{"id":43942,"date":"2024-04-02T19:47:33","date_gmt":"2024-04-02T19:47:33","guid":{"rendered":"https:\/\/onesaas.local\/?post_type=blog&p=43942"},"modified":"2024-04-15T13:48:09","modified_gmt":"2024-04-15T13:48:09","slug":"a-complete-guide-to-sms-marketing","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/nz\/blog\/a-complete-guide-to-sms-marketing\/","title":{"rendered":"A complete guide to SMS marketing"},"content":{"rendered":"\n

SMS marketing should be a central part of every business’ marketing strategy. In this guide, we’ll explain why SMS marketing is so successful and how to best use it.<\/strong><\/p>\n\n\n\n

How do a 98% open rate and a 64% click-through rate sound? Incredible? Like every marketer’s dream? Well, that’s exactly the type of results that SMS marketing can deliver! <\/p>\n\n\n\n

What is SMS marketing?<\/h2>\n\n\n\n

SMS stands for short messaging service<\/a>, and is also known as “texting” or “sending text messages”. SMS marketing is therefore exactly what it sounds like: sending marketing messages like promotions, updates, and special deals via SMS. <\/p>\n\n\n\n

Since you’re limited to 160 characters or less<\/a>, SMS marketing has to be short and to the point. However, you can include interactive elements like links and multimedia elements like images (MMS<\/a>) or mobile landing pages<\/a> to make your messages more engaging.<\/p>\n\n\n\n

There are two types of SMS marketing: direct marketing and conversational marketing.<\/p>\n\n\n\n

In direct marketing, <\/strong>businesses send out alerts, updates, or bulk messages to customers. These one-to-many marketing messages typically contain an offer or a service that a business wants to promote and a call to action (CTA) that people can follow if they’re interested in making a purchase. Direct marketing is typically one-sided in the sense that businesses send out messages, but users usually don’t respond.<\/p>\n\n\n\n

Conversational marketing<\/a><\/strong> is looking at marketing texts as a conversation starter between businesses and (potential) customers. This marketing strategy focuses on the interaction between customers and companies and sees marketing as a two-way conversation. <\/p>\n\n\n\n

There’s definitely a shift in marketing towards conversational strategies because it’s essentially what customers want. Studies<\/a> show that nine out of ten consumers want to be able to have two-way conversations with businesses via messaging channels.<\/p>\n\n\n\r\n

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\r\n 5 business messaging trends that cut through the noise <\/h2>\r\n\r\n

Know what customers want, when they want it, and why.<\/p>\r\n\r\n

\r\n Get your guide<\/a> <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n
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