up through COVID, with one mask selling every four minutes and revenue jumping 733%.<\/p>\n\n\n

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Strengthening your marketing in beauty products with diversification<\/h2>\n\n\n\n

With a strong community of advocates on Instagram and Facebook, Thank Tommi wasn\u2019t necessarily looking to acquire new customers but strengthen re-engagement with existing ones. Having received various offers through SMS marketing on her phone, Bethany began to investigate adding text messaging to their marketing efforts.<\/p>\n\n\n\n

Thank Tommi’s email marketing was driving moderate results for the business with 25% open rates and 0.4% fulfilled orders from a single campaign. The shop also used abandoned carts emails to recoup lost sales, with click-through rates of 8% and fulfilled orders averaging 4% recovery.<\/p>\n\n\n\n

As their growth has taken off, Thank Tommi looked to diversify their offering and explore new ways to reach customers through the Shopify platform.<\/p>\n\n\n\n


Why text messaging can improve your skincare marketing strategy<\/h2>\n\n\n\n

For any ecommerce seller, making sure your marketing offers are easy to redeem and fast to deliver is essential for success these days.<\/p>\n\n\n\n

Text messaging can easily uplift click-throughs and orders given the growing demand for one-click experiences direct from our phones. With email becoming more cluttered and easy to ignore, text messaging is a way to cut through when sale results are sluggish.<\/p>\n\n\n

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Additionally, text messaging reaches customers faster and prompts them to act. While a customer might open an email later, most text messages are opened within 90 seconds of receipt<\/a>. This can ensure customers act with their abandoned order still top of mind instead of days later when they\u2019ve lost interest.<\/p>\n\n\n\r\n

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\r\n Supercharge your Shopify marketing. <\/h2>\r\n\r\n

It\u2019s easy with SMS.<\/p>\r\n\r\n

\r\n Give it a try<\/a> <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
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