{"id":43004,"date":"2020-10-01T02:39:20","date_gmt":"2020-10-01T02:39:20","guid":{"rendered":"https:\/\/onesaas.local\/blog\/building-brand-loyalty-sms\/"},"modified":"2024-03-27T19:53:45","modified_gmt":"2024-03-27T19:53:45","slug":"building-brand-loyalty-sms","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/nz\/blog\/building-brand-loyalty-sms\/","title":{"rendered":"Why building brand loyalty is easy with these 7 text features"},"content":{"rendered":"\n

As we discovered in \u2018How to gain customer confidence and trust through text<\/a><\/span>\u2019, establishing trust isn\u2019t easy. It requires commitment and dedication, but it\u2019s well worth the effort for the long-term security and profits it will bring your business. <\/p>\n\n\n\n

Now that we know the most common ways brands use texting to instil trust in their customers, it\u2019s essential that you follow the seven text tactics to help you optimise for brand-loyal customers.<\/p>\n\n\n\n

Optimising for trust: the seven text tools<\/h2>\n\n\n\n

1. Identify yourself<\/h3>\n\n\n\n

What happens when you receive a text from an unknown number? Eyes narrow, body tenses, scepticism flares. It\u2019s the exact opposite of a positive customer experience!<\/p>\n\n\n

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CREDIT<\/strong>: Reader’s Digest<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

To make sure you get the right <\/em>reaction, you should seriously consider identifying yourself <\/em>to customers even before they open their message. Many businesses and brands already do this, most commonly financial institutions, government departments etc where a high level of trust is required for interactions. <\/p>\n\n\n\n

There are two simple ways to do this: <\/p>\n\n\n\n

Dedicated Virtual Numbers<\/strong><\/a> <\/p>\n\n\n\n

A more advanced and personalised experience than alpha tags, dedicated numbers act as the best identifier for your business because: <\/p>\n\n\n\n