{"id":42983,"date":"2021-02-11T06:51:22","date_gmt":"2021-02-11T06:51:22","guid":{"rendered":"https:\/\/onesaas.local\/blog\/text-messaging-in-healthcare\/"},"modified":"2024-03-27T19:53:42","modified_gmt":"2024-03-27T19:53:42","slug":"text-messaging-in-healthcare","status":"publish","type":"blog","link":"https:\/\/messagemedia.com\/nz\/blog\/text-messaging-in-healthcare\/","title":{"rendered":"How text messaging in healthcare improves patient outcomes"},"content":{"rendered":"\n

Even before the pandemic, text messaging platforms were revolutionising medical practices and practitioners engaged with patients and clients. Stemming from the simple appointment reminder, <\/em>SMS text has helped patients and physicians communicate and engage in new and meaningful ways.<\/p>\n\n\n\n

Let\u2019s examine some considerations before we explore how text messages can effectively improve the overall healthcare experience.<\/p>\n\n\n\n

Things to consider before adding text messaging solutions<\/h2>\n\n\n\n

Offer options<\/h3>\n\n\n\n

73% of customers globally<\/a> prefer text messaging to other forms of communication. However, catering to all communication preferences is important when it comes to healthcare. Ensure you offer SMS as an option and retain consent before moving ahead.<\/p>\n\n\n\n

Develop policies<\/h3>\n\n\n\n

Develop internal and external policies that cover privacy and compliance, as well as remit and scope. <\/p>\n\n\n\n

Certain countries have local laws regarding the privacy and security of patients and their protected health information. For example, patient information passed through any communication means must be HIPAA compliant. This means, for example, it must go through secure text messaging routes. It is often on the onus of the business to ensure these rules are followed and adhered to. Contact<\/a> our team of SMS experts if you have any questions.<\/p>\n\n\n\n

Partner up<\/h3>\n\n\n\n

If you\u2019re using other communication channels, consider how SMS can improve or strengthen current tactics. For example, if you are sending email appointment confirmations that are rarely read (20% open rate<\/a>), consider adding a text message (98% open rate<\/a>) in parallel.<\/p>\n\n\n\n

Seek integrations<\/h3>\n\n\n\n

If you\u2019re using a healthcare management platform, seek an integrated solution so that you can plug in text messaging directly. This will save you time switching between platforms and provide a whole host of other benefits.<\/p>\n\n\n\n

RELATED:<\/strong> Peruse our entire integrations marketplace<\/a> to see what we have on offer to make your life easier when integrating SMS!<\/p>\n\n\n\n

Pick your provider<\/h3>\n\n\n\n

Pick your SMS messaging partner wisely! Ensure they understand and can advise you on compliance. They should also be able to support you with a product and service that will maintain security and privacy. When it comes to patient\u2019s communications, this is essential!<\/p>\n\n\n\r\n

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\r\n Try SMS for healthcare for free. <\/h2>\r\n\r\n

See the difference for yourself.<\/p>\r\n\r\n

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