{"id":43684,"date":"2021-07-12T23:59:00","date_gmt":"2021-07-12T13:59:00","guid":{"rendered":"https:\/\/onesaas.local\/case-studies\/sms-delivers-effective-communication-with-parents-in-schools\/"},"modified":"2024-03-27T20:06:33","modified_gmt":"2024-03-27T20:06:33","slug":"sms-delivers-effective-communication-with-parents-in-schools","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/nz\/case-studies\/sms-delivers-effective-communication-with-parents-in-schools\/","title":{"rendered":"Text message integration delivers effective communication with parents in schools"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img decoding=\"async\" width=\"300\" height=\"73\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/07\/EdSmart-flat-300x73-1.jpg\" alt=\"EdSmart logo\" class=\"wp-image-41983\"\/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/edsmart.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">EdSmart<\/a> was founded in 2014 by entrepreneurial parents Fiona Boyd and David Eedle in response to the large quantities of paperwork parents have to deal with when their kids are in school. <\/p>\n\n\n\n<p>Today, EdSmart&#8217;s School Organisation System (SOS) automates data capture, simplifies communication, and modernises processes for educators, parents and students. Approximately one million users across nine countries access EdSmart\u2019s workflow solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Barriers to communication between parents and teachers<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Parents not receiving the correct information at the right time.<\/li>\n\n\n\n<li>Difficulty for parents in determining which communication is the most time-sensitive or urgent.<\/li>\n\n\n\n<li>Navigation through the vast quantities of forms and paperwork required by schools.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f5f5f5\"><strong>RELATED:<\/strong> Hear (direct from parents) <a href=\"https:\/\/messagemedia.com\/nz\/blog\/sms-for-school-students\/\">why the education sector should use SMS<\/a> communications<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to communicate effective with parents using SMS<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An online forms platform with workflows and notifications to facilitate the all-important flow of communication between parents and schools.<\/li>\n\n\n\n<li>A multi-channel strategy to reach parents using SMS, emails, and app notifications.<\/li>\n\n\n\n<li>SMS for the most urgent communications or where an immediate response is required, for example, to notify parents that an excursion is returning late, a permission notice is outstanding, or that a child is not at school.<\/li>\n<\/ul>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Give parents peace of mind with text message updates.          <\/h2>\r\n\r\n          <p class=\"mb-4\">They&#8217;re reliable, opened quickly and perfect for parents on the go!.<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/messagemedia.com\/nz\/use-cases\/sms-for-alerts-and-notifications\/\"  class=\"btn btn-secondary btn-sm mb-3  \" >Start now with a free trial<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Give parents peace of mind with text message updates.\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>If it\u2019s urgent, send it via SMS. It doesn\u2019t have to be an emergency, but if it\u2019s time-sensitive, an SMS is best. SMS is personal, immediate, and prompts action. This communication path with parents is incredibly important.<\/em><\/p>\n<cite>David Eedle, Co-founder and CTO, EdSmart<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of effective communication in schools<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High-level security:<\/strong> This is absolutely critical as EdSmart\u2019s SOS contains medical information about individuals, which cannot be inadvertently released.<\/li>\n\n\n\n<li><strong>Rapid response rates:<\/strong> Using a combination of SMS, email, and EdSmart\u2019s workflows has produced response rates from parents of 65 percent within 24 hours, with some schools reaching an 88 percent response rate within 24 hours.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f5f5f5\"><strong>RELATED:<\/strong> Learn how a higher education provider is using <a href=\"https:\/\/messagemedia.com\/nz\/case-studies\/fitness-education-provider-improves-student-communications-with-text-messaging\/\">text messaging to improve student experience<\/a> overall.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/messagemedia.com\/nz\/platform\/sms-api-gateway\/\">Strong API<\/a> for easy integration:<\/strong> \u201c<em>I was the one who had to set up messaging, and when I saw it was a super-simple API, I knew I could do it pretty quickly<\/em>,\u201d says Eedle.<\/li>\n\n\n\n<li><strong>Reliable <a href=\"\/au\/sms-api-gateway\/\">SMS gateway<\/a>:<\/strong> \u201c<em>Our users always have our software window open on their desktop \u2013 it\u2019s not something they log into only once or twice a week. If it doesn\u2019t work for approximately 15 seconds, the phone rings, and support tickets start coming in. We also have contractual obligations with our customers regarding the time taken to recover. MessageMedia has a reliable gateway with redundancy we can rely on.<\/em>\u201d<\/li>\n\n\n\n<li><strong>Deliverability<\/strong>: SMS gives EdSmart the confidence that messages have been reliably delivered.<\/li>\n\n\n\n<li><strong>Peace of mind: <\/strong>Assurance that an SMS has reached and been acted upon by the right person, particularly with the use of one-time tokens. In comparison, a note in the school page is not as reliable in being acted upon by the right person.<\/li>\n<\/ul>\n\n\n\r\n  <div class=\"cta  bg-light rounded my-4\">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Keep school costs down and parents happy.          <\/h2>\r\n\r\n          <p class=\"mb-4\">SMS for education delivers &#8211; when you need it!.<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/messagemedia.com\/nz\/industries\/sms-for-education\/\"  class=\"btn btn-secondary btn-sm mb-3  \" >Start a free trial today<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Keep school costs down and parents happy.\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n","protected":false},"author":1,"featured_media":39195,"menu_order":28,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"class_list":["post-43684","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Text Message Integration Delivers Effective Communication With Parents In Schools | MessageMedia New Zealand<\/title>\n<meta name=\"description\" content=\"Keeping parents up-to-date on students is essential! 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