{"id":43645,"date":"2023-02-17T12:01:02","date_gmt":"2023-02-17T01:01:02","guid":{"rendered":"https:\/\/onesaas.local\/case-studies\/one-company-hit-send-boom-instant-results\/"},"modified":"2024-03-27T20:06:29","modified_gmt":"2024-03-27T20:06:29","slug":"one-company-hit-send-boom-instant-results","status":"publish","type":"case-studies","link":"https:\/\/messagemedia.com\/nz\/case-studies\/one-company-hit-send-boom-instant-results\/","title":{"rendered":"One company hit send. Boom: instant results."},"content":{"rendered":"\n

For 15 years, one battery business has been providing good old fashioned Aussie innovation to the power storage market. You could say they\u2019re electrifyingly good at what they do. But the family-owned and operated business is just getting started.<\/p>\n\n\n\n

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\u201cWe aspire to be a one-stop power-solution shop for Aussies,\u201d says the marketing specialist we spoke to.<\/p>\n<\/blockquote>\n\n\n\n

The challenge.<\/strong><\/h3>\n\n\n\n

When it comes to advertising, the company had tried almost everything. Originally an ecommerce-only retailer, it has always looked for new ways to talk directly to its customers. But, in an increasingly busy market, that\u2019s easier said than done.<\/p>\n\n\n\n

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\u201cWith all the iOS and Facebook updates, it\u2019s getting harder to get straight to the point,\u201d our contact explains.<\/p>\n<\/blockquote>\n\n\n\n

With big sales targets and plans to expand its retail footprint, they needed a faster, more agile way of telling its customers about upcoming sales and new products.<\/p>\n\n\n\n

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We recently opened our first showroom in Perth. The long-term plan would be to open another store in Australia and grow our sales internationally.<\/p>\n<\/blockquote>\n\n\n\n

The solution.<\/strong><\/h3>\n\n\n\n

The company had found they\u2019d hit a plateau with traditional marketing channels. Tactics like Facebook ads were still valuable, but weren\u2019t getting the same cut-through.<\/p>\n\n\n\n

The marketing specialist had used MessageMedia in a previous role, so he already knew \u201cthe power and impact\u201d SMS can have. Without hesitation, the battery company fired things up.<\/p>\n\n\n\n

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We sent our first SMS campaign for end-of-financial-year, and almost immediately, our number of website visitors started going up. MessageMedia was a big part of us hitting our sales target that month.<\/p>\n<\/blockquote>\n\n\n\n

 The results.<\/strong><\/h3>\n\n\n\n

One of their biggest wins using SMS has been around abandoned carts.<\/p>\n\n\n\n

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Within five minutes of an abandoned cart, we\u2019ve fired off an SMS \u2013 and that\u2019s definitely increased our conversion rate .<\/p>\n<\/blockquote>\n\n\n\n

Then there was Black Friday, and the opening of its new Perth showroom.<\/p>\n\n\n\n

\n

During Black Friday, we were getting smashed with emails and Facebook ads. So, we used SMS instead, and the store was pumping within an hour. We also saw in-store sales increase massively.<\/p>\n<\/blockquote>\n\n\n\n

It\u2019s safe to say, MessageMedia is working \u2013 and for as little as seven cents per SMS.<\/p>\n\n\n\n

\n

We were spending big numbers on things like Google Ads. With SMS, we can talk to 10,000 people for $700 and know that the ROI will be high.<\/p>\n<\/blockquote>\n\n\n\n

What\u2019s more, MessageMedia is super easy to use and integrates well with Shopify.<\/p>\n\n\n\n

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All I do is go into the app and schedule an SMS \u2013 it takes me 15 minutes tops, no design needed. When we need to turn around a promotion quickly, we can do that with MessageMedia.<\/p>\n<\/blockquote>\n\n\n\n

 What\u2019s next?<\/strong><\/h3>\n\n\n\n

Next year the company is all set to step things up a notch. It\u2019s recently hit record sales, and with MessageMedia\u2019s help, it plans on going even bigger.<\/p>\n\n\n\n

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So far, we\u2019ve sent two to three SMS campaigns, and next year we want to be more consistent. We\u2019ve also seen the best results when we use segmentation, so we\u2019re going to explore doing that with SMS too.<\/p>\n<\/blockquote>\n","protected":false},"author":4,"featured_media":39654,"menu_order":15,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"class_list":["post-43645","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHow One Company Hit Send and Got Instant Results | MessageMedia New Zealand<\/title>\n<meta name=\"description\" content=\"A family-owned ecommerce business used the power of text messaging to get instant results. Boom. 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