{"id":43669,"date":"2022-05-05T15:05:24","date_gmt":"2022-05-05T05:05:24","guid":{"rendered":"https:\/\/onesaas.local\/case-studies\/st-john-of-god-healthcare-sms-landing-pages\/"},"modified":"2024-03-27T20:06:31","modified_gmt":"2024-03-27T20:06:31","slug":"st-john-of-god-healthcare-sms-landing-pages","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/nz\/case-studies\/st-john-of-god-healthcare-sms-landing-pages\/","title":{"rendered":"Health care organisation sees an impressive 64% click-through rate with mobile landing pages"},"content":{"rendered":"\n

St John of God Health Care<\/a> is one of the largest Catholic providers of health care services in Australia. Established in 1895, the organisation employs more than 15,500 staff across Australia and New Zealand, operating 27 facilities comprising more than 3,300 hospital beds, as well as home nursing, disability services and social outreach programs.<\/p>\n\n\n\n

The challenge<\/h2>\n\n\n\n

In early 2020, St John of God Health Care had trouble reaching health care providers who don\u2019t have access to standard communication channels when outside of the hospital or workplace setting.<\/p>\n\n\n\n

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COVID changed the way that we needed to communicate with health care providers overnight.

Previously bulk communications would have been sent to a caregiver or Visiting Medical Officer’s (VMO) work email address. The challenge with work email is that there are a lot of people in our industry who would never access their work email from home because their jobs are based around patient care.<\/p>\nBrianna Lock, Project Lead, St John of God Health Care.<\/cite><\/blockquote>\n\n\n\n

The solution<\/h2>\n\n\n\n

To address these communication challenges, during the pandemic, St John of God Health Care began sending group SMS messages. While SMS offered a quicker and more effective way to reach providers, they soon realised that standard text messages couldn\u2019t accommodate the amount of information required.<\/p>\n\n\n\n

Additionally, it was crucial for SMS communication to appear credible and convey a sense of trust and professionalism to ensure recipients knew that they were coming from a reliable source. With that in mind, the organisation turned to mobile landing pages<\/a> (MLP) to share large amounts of information in an easy-to-consume manner.<\/p>\n\n\n\n

The result<\/h2>\n\n\n\n

After incorporating mobile landing pages into their communication efforts, the team at St John of God Health Care has seen outstanding results that exceeded their expectations, including:<\/p>\n\n\n\n

Enriched messaging options.<\/strong>
St John of God Health Care created easy-to-follow and mobile-responsive landing pages designed to convey a large amount of information effectively.<\/p>\n\n\n\n

Each landing page provided a consistent look and feel, as well as authoritative content that helped legitimise the campaign and build trust amongst the recipients.<\/p>\n\n\n\n

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When communicating via SMS it can be hard to demonstrate to recipients that the messages are official. The landing pages were customisable so we could use the right logos and the right colour scheme for the organisation so that recipients trusted the information was from St John of God Health Care<\/p>\nBrianna Lock, Project Lead, St John of God Health Care.<\/cite><\/blockquote>\n\n\n\n

Increased engagement.<\/strong>
Through mobile landing pages, St John of God Health Care saw a big number of caregivers and Visiting Medical Officers (VMOs) reading and taking action on their communication across a variety of messages.<\/p>\n\n\n\n

Did you know? <\/strong>SMS messages with more than 160 characters are billed as multiple-part messages, so they cost more to send. For longer messages or rich content, it’s generally cheaper to have a shorter SMS which introduces a mobile landing page. A mobile landing page can include pictures, your company logo, personalised headings, and an extra-long content body \u2014 write as much as you need!<\/p>\n\n\n\n

Four real-world examples of how mobile landing pages helped St John of God Health Care increase customer engagement.<\/h2>\n\n\n\n

1. Detailed alerts and notifications<\/h3>\n\n\n\n

One of the main ways that St John of God Health Care uses mobile landing pages is to provide extended alerts and updates on important information that their audience needs.<\/p>\n\n\n\n

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The SMS sent to caregivers<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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