{"id":44036,"date":"2024-04-05T14:04:08","date_gmt":"2024-04-05T14:04:08","guid":{"rendered":"https:\/\/messagemedia.com\/?post_type=blog&#038;p=44036"},"modified":"2024-04-19T13:37:40","modified_gmt":"2024-04-19T13:37:40","slug":"how-to-set-up-text-alerts-for-your-business","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/nz\/blog\/how-to-set-up-text-alerts-for-your-business\/","title":{"rendered":"How to set up text alerts for your business\u00a0"},"content":{"rendered":"\n<p><strong>From urgent notifications to marketing updates: text alerts can be incredibly beneficial to businesses. In this guide, we&#8217;ll walk you through how to set up text alerts for your business.<\/strong><\/p>\n\n\n\n<p>What do you do when you want to share important information with many people really fast? You probably don\u2019t start calling people one by one or sending them emails they might not have access to right away. You send a text message!&nbsp;<\/p>\n\n\n\n<p>That\u2019s true for private communication as it is for businesses. The fastest and most convenient way to reach your customers is through text alerts. But how to set up text alerts for your business? What are the best tools for this? And how can your text alerts cut through the noise? We\u2019ll share tips, best practices, and use cases.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are text alerts?<\/h2>\n\n\n\n<p>A <a href=\"https:\/\/messagemedia.com\/nz\/blog\/messaging-101-what-is-sms\/\">short message service (SMS)<\/a> alert, or text alert, is a brief message that businesses send out to customers and employees to inform them of something relevant. Unlike a <a href=\"https:\/\/messagemedia.com\/nz\/blog\/push-notifications-vs-sms\/\">push notification<\/a> that is sent through a non-native smartphone app that users have to download, text alerts end up in the SMS inbox everyone already has on their mobile phone.&nbsp;<\/p>\n\n\n\n<p>Some might think of a text alert mainly as an urgent notification like a bad weather alert.\u202f<strong>However,<\/strong>\u202fthere are various use cases for businesses to use text alerts and even more benefits.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why businesses benefit from text alerts<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Broad reach<\/h3>\n\n\n\n<p>Let\u2019s say you want to notify customers of an online flash sale. Or, you want to send out appointment reminders or shipping notification. Or, you want to get an urgent update out to your staff. All you have to do is send out one text message, and it\u2019ll immediately goes to everyone&#8217;s phone at once. It&#8217;s also your best bet to reach people in more remote areas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2021\/03\/emergency-notifications-alerts.svg\" alt=\"\" class=\"wp-image-42428\"\/><figcaption class=\"wp-element-caption\">SMS alerts have a broad reach<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Full attention<\/h3>\n\n\n\n<p>Text alerts end up on a user\u2019s phone, typically on their locked screen. That puts your message front and center. People also love to engage with text messages. SMS have a whooping open rate of 98% and 80.5% of Americans\u202f<a href=\"https:\/\/messagemedia.com\/nz\/ebooks\/talking-about-an-sms-evolution\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>read their messages within five minutes of getting them<\/strong><\/a>. Being able to reach people on the go and on a channel they immediatly engage with offers your business a unique way to get your message across and engage customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Efficiency<\/h3>\n\n\n\n<p>Sending one short SMS and reaching many people simultaneously is the definition of efficient communication. For businesses, this is about as quick, easy, and cost-efficient as it gets.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personalisation\u00a0<\/h3>\n\n\n\n<p><a href=\"https:\/\/messagemedia.com\/nz\/ebooks\/talking-about-an-sms-evolution\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>50% of consumers<\/strong><\/a> say they would ignore a message if it wasn\u2019t personalised. But how do you personalise a bulk message? With the right tool! Businesses can use professional text messaging services for\u202f<a href=\"https:\/\/messagemedia.com\/nz\/use-cases\/sms-for-alerts-and-notifications\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SMS alerts<\/strong><\/a>\u202fthat\u2019ll allow you to combine the best of both worlds: scaling your messaging and personalizing the content.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Peace of mind&nbsp; <\/h3>\n\n\n\n<p>When sending out text alerts, the &#8220;read&#8221; receipt immediately shows you if and when someone has seen your message. Especially in urgent situations, this adds an extra layer of peace of mind. Text messaging tools also allow you to get\u202f<a href=\"https:\/\/messagemedia.com\/nz\/blog\/sms-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>insights on open rates, link clicks, and much more<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top use cases for SMS alerts<\/h2>\n\n\n\n<p>Text alerts can really come in handy for a variety of use cases. <\/p>\n\n\n\n<p>Planning an online flash sales this weekend? Or maybe, you\u2019re offering a special upgrade deal to loyal customers? Let them know about it with a text alert! If you\u202f<a href=\"https:\/\/messagemedia.com\/nz\/integrations\/sms-for-zoho-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>integrate your CRM system<\/strong><\/a>\u202fwith your SMS alerts, you can even personalize the texts and reach better conversion rates.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Appointment reminder&nbsp;<\/h3>\n\n\n\n<p>When customers don\u2019t show up for an appointment, it disrupts your business. At the same time, a client might have simply made an honest mistake and mixed up the dates. Text alerts can help! They\u2019ll remind customers of their appointments and cut down on no-shows for your business. You can also\u202f<a href=\"https:\/\/messagemedia.com\/nz\/blog\/examples-of-automated-text-messages\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>automate these reminders<\/strong><\/a>\u202fto be even more efficient.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Urgent updates&nbsp;<\/h3>\n\n\n\n<p>Unforeseen things happen. There\u2019s a snowstorm that\u2019s delaying your customers\u2019 trip or you had to close your office due to a water damage? Simply send out a quick SMS alert to notify everyone.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Staff communication&nbsp;<\/h3>\n\n\n\n<p>If you\u2019re looking for an efficient way to reach your employees, SMS alerts are the way to go. No matter if they work from home, on the road, or in different offices: a text message will keep them updated about the latest company news.&nbsp;<\/p>\n\n\n\r\n  <div class=\"cta \">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Want to put the power of SMS alerts to work?           <\/h2>\r\n\r\n          <p class=\"mb-4\">We&#8217;ll show you how to get the most out of SMS alerts with Sinch MessageMedia.<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/messagemedia.com\/nz\/contact\/\" target=\"blank\" class=\"btn btn-secondary btn-sm mb-3  \" >Let&#8217;s chat<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2022\/10\/Home-Hero-CTA.png\" alt=\"Image for Want to put the power of SMS alerts to work? \">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">How to set up text alerts for your business: Defining goals<\/h2>\n\n\n\n<p>As effective as text alerts are, it\u2019s important to take a moment to define a strategy before you start mass texting your customers. Assess your needs and goals and set up a plan for your alerts.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Map out your business goals. Define what you want achieve by sending out alerts and track results.&nbsp;<\/li>\n\n\n\n<li>Clarify what type of text alert you want to send out. Don\u2019t try to do too much at once! Start with your main use case, test it, and scale from there.&nbsp;<\/li>\n\n\n\n<li>Define your target audience and cater the content accordingly.&nbsp;<\/li>\n\n\n\n<li>Think about how often and when do you want to send alerts and? Run tests to see what time and frequency works best for your audience.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to set up text alerts for your business: Choosing the right text alert system<\/h2>\n\n\n\n<p>Choosing the right text alert system goes hand in hand with defining your goals. Once you know what you want to achieve with your text alerts, you can look for a system that offers the right features. Here are some ideas what to look for:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automation: Can you schedule text alerts or even automate responses (appointment reminders, abandoned cart reminders, etc.)?&nbsp;<\/li>\n\n\n\n<li>Two-way conversations: Mass messaging customers is only the first step. But what happens if customers reply? You want to make sure your text alert system also supports conversational messaging via two-way conversations.&nbsp;<\/li>\n\n\n\n<li>Integrations: If you\u2019re already using CRM or messaging tools such as\u202f<a href=\"https:\/\/messagemedia.com\/nz\/integrations\/sms-for-zoho-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Zoho<\/strong><\/a>\u202for\u202f<a href=\"https:\/\/messagemedia.com\/nz\/integrations\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Hubspot<\/strong><\/a>\u202ffor your customer communication, double-check if your text solution can be easily integrated into existing systems.&nbsp;<\/li>\n\n\n\n<li>Scalability: Does the system allow you to easily scale your messaging? You might be surprised, but\u202f<a href=\"https:\/\/messagemedia.com\/nz\/blog\/consumers-and-convenience-what-new-data-says-about-how-to-reach-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>customers love to interact with businesses through texts<\/strong><\/a>, so you\u2019re likely to look for ways to scale your messaging soon once you get started.&nbsp;<\/li>\n\n\n\n<li>Reporting: Does the tool give you insights into user behavior? Can you see delivery rates, click-through-rates, or conversion rates? Especially if you\u2019re considering using\u202f<a href=\"https:\/\/messagemedia.com\/nz\/use-cases\/sms-for-marketing-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SMS for marketing<\/strong><\/a>, these are must-haves in a tool!&nbsp;<\/li>\n\n\n\n<li>Ease of use: How fast can you get started? How intuitive is the user experience on the platform? Do you have\u202f<a href=\"https:\/\/messagemedia.com\/nz\/sms-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>templates<\/strong><\/a>\u202favailable that let you get started right away?&nbsp;<\/li>\n\n\n\n<li>Support: How is the customer support for the text alert tool? Especially when you send out alerts to many people, you always want to make sure that you can turn to someone in case something goes wrong.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to set up a text alerts for your business in five steps<\/h2>\n\n\n\n<p>With Sinch MessageMedia, sending text alerts is as easy as it can get.&nbsp;<\/p>\n\n\n\n<p>Simply follow these five steps:\u202f\u202f&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/hub.messagemedia.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sign up for an account<\/strong><\/a>&nbsp;<\/li>\n\n\n\n<li>Once logged in, select \u2018New Campaign\u2019 from the menu&nbsp;<\/li>\n\n\n\n<li>Add phone numbers by exporting a spreadsheet or uploading a contact list&nbsp;<\/li>\n\n\n\n<li>Write your text notification in the Message Contact field&nbsp;<\/li>\n\n\n\n<li>Include an unsubsribe option<\/li>\n\n\n\n<li>Hit send<\/li>\n<\/ol>\n\n\n\n<p>That\u2019s it!&nbsp;<\/p>\n\n\n\r\n  <div class=\"cta \">\r\n    <div class=\"row justify-content-center align-items-center\">\r\n      <div class=\"col-md-6\">\r\n        <div>\r\n          <h2 class=\"mb-4\">\r\n            Ready to hit the ground running with text alerts?          <\/h2>\r\n\r\n          <p class=\"mb-4\">Let&#8217;s talk about your best options!<\/p>\r\n\r\n                      <div class=\"btn-group mb-0\">\r\n              <a href=\"https:\/\/messagemedia.com\/nz\/contact\/\" target=\"blank\" class=\"btn btn-secondary btn-sm mb-3  \" >Get in touch<\/a>            <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n      \r\n        <div class=\"col-md-6 text-center\">\r\n            <img decoding=\"async\" class=\"img-fluid\" width=\"640\" height=\"535\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2024\/02\/Signup.webp\" alt=\"Image for Ready to hit the ground running with text alerts?\">\r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\r\n  <style>\r\n    \/* todo move this to cta scss *\/\r\n    .longform-content .cta {\r\n      padding: 3rem !important;\r\n      background-color: rgb(235, 238, 240) !important; \/* bg light *\/\r\n      border-radius: 1rem !important; \/* rounded 3 *\/\r\n      margin: 1.5rem 0; \/*my-4*\/ \r\n    }\r\n  <\/style>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">How to get started with text alerts for your business: Best practices for getting your message across<\/h2>\n\n\n\n<p>When you send out notifications to customers, the last thing you want is for people to ignore it. Follow these tips when sending updates to make sure every message is seen.&nbsp;<\/p>\n\n\n\n<p><strong>Introduce yourself<\/strong><\/p>\n\n\n\n<p>Show your customers you\u2019re legit with a number they can recognize or an\u202f<a href=\"https:\/\/messagemedia.com\/nz\/feature\/alpha-tag\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>alpha tag<\/strong><\/a>. Or, clearly state who you are in the text itself.\u202f\u202f&nbsp;<\/p>\n\n\n\n<p><strong>Keep it concise<\/strong>&nbsp;<\/p>\n\n\n\n<p>Texts alerts should be short and to the point, especially if they\u2019re relaying urgent information. That said, it\u2019s a fine balance \u2014 you don\u2019t want to be so succinct that you leave out any important details.\u202fThe best length also depends on your audience. An alert you send to a business partner can be longer than an e-commerce alert for shoppers.&nbsp;<\/p>\n\n\n\n<p><strong>Use shortened URLs<\/strong>&nbsp;<\/p>\n\n\n\n<p>If you can\u2019t fit all the information into a text, add a link that sends people to a website where they can find out more. This could help reduce the burden on your call center \u2014 which can get overwhelmed during times of crisis.\u202f\u202f&nbsp;<\/p>\n\n\n\n<p><strong>Don\u2019t be a spammer<\/strong>&nbsp; <\/p>\n\n\n\n<p>Avoid any behavior or messaging that could be construed as spammy. In other words, respect your customers\u2019 preferences and only mark something as \u201curgent\u201d if it is. Ensure that the alerts you send are wanted (always gather opt-ins first!) and add value for your customers.&nbsp;<\/p>\n\n\n\n<p><strong>Follow the rules<\/strong>&nbsp;<\/p>\n\n\n\n<p>Keen to avoid costly fines? Brush up on the\u202f<a href=\"https:\/\/messagemedia.com\/nz\/blog\/tcpa-violations-and-compliance\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>rules around sending text messages<\/strong><\/a>\u202fto customers.\u202f&nbsp;<\/p>\n\n\n\n<p><strong>Test, measure, repeat<\/strong>&nbsp;<\/p>\n\n\n\n<p>And finally, don\u2019t be afraid to try things out. What\u2019s the best time to send alerts? What links convert best? What content gets read? You won\u2019t know until you try it out. Make sure to measure and track your results to see how you can improve.&nbsp;<\/p>\n","protected":false},"author":16,"featured_media":44420,"menu_order":0,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[121],"class_list":["post-44036","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-advanced-sms-guides-nz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to set up text alerts for your business\u00a0 - Sinch MessageMedia New Zealand<\/title>\n<meta name=\"description\" content=\"From urgent notifications to marketing updates: in this guide, we&#039;ll walk you through how to set up text alerts for your business. 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