Do you have a customer database running into tens or hundreds of thousands of contacts? Are you managing years of data but are unsure of the validity of the mobile numbers? Perhaps you are dealing with a CRM where both mobile numbers and landlines are combined \u2013 or look the same, as is the case in the US?<\/p>\n
Without knowing if a mobile number is active, businesses can spend more than necessary on their SMS messaging. Sending text messages to inactive, invalid or unrecognisable numbers wastes resources on messages that will never be read.<\/p>\n
Home location register (HLR) lookups<\/a> provide a simple way to clean your database by removing these numbers, so you only pay for messages delivered to actual customers.<\/p>\n Mobile carriers hold information on every phone subscription on their networks. Using HLR lookups gives you access to information about any mobile number, in real-time, anywhere in the world.<\/p>\nHow HLR lookups work<\/strong><\/h2>\n