{"id":43046,"date":"2019-04-17T06:43:10","date_gmt":"2019-04-17T06:43:10","guid":{"rendered":"https:\/\/onesaas.local\/blog\/sms-marketing-mothers-day\/"},"modified":"2024-03-27T19:53:49","modified_gmt":"2024-03-27T19:53:49","slug":"sms-marketing-mothers-day","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/nz\/blog\/sms-marketing-mothers-day\/","title":{"rendered":"Solve your customer\u2019s challenge with the right gift for Mother\u2019s Day"},"content":{"rendered":"<p>Our annual opportunity to celebrate mums is fast approaching, with Mother\u2019s Day on 12 May. Retailers report that spending for Mother\u2019s Day is second only to Valentine\u2019s Day, particularly for items such as flowers, jewellery, chocolates, shows, experiences, pampering services, as well as the restaurant industry.<\/p>\n<p>Australians spent <a href=\"https:\/\/www.kidspot.com.au\/lifestyle\/career-and-money\/budgeting\/gender-present-gap-we-spend-way-more-on-our-dads-than-mums-on-fathers-day\/news-story\/fe14382b35ed7ca4034b1fc4d3051b80\">$1.73 billion in 2017<\/a> in the lead-up to Mother\u2019s Day 2017, and this year is another opportunity to solve shoppers\u2019 search for the elusive perfect present for mum.<\/p>\n<p>Last-minute spending is also high and these shoppers frequently turn to mobile for the ideal gift.<\/p>\n<p>Make the most of this with an <a href=\"https:\/\/messagemedia.com\/nz\/use-cases\/sms-for-marketing-campaigns\/\">SMS marketing<\/a>\u00a0campaign to all your customers offering a Mother\u2019s Day promotion.\u00a0This is a great opportunity for your business as it can drive foot traffic and increase sales around this busy time of the year. Utilise SMS marketing effectively to get one step ahead of your competitors.<\/p>\n<h2><strong>Five SMS marketing suggestions for Mother\u2019s Day<\/strong><\/h2>\n<p>Ask yourself how you can add value for your customers with your special offer.\u00a0Can you make it easy for them to organise their gift or experience simply and quickly, and meet the delivery deadline of 12 May?<\/p>\n<p>Using SMS, here are some examples:<\/p>\n<h3><strong>A weekend away: Book directly from SMS<\/strong><\/h3>\n<p>Include a <a href=\"https:\/\/messagemedia.com\/nz\/features\/short-urls\/\">short trackable link<\/a> in your message that connects to your booking form, making it just a matter of clicks to treat mum. A <a href=\"https:\/\/messagemedia.com\/nz\/features\/short-urls\/\">short trackable link<\/a> only uses 22 characters, leaving valuable space for other enticing details or important information.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-1573\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-1_190415-300x160.jpg\" alt=\"\" width=\"300\" height=\"160\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-1_190415-300x160.jpg 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-1_190415.jpg 510w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3>Flowers: Use MMS for visual impact<\/h3>\n<p>Flowers sales on Mother\u2019s Day are second only to Valentine\u2019s Day in terms of volume, so remind customers that they need to get in early for the best bouquets. Use <a href=\"https:\/\/messagemedia.com\/nz\/messaging\/mms\/\">multimedia messaging services (MMS)<\/a> for greater impact.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1577 alignnone\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-5_190415-246x300.jpg\" alt=\"\" width=\"246\" height=\"300\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-5_190415-246x300.jpg 246w, https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-5_190415-839x1024.jpg 839w, https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-5_190415-768x937.jpg 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-5_190415.jpg 1000w\" sizes=\"(max-width: 246px) 100vw, 246px\" \/><\/p>\n<h3><strong>Spa packages: One click to relaxation<\/strong><\/h3>\n<p>Pampering services are joining other experiences as a very popular (and much-appreciated!) Mother\u2019s Day gift. Let customers organise everything in one simple click.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1574 alignnone\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-2_190415-246x300.jpg\" alt=\"\" width=\"246\" height=\"300\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-2_190415-246x300.jpg 246w, https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-2_190415-839x1024.jpg 839w, https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-2_190415-768x937.jpg 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-2_190415.jpg 1000w\" sizes=\"(max-width: 246px) 100vw, 246px\" \/><\/p>\n<h3><strong>Curated gifts: SMS your handpicked suggestions<br \/>\n<\/strong><\/h3>\n<p>Finding a great gift can be hard. Use a <a href=\"https:\/\/messagemedia.com\/nz\/features\/short-urls\/\">short trackable link<\/a>\u00a0to enable your customers to browse your handpicked suggestions, along with a discount code or free delivery offer.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1575 alignnone\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-3_190415-246x300.jpg\" alt=\"\" width=\"246\" height=\"300\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-3_190415-246x300.jpg 246w, https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-3_190415-839x1024.jpg 839w, https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-3_190415-768x937.jpg 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-3_190415.jpg 1000w\" sizes=\"(max-width: 246px) 100vw, 246px\" \/><\/p>\n<h3><strong>Restaurant reservations: Drive up SMS bookings<\/strong><\/h3>\n<p>Mother\u2019s Day is also <a href=\"http:\/\/rca.asn.au\/rca\/valentines-day-is-the-second-biggest-dining-day-of-the-year\/\">second only to Valentine\u2019s Day<\/a> for demand for restaurant bookings, with average increase of <a href=\"https:\/\/www.realinsurance.com.au\/life-insurance\/family\/interesting-facts-about-mothers-day\">70 per cent<\/a> compared to a normal Sunday! Remind customers they need to get in early to secure a table and avoid disappointment.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1576 alignnone\" src=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-4_190415-300x156.jpg\" alt=\"\" width=\"300\" height=\"156\" srcset=\"https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-4_190415-300x156.jpg 300w, https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-4_190415-768x399.jpg 768w, https:\/\/messagemedia.com\/wp-content\/uploads\/2019\/04\/Mothers-Day-blog-Screen-4_190415.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Start your <a href=\"https:\/\/hub.messagemedia.com\/login\">Mother\u2019s Day SMS campaign<\/a>\u00a0or find out more about <a href=\"https:\/\/messagemedia.com\/nz\/use-cases\/sms-for-marketing-campaigns\/\">SMS marketing<\/a>.<\/p>\n","protected":false},"author":2,"featured_media":35622,"menu_order":187,"template":"","meta":{"_acf_changed":false,"popular":false,"coming_soon":false,"link":"","footnotes":""},"blog_category":[121,141],"class_list":["post-43046","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-advanced-sms-guides-nz","blog_category-templates-examples-nz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Solve your customer\u2019s challenge with the right gift for Mother\u2019s Day - Sinch MessageMedia New Zealand<\/title>\n<meta name=\"description\" content=\"Our annual opportunity to celebrate mums is fast approaching, with Mother\u2019s Day on 12 May. Retailers report that spending for Mother\u2019s Day is second only to Valentine\u2019s Day, particularly for items such as flowers, jewellery, chocolates, shows, experiences, pampering services, as well as the restaurant industry. New Zealand\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solve your customer\u2019s challenge with the right gift for Mother\u2019s Day - Sinch MessageMedia\" \/>\n<meta property=\"og:description\" content=\"Our annual opportunity to celebrate mums is fast approaching, with Mother\u2019s Day on 12 May. 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